257930 - alt text of promotional buttons should contain whole messages

Status: NEW

(Marketing :: General, task)

Description

[Ivan Ičin]

User-Agent:       Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rv:1.7) Gecko/20040803 Firefox/0.9.3
Build Identifier: 

Currently each promotional button has "get firerox" in its alt tag. There are
two reasons why this is not good solution.

1) Alt tag is meant for helping visually impaired people to browse the web. They
should feel like those that can see the pictures. It is true that alt tag
shouldn't be too long, but if the message was not too long to put it on image,
it is not too long for puting it in alt tag.

2) This should be main point for action to bring FF page before mozilla.org page
in search results, as this messages, naturally, include such words as browser,
web, etc.

Reproducible: Always
Steps to Reproduce:
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