279617 - Create a set of banners focused on Mozilla principles instead of Mozilla software

Status: RESOLVED FIXED

(www.mozilla.org :: General, defect)

Description

[Anne (:annevk)]

Comment 1

[Daniel Wang]

Anne, it should neither be updated nor killed. It's a historical document
marking the release of Mozilla 1.0. If anything, just move it to
mozilla.org/start/1.0/ (which is locked and req. special previlege)

Comment 2

[Reed Loden [:reed]]

As per comment #1, can this be moved to mozilla-org/html/start/1.0/banners/ or something? :)

Comment 3

[David Baron :dbaron: (⌚️UTC-4, no longer working on Mozilla)]

Preservation of history isn't important enough in the Web tree that we need CVS copies; that said, I'm not sure why it needs to be moved, either.

Comment 4

[David Baron :dbaron: (⌚️UTC-4, no longer working on Mozilla)]

And your conjecture that it's related to Mozilla 1.0 is wrong; this stuff is from way before Mozilla 1.0.

Comment 5

[David Boswell]

I think it's worth having a set of updated Mozilla banners that people could use.  We can add new banners and then link to the old banners (either on the archive site or where they are now) for historical interest.

Comment 6

[David Boswell]

Adding student-project keyword.  Creating a new set of Mozilla banners focused on the Manifesto and Mozilla's principles, instead of banners for software, could be an interesting project for design students.

Comment 7

[David Boswell]

I recently saw an 'Apathy is Boring' button on a site and thought that was a good example of a button communicating information about a cause vs. a product.  Could be a good example to look at.

http://www.apathyisboring.com/

Comment 8

[Ken Saunders]

Perhaps this would make for a good Mozilla Creative Collective Design Challenge?

Mozilla is always free to take the one that I came up with for Access Firefox. "Because the Internet is for everyone" :)

Comment 9

[jamey]

@  David Boswell you can count me in on any banner design ;)

Comment 10

[David Boswell]

Re comment #8, I think this could be a good potential Creative Collective project.  I'll talk to those guys about this.  I'd also be happy to include the Access Firefox button on a new banners page.  Where is that?  I checked the site, but I guess I overlooked it.

Re comment #9, Jamey, that would be great.  Thanks.

Here are some of my thoughts about what we could be doing with these buttons:

I think the Manifesto and the Getting Involved pages are probably the most important pages that would lend themselves to promoting through buttons (note that we'll be redesigning the Getting Involved page soon, so it will be a much more useful page to be driving traffic to).  There very well may be other pages to button-ify though (if that's a word), but these seem like a good starting point.

It could be fun to take one of the old school buttons on the current www.mozilla.org/banners page and update it for a new 'Get the code' button.  It could be useful since I didn't see any buttons on the Spreadfirefox affiliates page that pointed to the Developer Center.  Plus it would be cool to reuse some of that old style :)

Comment 11

[Ken Saunders]

(In reply to comment #10)
I'd also be happy to include the
> Access Firefox button on a new banners page. 
> 
Thanks, I was actually talking (somewhat jokingly) about using the tagline "Because the Internet is for everyone" for Mozilla promos. 
Sorry that you went looking in vain. 
I'm sure that we can come up with something shorter to convey Mozilla's message/purpose, etc.

Comment 12

[jamey]

Attachment: banner draft only

@  David Boswell  
from our talk via email
here is a starting point please note: nothing needs to stay

what size ?
style ?
tag lines ?
other ?

Comment 13

[David Boswell]

Re comment #11, Ken, that is a good tagline and I imagine it will end up on a button somewhere :)

Re comment #12, Jamey, I think this attachment is a great start.  Answers to your questions below:

* What size?  I looked through the different buttons in the affiliate section on Spreadfirefox and there didn't seem to be a standard set of sizes.  I don't have any specific feedback here beyond just thinking we should probably have big, medium and small options.

* What style?  I like the approach you've taken so far -- featuring the dino head prominently and using the bold red (it might be worth checking to see if that red is the same as the red from the old hack graphics to keep the connection with the original community look).

* What tag lines? The two mentioned already in this bug are a good start:

'Because the Internet is for everyone'
'We believe that the internet should be public, open and accessible'

Maybe also some simple ones like:
'Get Involved'
'Building a better Internet'

For text, I'd also prefer to use mozilla.org instead of www.mozilla.org since the ideas in these tags apply to the community as a whole instead of just one specific site.

* Other? Maybe you take one more pass and then we can blog about it and then we can sort through community feedback to see what else to consider?

Comment 14

[Samuel Sidler (old account; do not CC)]

Let's get a blog post on planet up and maybe a post to dev-mozilla-org asking for feedback on these things (but not in the bug!), preferably including David's suggestions. This looks like a good start, but I'd love to hear what others in the community think, including what they think about making this a Creative Collective challenge (or whatever they call it).

Comment 15

[David Boswell]

FYI, I just archived the old banners directory on the mozilla.org site.  I realized that any new banners would likely go on the Spreadfirefox Affiliates page and we wouldn't want to redo the old banners page since it's historically interesting as it is.  This doesn't change anything for people going to the page, since they'll just be automatically redirected to

http://www-archive.mozilla.org/banners/

The only real difference is that the files are no longer in the SVN repository.

One note: maybe we need to add the archive site header to the archive site version of this page?  It isn't currently included since it doesn't use the site branding.

Comment 16

[jamey]

Attachment: 120x240 banners samples

120x240 banners samples
#1 #2 #3

Comment 17

[David Boswell]

Looks good.  I'll blog about this tomorrow or Wednesday once people are back from the US holidays.  I'll add other samples to my post if anything else is added in time.

Comment 18

[Chelsea Novak [:chelsea]]

Hey guys, 
This is looking very cool. Would it make sense to add the development of a Mozilla principles persona for Firefox to the offering? There's only one Mozilla persona current available in the catalouge. Would it make sense to add it to this bug or start a new one?

Comment 19

[Samuel Sidler (old account; do not CC)]

That sounds like a new bug to me.

Comment 20

[David Boswell]

FYI, blog post and related comments are at

http://davidwboswell.wordpress.com/2009/09/09/putting-mozillas-mission-on-a-button-bumper-stickers-to-follow/

Comment 21

[David Boswell]

Attachment: 180x60 banners sample

Comment 22

[David Boswell]

Attachment: More 180x60 and 125x125 banners sample

Comment 23

[David Boswell]

Attachment: 80x15 banners sample

Comment 24

[David Boswell]

FYI, I opened bug 517129 to get these added to spreadfirefox.com.

Comment 25

[David Boswell]

These buttons are now on spreadfirefox at

http://www.spreadfirefox.com/affiliates?category=60&locale=41#getbuttons

Closing as fixed.  People are still welcome to post more buttons designs if they'd like however.