459492 - advertisement targeting based on user preferences represented as a set of keywords

Status: RESOLVED INVALID

(Firefox :: General, enhancement)

Description

[named]

User-Agent:       Mozilla/5.0 (Windows; U; Windows NT 5.2; en-US; rv:1.8.1.17) Gecko/20080829 Firefox/2.0.0.17
Build Identifier: Mozilla/5.0 (Windows; U; Windows NT 5.2; en-US; rv:1.8.1.17) Gecko/20080829 Firefox/2.0.0.17

I suggest that Firefox would create a new approach to efficient advertising. The essence of the approach is in more precise targeting that is defined by the user. Now advertisement targeting is carried out in such way. A web-master defines a list of keywords. An ad-server shows relevant ad. In this case a website is in an intermediate between the users` interests and advertisement conents.
I suggest that Firefox would provide a possibility for the user to define one`s interests by his own. A user should have a possibility to describe a set of keywords, that correspond to one`s interests. These keywords should be available for the queried pages to propose relevant content and ads. A web-page should have a possibility to propose a user to extend and to detail the list of keywords with the supposed ones.
This suggestion can increase advertisement efficiency and overall use for the surfers.

Reproducible: Always

Steps to Reproduce:
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Actual Results:  
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Expected Results:  
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Comment 1

[Bob Clary [:bc] (inactive)]

not security sensitive. This isn't quite the thing to bring up in a bug. It belongs in the newgroups if at all. -> INVALID.

Comment 2

[Daniel Veditz [:dveditz]]

This sort of exists already. Realizing users mostly won't bother filling out a form with their preferences advertisers have tried to create that list of interests on the user's behalf, using "what sites I visit" as an approximation for "what I like". These are known as "tracking cookies", and users who are aware of them seem to think they're evil since every "anti-spyware" product I've seen zaps these first of all.

Comment 3

[named]

Now the majority of users say that advertisement bothers them. If users described their interests, then advertisement would become more appropriate and useful.
There`s a common thought, that using Internet is simple, easy, fun and so on, that even a stupid can do that. Indeed, it is. But if you want to make it better for yourself, so you _must_ take efforts.
At least those people who use Internet for practical tasks, not for entertainment,  might rate this feature well.