Closed Bug 606569 Opened 14 years ago Closed 14 years ago

Design front of Firefox 4 Beta Contributor Card

Categories

(Marketing :: Design, task)

task
Not set
normal

Tracking

(Not tracked)

RESOLVED FIXED

People

(Reporter: lmesa, Assigned: jslater)

Details

Attachments

(5 files)

Attached image Type of Card
We'd like to design a "thank you" card that will be included in every t-shirt delivery package to thank contributors for all their hard work.

I'd like to do a card that folds (like the image I've attached). 

The front is : 5.47" x 4.21"
The second page is the same size but should be blank.

We should use the Firefox 4 Beta color scheme: http://www.mozilla.com/en-US/firefox/beta/

and it would be cool to do something super simple--
Use the light blue background with the Firefox 4 Beta world mark with a "Thank You!" in Georgia.
Laura, how are you thinking we'll print this? Something like http://www.psprint.com/greeting-cards, maybe? The attached example above seems very specific.

Regardless, that will affect the way we approach the design.
We were thinking of getting them done at kinko's actually.  We need to be scrappy with this, so I think that's the best option.
(In reply to comment #2)
> We were thinking of getting them done at kinko's actually.  We need to be
> scrappy with this, so I think that's the best option.

PS Print might actually be easier than Kinko's (based on my past experience). We should discuss.
That's fine with me! I have a few people in mind (or an online service) if needed.
Hey Laura. Sorry about the delay here...can you come find me tomorrow so we can resolve a few things here? I think it'll be easy once we nail down the form factor, but I don't want to start until we have that info.
I'm imagining a card that is folded horizontally with Firefox 4 Beta on the front and a blank inside page except for text that says "Thank You    -Mozilla Community"or something like that. I like this size: 5.47" x 4.21" and that size is compatible with most card vendors. 

Not sure what else you need, but just ask and I'll find it for you!
Attached image FF4 Beta Card - 01
Hey Laura,
I mocked up the card how I think you want it... Let me know what you think.

Lee
Thanks Lee. Actually, we'd like one of the beta illustrations on the front, with "Firefox 4 Beta" written on top. 

As for the inside, it generally looks good to me, but I'd decrease the spacing between the two text lines. Also, Laura, it seems like we should say more here - something like "Thanks for making Firefox 4 possible..." or whatever. Not saying that's the exact line, but something that adds a little more context. What do you think?
(In reply to comment #8)
> Thanks Lee. Actually, we'd like one of the beta illustrations on the front,
> with "Firefox 4 Beta" written on top. 

That sounds good. Which illustration were you thinking of? 
> 
> As for the inside, it generally looks good to me, but I'd decrease the spacing
> between the two text lines. Also, Laura, it seems like we should say more here
> - something like "Thanks for making Firefox 4 possible..." or whatever. Not
> saying that's the exact line, but something that adds a little more context.
> What do you think?

That also sounds good ;)  Something along the lines of that would be awesome--I actually like that line alot, so if you're okay with it then we're golden.
I'd either recommend the first one, which shows the orb being built, or the latest one, in which it's almost finished. Laura, any preference?

Lee, final copy on the inside is "Thanks for making Firefox 4 possible!".
I vote for the latest one!
Attached image FF4 Beta Card - 02
Hi guys,
Is this more inline w/ what you had in mind?
Overall, looks great to me, but maybe we want the Fx4 logo on the front a little bigger? Laura, what do you think?
FYI - spacing and getting the logo to read well on that artwork is a bit challenging...
(In reply to comment #13)
> Overall, looks great to me, but maybe we want the Fx4 logo on the front a
> little bigger? Laura, what do you think?

A tad bigger would be nice---maybe we put the image in a container of some sort--so the image is scaled down a tiny bit and we have some light blue space to put the logo on?
A few more things after showing to Beard--

1) Remove the "-Mozilla Community"
2) Add to the lingo in the inside of the card to say--

"Thanks for being part of the Mozilla community and making Firefox 4 possible!"  I know its wordy, but Chris really wants that community aspect in there.

3) Chris wants us to start using a word mark that includes "Mozilla" in it.  If we can it would be great to include mozilla somewhere in there.
(In reply to comment #16)
> 3) Chris wants us to start using a word mark that includes "Mozilla" in it.  If
> we can it would be great to include mozilla somewhere in there.

Yeah, this is something that's come up as part of the branding process but we haven't put it into place much. Lee, you'll have to mix a couple of different logos here (the Mozilla Firefox one and the Firefox 4 beta one). Hopefully it won't look *too* crowded.
mix both of those logos into...one mark?
(In reply to comment #18)
> mix both of those logos into...one mark?

One mighty mark, yes.
Attached image FF4 Beta Card - 03
The might mark is bigger than the previous one. How's this?
The white "beta" looks weird on the white background, but know that's an easy fix.

Visually, I think it looks better with the full bleed illo, but is it too hard to fit the logo in that way?
One last wording fix--

"Thanks for being part of the Mozilla community and making Firefox 4 Beta possible!"
Attached image FF4 Beta Card - 04
I like the full bleed better too... how's this?
I like that better too!
Works for me. I believe PS Print will need a PDF for each of those panels.

Thanks Lee!
I got your copy fix, Laura (adding "Beta".) Are there any other changes, or should I start getting the art file ready? OK, so we're going with PS, and they'll probably need a PDF of the front and back... got it.

stay tuned,
L
Here's the PDF for PS Printing:

http://intothefuzz.com/leetom/Firefox/ThanksCard/FF4beta_card_final.pdf

- both inside and outside art are combined in the file.
Hey lee--

Two things--

1) Can we separate the top sheet from the bottom in two pdfs? They're having trouble processing. 

2) I screwed up the size--
It should be 5" x 7" which folds down to 5" x 3.50"

So--I totally failed. sorry about that lee--if you can get to it for the end of the week, that would be great. We're  not in too much of a rush. 

Thanks.
erp!
...could you add a couple of 12-packs next to my name, por favor?

;)
Here are the new files for PS Printing. I separated them into Inside and Outside PDFs:

http://intothefuzz.com/leetom/Firefox/ThanksCard/FX4BETA_CARD.zip
(In reply to comment #29)
> erp!
> ...could you add a couple of 12-packs next to my name, por favor?
> 
> ;)

Two twelve packs have been added. (In reply to comment #30)
> Here are the new files for PS Printing. I separated them into Inside and
> Outside PDFs:
> 
> http://intothefuzz.com/leetom/Firefox/ThanksCard/FX4BETA_CARD.zip

Did i mention that you're awesome?
Thanks for your help guys--closing this bug.
Status: NEW → RESOLVED
Closed: 14 years ago
Resolution: --- → FIXED
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