628868 - [Mac] update installer elements to read Mozilla Firefox

Status: RESOLVED INCOMPLETE

(Firefox :: Installer, defect)

Description

[John Slater]

Attachment: Mac installer

Recent research has shown that people tend to view Firefox even more favorably
when they understand our mission and non-profit roots. To help encourage that
understanding, we're making an effort to reference "Mozilla Firefox" instead of
just "Firefox" whenever possible.

I've filed a few bugs on this already, but one of the most impactful areas would be to update the install process. For example, in the attached screenshot the word Firefox is written out three times...would be great to have that read Mozilla Firefox instead.

I don't want to add churn when we're nearing the final stages of shipping the product, but this does tie into some pretty key organizational goals. Is this something we could do for Fx4 and, if so, how can I help?

Thanks-

Comment 1

[Robert Strong (they/them - no direct email)]

Let's use different bugs for each platform since they will require different people to work on them. Since the screenshot is for Mac OS X changing this bug to be for Mac OS X.

Comment 2

[Robert Strong (they/them - no direct email)]

Filed bug 628869 for the Windows installer.

Comment 3

[Mike Beltzner [:beltzner, not reading bugmail]]

The l10n impact here makes this a non-blocker for Firefox 4, we'll have to fix it for next release.

Comment 4

[Robert Strong (they/them - no direct email)]

Latest from product marketing is that we are going with Firefox, Firefox Beta, Firefox Aurora. Is this still valid?

Comment 5

[John Slater]

Thanks for checking back in. The latest thinking is captured here: 
http://mozilla.seanmartell.com/engagement/brand/matrix/

That's still a work in progress though, and in particular we haven't finalized whether Mozilla will stay with the Firefox wordmark or not (as you can see in the above link, we're currently presenting both options, but that's definitely not a long-term solution).

So, let's put this on hold for now and I'll update again when a few more things are resolved (which I hope will be fairly soon).