630615 - Design badges and custom tab for Facebook badges campaign

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[William Reynolds [:williamr]]

For the Facebook badges campaign we'll need some badges created and a design for the custom tab that will live on our Facebook page.

Badges:
* Firefox 4 downloaded badge - what most users will receive
* First hour badge
* First 24 hours badge
* 1,000,000th badge  Not sure if we can determine that, but would be great if we could.
* Copy on the badges will be minimal and may not have any copy
* Maybe 4 special badges, max.

Custom tab:
* Tab will mimic the existing mozilla.com/firefox download page + include additional language around the badges campaign.  I think we'll need to think through the content first and identify areas that need copy. Tara and I will talk more about this and comment in the bug.
* We have to keep l10n in mind, so we'll want to have extra space for each content area knowing that some locales will have longer content.

Dimensions:
* badges are 70x70 pixels
* custom tab width is 520 pixels

Timing:
* Tab design finalized by February 10
* Badges finalized by February 15

Bug 630422 covers the copy for both the badges and custom tab.

Comment 1

[Tara (musingt)]

Thanks William.  I've got Monique engaged on this.. however, we need to figure out some things first before she starts designing.  The list of 4 special badges I proposed were assuming we could technically account for certain things and track how many downloads/badges have been distributed (etc).  I also need to create a wireframe laying out the contents of the Custom Tab.  So, lets sync up on that tomorrow and I'll get Monique started on design explorations (and Matej will start on Copy on Monday).

Comment 2

[Tara (musingt)]

Attachment: Final Badges - Desktop - PNGs

Comment 3

[Tara (musingt)]

Attachment: Custom Tabs - Final PDF

Comment 4

[Tara (musingt)]

Closing.