640411 - Update tagline used in mainstream newsletter / other product related emails

Status: RESOLVED FIXED

(Marketing :: Copy, task)

Description

[Winston Bowden]

Attachment: tagline example

John and I were chatting and we'd like to update the tagline we're using on our mainstream newsletter.  We also have this copy in a few other email templates. I've attached a screenshot so you can see it in context.  It currently reads:

From Mozilla, a non-profit organization and developer of Firefox

John - any specific ideas on the direction?

Comment 1

[Tara (musingt)]

cc-ing Matej so he's looped in.

Comment 2

[John Slater]

Thanks Winston. Matej, let's brainstorm on this one a bit...this is a good opportunity to start working on practical applications of the brand language a bit.

Comment 3

[Matej Novak [:matej]]

Just wanted to ping to see if you guys want to talk about this some time next week. Do we still want to get this into the newsletter soon? Or should we wait and settle on a line we like as part of the style guide?

Comment 4

[Tara (musingt)]

Hey guys, what's the status on this? done? in progress? forgotten? punted?

Comment 5

[Matej Novak [:matej]]

Definitely still on my radar, but it's been on pause for a while. I think we'll try to solve this in Q3 as we come up with the boilerplate blurbs for Mozilla. Thanks for checking in and reminding me.

Comment 6

[Tara (musingt)]

hehe... um. ping?  Is this an old idle bug we can squish and throw away?  or still want to keep it around?

Comment 7

[Winston Bowden]

Yeah, I think so.

Comment 8

[Tara (musingt)]

those are the magic words !!!  CLOSED.