Closed Bug 643518 Opened 14 years ago Closed 14 years ago

Fx4 upgrade DIRECT campaign - design for What's new page

Categories

(Marketing :: Design, task)

x86
macOS
task
Not set
normal

Tracking

(Not tracked)

RESOLVED WONTFIX

People

(Reporter: jane, Assigned: tshahian)

References

()

Details

As Firefox launches it is important for us to reach Fx 3.6 users and get them to upgrade to Fx 4 as soon as possible. We're creating a direct marketing campaign that connects with Fx 3.6 users directly at all touch points Mozilla controls with segmented messages, and drive traffic to specially created download pages which continue the segmented message and CTA to download Firefox 4. Use-case: A Fx3.6 user sees CTA from a snippet about Firefox 4 being the best browser for online gaming. They click the CTA and are taken to a unique download landing page (a version of: http://www.mozilla.com/en-US/firefox/), which contains specific visuals and messages that directly speak to an online gamer. Content: All content style should mirror our existing product and branding treatment. Please read the campaign planning doc for more information: https://docs.google.com/document/d/1lzTXlUJXGtdzvgTPXttTjVFGqTRkhQlQKpv738DydYI/edit?hl=en&authkey=CO6v1-UL# Timing: To go live is 2-3 weeks after Firefox 4 GA.
Blocks: 642628
No longer blocks: 642628
Depends on: 642628
Mayumi and I have started to flesh out the segments - this information is being gathered here: http://etherpad.mozilla.org:9000/fx4-upgrade-segments What do we need from you? In this bug I am looking for a 5-8 word CTA for each segment which will take the form of a button promo on the Fx 4 What's New page. Please see the Firefox Live promo for inspiration at: http://www.mozilla.com/en-US/firefox/3.6.15/whatsnew/
Guys - I'm going to cancel this bug. Due to the Fx 4 upgrade push being brought forward, it doesn't make sense to do the What's new part of the campaign.
Status: NEW → RESOLVED
Closed: 14 years ago
Resolution: --- → WONTFIX
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