Closed
Bug 643518
Opened 14 years ago
Closed 14 years ago
Fx4 upgrade DIRECT campaign - design for What's new page
Categories
(Marketing :: Design, task)
Tracking
(Not tracked)
RESOLVED
WONTFIX
People
(Reporter: jane, Assigned: tshahian)
References
()
Details
As Firefox launches it is important for us to reach Fx 3.6 users and get them
to upgrade to Fx 4 as soon as possible.
We're creating a direct marketing campaign that connects with Fx 3.6 users
directly at all touch points Mozilla controls with segmented messages, and
drive traffic to specially created download pages which continue the segmented
message and CTA to download Firefox 4.
Use-case:
A Fx3.6 user sees CTA from a snippet about Firefox 4 being the best browser for
online gaming. They click the CTA and are taken to a unique download landing
page (a version of: http://www.mozilla.com/en-US/firefox/), which contains
specific visuals and messages that directly speak to an online gamer.
Content:
All content style should mirror our existing product and branding treatment.
Please read the campaign planning doc for more information:
https://docs.google.com/document/d/1lzTXlUJXGtdzvgTPXttTjVFGqTRkhQlQKpv738DydYI/edit?hl=en&authkey=CO6v1-UL#
Timing:
To go live is 2-3 weeks after Firefox 4 GA.
Reporter | ||
Updated•14 years ago
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Reporter | ||
Comment 1•14 years ago
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||
Mayumi and I have started to flesh out the segments - this information is being
gathered here:
http://etherpad.mozilla.org:9000/fx4-upgrade-segments
What do we need from you?
In this bug I am looking for a 5-8 word CTA for each segment which will
take the form of a button promo on the Fx 4 What's New page. Please see the
Firefox Live promo for inspiration at:
http://www.mozilla.com/en-US/firefox/3.6.15/whatsnew/
Reporter | ||
Comment 2•14 years ago
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||
Guys - I'm going to cancel this bug. Due to the Fx 4 upgrade push being brought forward, it doesn't make sense to do the What's new part of the campaign.
Status: NEW → RESOLVED
Closed: 14 years ago
Resolution: --- → WONTFIX
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Description
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