Closed Bug 643958 Opened 13 years ago Closed 13 years ago

Fx4 upgrade INFLUENCER campaign - copy for landing page / Facebook custom tab

Categories

(Marketing :: Copy, task)

x86
macOS
task
Not set
normal

Tracking

(Not tracked)

RESOLVED FIXED

People

(Reporter: jane, Assigned: tshahian)

References

Details

Attachments

(2 files, 4 obsolete files)

As part of launching Firefox 4 - we want to continue to encourage others to
share how awesome Firefox 4 is and tell all their friends and family. 

This campaign is designed to reach Firefox influencers and existing Firefox 4
users to take action and help others in their circle of friends and family
upgrade. We're creating a fun and compelling cue for those influencers with a
message strong enough that friends share. 

Use-case: 
A Fx4 user sees a CTA on our Fx 4 start page, which asks “Do you know someone
in your network who isn't currently using Firefox 4?  Can you help them upgrade
and save the web?” They click the CTA and are taken to a unique landing page
(on mozilla.com) which contains a step by step guide to helping ones friends
and family upgrade to Firefox 4. 

Content:
All content style should mirror our existing product and branding treatment.


Please read the campaign planning doc for more information:
https://docs.google.com/document/d/1Q1bFYjU8Z8S2m-y5fkO3njDvbgM8DBP1xjCaWKMunzw/edit?hl=en#

Timing:
To go live is 2-3 weeks after Firefox 4 GA.
I've started to rough out the content here:
https://docs.google.com/document/d/1LysfccELTcfyPjCKTpa-mZTclHE_juoAN1WnXVQWolY/edit?authkey=CJyI6YEP#

It should be finished by noon 3/23 

The pages will take the form of 

(i) A landing page on mozilla.com 
(ii) A condensed version for a custom Facebook tab 

I'm looking for help with both pages please (thought it would be helpful to know we're going to need the FB cut-down version when writing for the main landing page.
Blocks: 643965
No longer blocks: 643965
Depends on: 643965
Blocks: 643965
No longer depends on: 643965
Hi Jane.  was 3/23 a typo?  There's no way we can finish this by noon tomorrow :)
ah.. that was the content draft for Matej! :) "we" should have the final touches read by then. :D
Thanks Jane.  Matej, would be great if you can at least take a quick review of this before our call tomorrow.  Then we can discuss in more detail.
Attached file Influencer landing page first draft (obsolete) —
Here's a first draft of the landing page. As you'll see, I've written versions for the headline and subheads. Let me know your thoughts. Happy to discuss or tweak as needed.
Uploading again. Something seems weird about that last attachment. Hopefully you'll be able to open one of these OK.
Attached file JF -comments on draft copy (obsolete) —
Super stuff Matej - I've made small comments. See new attachment
Attached file Influencer landing page - revised (obsolete) —
Made some small changes based on Jane's comments and created some new options for the 4th section subhead.
Hey Matej -- all super. thank you. 

For the 4th section header, I love "Awesome = You!" lets go with that and I think we're done here.
(In reply to comment #11)
> Hey Matej -- all super. thank you. 
> 
> For the 4th section header, I love "Awesome = You!" lets go with that and I
> think we're done here.

Great, I like that one too. Plays off the headline of the first section.
Here's the final draft. Also added Martell to the bug so he has the copy.
Attachment #523211 - Attachment is obsolete: true
Attachment #523212 - Attachment is obsolete: true
Attachment #523411 - Attachment is obsolete: true
Attachment #523452 - Attachment is obsolete: true
Thanks Matej!  Jane, I'm closing -- please ping if you need further help.
Status: NEW → RESOLVED
Closed: 13 years ago
Resolution: --- → FIXED
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