Closed
Bug 643958
Opened 13 years ago
Closed 13 years ago
Fx4 upgrade INFLUENCER campaign - copy for landing page / Facebook custom tab
Categories
(Marketing :: Copy, task)
Tracking
(Not tracked)
RESOLVED
FIXED
People
(Reporter: jane, Assigned: tshahian)
References
Details
Attachments
(2 files, 4 obsolete files)
As part of launching Firefox 4 - we want to continue to encourage others to share how awesome Firefox 4 is and tell all their friends and family. This campaign is designed to reach Firefox influencers and existing Firefox 4 users to take action and help others in their circle of friends and family upgrade. We're creating a fun and compelling cue for those influencers with a message strong enough that friends share. Use-case: A Fx4 user sees a CTA on our Fx 4 start page, which asks “Do you know someone in your network who isn't currently using Firefox 4? Can you help them upgrade and save the web?” They click the CTA and are taken to a unique landing page (on mozilla.com) which contains a step by step guide to helping ones friends and family upgrade to Firefox 4. Content: All content style should mirror our existing product and branding treatment. Please read the campaign planning doc for more information: https://docs.google.com/document/d/1Q1bFYjU8Z8S2m-y5fkO3njDvbgM8DBP1xjCaWKMunzw/edit?hl=en# Timing: To go live is 2-3 weeks after Firefox 4 GA.
Reporter | ||
Comment 1•13 years ago
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I've started to rough out the content here: https://docs.google.com/document/d/1LysfccELTcfyPjCKTpa-mZTclHE_juoAN1WnXVQWolY/edit?authkey=CJyI6YEP# It should be finished by noon 3/23 The pages will take the form of (i) A landing page on mozilla.com (ii) A condensed version for a custom Facebook tab I'm looking for help with both pages please (thought it would be helpful to know we're going to need the FB cut-down version when writing for the main landing page.
Reporter | ||
Comment 2•13 years ago
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Reporter | ||
Updated•13 years ago
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Reporter | ||
Updated•13 years ago
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Assignee | ||
Comment 3•13 years ago
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Hi Jane. was 3/23 a typo? There's no way we can finish this by noon tomorrow :)
Reporter | ||
Comment 4•13 years ago
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ah.. that was the content draft for Matej! :) "we" should have the final touches read by then. :D
Reporter | ||
Comment 5•13 years ago
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Website draft copy is good now @ https://docs.google.com/document/d/1LysfccELTcfyPjCKTpa-mZTclHE_juoAN1WnXVQWolY/edit?hl=en&authkey=CJyI6YEP#
Assignee | ||
Comment 6•13 years ago
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Thanks Jane. Matej, would be great if you can at least take a quick review of this before our call tomorrow. Then we can discuss in more detail.
Comment 7•13 years ago
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Here's a first draft of the landing page. As you'll see, I've written versions for the headline and subheads. Let me know your thoughts. Happy to discuss or tweak as needed.
Comment 8•13 years ago
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Uploading again. Something seems weird about that last attachment. Hopefully you'll be able to open one of these OK.
Reporter | ||
Comment 9•13 years ago
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Super stuff Matej - I've made small comments. See new attachment
Comment 10•13 years ago
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Made some small changes based on Jane's comments and created some new options for the 4th section subhead.
Reporter | ||
Comment 11•13 years ago
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Hey Matej -- all super. thank you. For the 4th section header, I love "Awesome = You!" lets go with that and I think we're done here.
Comment 12•13 years ago
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(In reply to comment #11) > Hey Matej -- all super. thank you. > > For the 4th section header, I love "Awesome = You!" lets go with that and I > think we're done here. Great, I like that one too. Plays off the headline of the first section.
Comment 13•13 years ago
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Here's the final draft. Also added Martell to the bug so he has the copy.
Attachment #523211 -
Attachment is obsolete: true
Attachment #523212 -
Attachment is obsolete: true
Attachment #523411 -
Attachment is obsolete: true
Attachment #523452 -
Attachment is obsolete: true
Assignee | ||
Comment 14•13 years ago
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Thanks Matej! Jane, I'm closing -- please ping if you need further help.
Status: NEW → RESOLVED
Closed: 13 years ago
Resolution: --- → FIXED
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Description
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