644865 - Markup - Document Goals and Measurements

Status: VERIFIED FIXED

(Websites Graveyard :: markup.mozilla.org, defect)

Description

[Ryan Snyder [:ryansnyder] [:rsnyder] [:rysny]]

Before this campaign launches, let's document how we will measure the
campaign.

* What are the goals for this campaign?
* How do we plan to measure this campaign?
** Which goals will be measured in Webtrends?
** Which goals can be measured on page within the app?
** Which goals need to have a stats area in the app's admin panel?
*** Will need to create tickets for stats area as needed
* How will we determine whether this campaign was a success?
* When do we need to schedule a post-mortem for this project?

Each of these goals should be measurable.  We will need a start date and an end date by which to measure each goal.  Each goal will need to have associated with it an identifiable way of tracking that data.

Please document in https://intranet.mozilla.org/MarkUP_Campaign

Comment 1

[Laura Mesa [:lmesa] [:lvmesa]]

Updated some of https://intranet.mozilla.org/MarkUP_Campaign, although still not complete.

Comment 2

[Ryan Snyder [:ryansnyder] [:rsnyder] [:rysny]]

You can refer to the Spark campaign for this.  This list should contain specific numbers of what the website is striving to receive, and exact ways to measure those.

https://intranet.mozilla.org/Firefox4_Mobile_Campaign#Goals

Comment 3

[Laura Mesa [:lmesa] [:lvmesa]]

Updates made to

https://intranet.mozilla.org/MarkUP_Campaign#Goals:

Comment 4

[Stephen Donner [:stephend] Not actively reading bugmail]

[qa-] -- Ryan can attest if he has everything he needs.  Thanks :-)