Closed Bug 646433 Opened 14 years ago Closed 14 years ago

SDK/Builder Promo banner

Categories

(Marketing :: Design, task)

Product:
Marketing
Component:
Design
Type:
task
Priority:
Not set
Severity:
normal

Tracking

(Not tracked)

Status:
RESOLVED FIXED

People

(Reporter: dhorner, Assigned: tshahian)

Details

Attachments

(1 file)

SDK promo for AMO blog
97.95 KB, image/png
Details
Banner required for Add-on SDK launch blog post (blog.mozilla.com/addons) on June 8th. Specs are: 640x480 More info to come nearer date.
Hey Dan, please follow up on this bug as soon as you have more info. Just a friendly reminder/ping
Summary: Banner for Add-on SDK Launch (June 8th) → SDK/Builder Promo banner
Dan, since we're starting to wrap up the landing page...can you add some more direction to this bug please?
Dan, if you can add more info to this bug, we can get started. Waiting for you to give us the signal....
Hi Tara Simple one - text should be: Firefox Add-ons: Made easy. I'd like to include the Add-ons character on one side, and the SDK design on the other. The pixels dimensions should be 657 x 250
Thanks Dan. Could you clarify what you mean by "SDK design" ? :) Did you want to include any reference to "builder" or "SDK" ? tools, etc ?
> Could you clarify what you mean by "SDK design" ? :) By SDK design - I mean the toolbox. > Did you want to include any reference to "builder" or "SDK" ? tools, etc ? The banner will be used in the add-on blog, with blog copy underneath it, so probably not. That said if we need text to fill out the content of the banner for aesthetics - I can provide.
Hi guys, Just want to clarify, this is what you're after: - 657x250 pixels for Add-ons Blog - Headline - "Firefox Add-ons: Made easy." - both Add-ons builder character and Add-ons toolbox graphics (?) - potential supplemental copy
Here's a quick mockup to help give us visual context: http://intothefuzz.com/leetom/Addons/JPG/SDK_blog_01.jpg - Not sure if the Builder illo is necessary here, but since the blog has the same graphic in the page header, will it be redundant to use again? Hmm...since the tool box graphic is used in the footer...are the tools in this promo background redundant? - I think the dimensions, 657x250 pixels is rather excessive, unless we have a very distinct graphic to really help set SDK off. I Greek-typed supplemental copy under the headline just to take up some of this space. - I added the CTA "Learn more >>" I'm not sure if this is necessary, but was also using the ample amount of space we have.
That looks fine to me. Seems like we have the builder fox character at the top, so no need to duplicate it here in the promo. Dan, thoughts? Also, did you see my other question about the promos? Is this the only one you needed? I thought we had discussed another promo on the dev. hub homepage that points to the builder/sdk download product page.
cc-ing Matej to get his input on copy once Dan provides it.
Lastly (sorry).. Dan, what is the deadline for this?
My only comment on the current copy is that the colon seems redundant. Firefox Add-ons Made Easy runs fine as a sentence, so I find the break disruptive. If anything, I'd do Firefox: Add-ons Made Easy, but my preference would be to keep it clean or reword it.
Just to keep this rollin'... http://intothefuzz.com/leetom/Addons/JPG/SDK_blog_02.jpg - "Firefox Add-ons Made Easy" (dropped the colon) - center justified for more of a 'promo' feel - CTA button vs. linked copy
Dan, any thoughts here?
That's perfect. Updates needed: 1. My mistake- add-ons needs to have a lowercase 'a' 2. Can we insert the following text in the banner (Matej, please review if you think it needs work): Firefox add-ons made easy Use your web skills to create powerful, restartless add-ons for Firefox the easy way - with the Add-on builder. << Get started here >>
(In reply to comment #16) > That's perfect. > > Updates needed: > > 1. My mistake- add-ons needs to have a lowercase 'a' Actually, add-ons gets capitalized when it follows Firefox or is part of a name, so small tweaks to the blurb: Firefox Add-ons Made Easy Use your Web skills to create powerful, restartless add-ons for Firefox the easy way — with Add-on Builder. << Get started >>
Thanks guys. Here's another mockup: http://www.intothefuzz.com/leetom/Addons/JPG/SDK_blog_04.jpg
works for me. Thanks Lee. Others, thoughts?
Love it!
When Dan confirms, we'll close :)
Looks awesome, thanks Matej, Tara and Lee. Lee - could you get me the PSD for the banner too? Thinking we might use it in some other places - aside from the blog - too. Thanks
Attached image SDK promo for AMO blog —
You bet, Dan. I'm attaching the PNG asset for the blog and here a link to the PSD: http://intothefuzz.com/leetom/Addons/PSD/SDK_banner.psd
Thanks Lee, and Matej, and all !
Status: NEW → RESOLVED
Closed: 14 years ago
Resolution: --- → FIXED
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