646896 - Create word marks for Rapid Release Channels

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Laura Mesa [:lmesa] [:lvmesa]]

Should probably create 3 word marks, both with logos and without.

1. Mozilla Firefox Nightly (likely we wont use too much, but worth having in case)
a. with logo
b. without
2. Mozilla Firefox Aurora
a. with logo
b. without logo
3. Mozilla Firefox Beta
a. with logo
b. without logo

Probably need all 3 for April 21st or so.

Comment 1

[Tara (musingt)]

Hey Laura.  Did you mean to say April 12th vs. 21st?

Also, seems like you need wordmark lockups + logos.  Questions:

* Are you using the Meta font for all these?  
* Are these in a similar format as our regular "mozilla Firefox" wordmarks? where "mozilla" is smaller and the product name/channel bigger?
* Related to the above question, what color are we using for the text?

* Can you send me the Firefox Nightly logo?
* Aurora is being designed, so.. will FPO that.
* Beta logo is same as regular FF logo, right?

Comment 2

[Tara (musingt)]

I see the Nightly logo here:  https://bug646889.bugzilla.mozilla.org/attachment.cgi?id=523341  But need high-res source files, please.

Comment 3

[Laura Mesa [:lmesa] [:lvmesa]]

Sean, can you add these? I think we only got the low-res versions.

Comment 4

[Sean Martell]

I'll be locking up the wordmarks as I finalize the logos. None of them are finalized yet.

Comment 5

[Sean Martell]

The text for the wordmarks will be Meta and charcoal to match our soon to be guidelines. :)

I'll build everything out.

Comment 6

[Tara (musingt)]

Ok.  Thanks Sean.

Comment 7

[Tara (musingt)]

cc-ing Ty so he has the logos once they're done.

Comment 8

[Tara (musingt)]

We're good to close here as I know Sean already finished the wordmarks, but will wait for him to post the attachment and confirm.  Sean could you please do that at your earlier convenience?  Thanks!

Comment 9

[Sean Martell]

Attachment: Fx Nightly Wordmark

Comment 10

[Sean Martell]

Attachment: Fx Nightly Logo

Comment 11

[Sean Martell]

Attachment: Fx Aurora Wordmark

Comment 12

[Sean Martell]

Attachment: Fx Aurora Logo

Comment 13

[Sean Martell]

Attachment: Fx Beta Wordmark

Comment 14

[Sean Martell]

Attachment: Fx Beta Logo

Comment 15

[Tara (musingt)]

Thanks! (x6)  Closed.

Comment 16

[Grace Jimenez :grace]

hi all, 

reopening this bug as we need to revisit the wordmarks for nightly and aurora. 
more details to come soon.

Comment 17

[Tara (musingt)]

Assigning to Sean so he can post when we've finalized the different lockups.

Comment 18

[Sean Martell]

http://mozilla.seanmartell.com/engagement/brand/Firefox-brandmarks.zip

- all Firefox Release, Beta, Aurora and Nightly wordmarks, logos, and logo + wordmarks!
- The wordmark is now Meta Medium instead of Meta Bold! svelt! nimble! agile!
- !!!*

* translation: hooray!

Comment 19

[Laura Mesa [:lmesa] [:lvmesa]]

Sean--

does this mean we have to change all the logos all over the site in time for Tuesday?

Comment 20

[Sean Martell]

Priority would be top left in the header for sure.

It can be a soft rollout for the rest as we have windows to update.

Comment 21

[Laura Mesa [:lmesa] [:lvmesa]]

Ok.  So, I think updating the header for Tuesday is not a blocker for launch, but a nice to have.  Talking to John, the rest of the site is definitely a slow roll out.

Comment 22

[John Slater]

Yes, slow rollout is the operative term here. Let's update the bugs that currently need updating, and then we can go from there.

Comment 23

[Justin Dolske [:Dolske]]

Attachment: Screenshot

(In reply to comment #18)
> http://mozilla.seanmartell.com/engagement/brand/Firefox-brandmarks.zip

I keep noticing this pop up from time to time... Do we have a bad copy of the Firefox logo somewhere with the wrong shadow? In some versions it's pixelated, like some shadow algorithm was broken in some editor. Or is it supposed to be that way?

Comment 24

[Sean Martell]

That is as supplied by Iconfactory, but it is something we need to refine, yes.

Comment 25

[Sean Martell]

Closing this one as wordmarks are now live. The pixelated shadow issue has been resolved and will be updated live at a later date.