649073 - [TRACKING] Fx4 upgrade DIRECT campaign - localize landing pages

Status: RESOLVED FIXED

(www.mozilla.org :: General, defect)

Description

[Gregory Jost]

> Jane's initial brief
As Firefox launches it is important for us to reach Fx 3.6 users and get them
to upgrade to Fx 4 as soon as possible. 

We're creating a direct marketing campaign that connects with Fx 3.6 users
directly at all touch points Mozilla controls with segmented messages, and
drive traffic to specially created download pages which continue the segmented
message and CTA to download Firefox 4.

> Use-case: 
A Fx3.6 user sees CTA from a snippet about Firefox 4 being the best browser for
online gaming.  They click the CTA and are taken to a unique download landing
page (a version of: http://www.mozilla.com/en-US/firefox/), which contains
specific visuals and messages that directly speak to an online gamer.


> For each locale, the pages to localize are the following:
1. Social gaming: https://www-trunk.stage.mozilla.com/en-US/firefox/new/gamer/
2. Messaging: https://www-trunk.stage.mozilla.com/en-US/firefox/new/messaging/
3. Social Media: https://www-trunk.stage.mozilla.com/en-US/firefox/new/socialmedia/
4. Media / Streaming: https://www-trunk.stage.mozilla.com/en-US/firefox/new/streamer/
5. Work: https://www-trunk.stage.mozilla.com/en-US/firefox/new/worker/

> What we need to do:
For each participating locale, we need to localize the areas highlighted in the following mock-up: https://bug643618.bugzilla.mozilla.org/attachment.cgi?id=522668
We also need to figure out if each segment is relevant in all locales and whether the website featured in the screenshot is the best/most popular. The areas to be changed are. A separate bug will be created for each locale optin.

> Important note:
If we decide to feature another service than those currently used, we will have to contact them for approval (logo & trademark). If we cannot get approval on time, we will roll-back to the current screenshots.

Comment 1

[Laura Forrest]

Who's doing the l10n and web dev here, Gregory? Please assign the bugs accordingly.

Comment 2

[Gregory Jost]

Assigned to Pascal for l10n, not sure about the web dev though. Can anyone recommed the appropriate contact?

Comment 3

[Pascal Chevrel:pascalc (PTO until April 26)]

webdev will be me as well

Comment 4

[Pascal Chevrel:pascalc (PTO until April 26)]

talking with Mayumi and Laura, I will work on the influcencer/direct campaigns after the urgent Aurora work (localized download pages, billboard work, snippets) so probably next week

Comment 5

[Gregory Jost]

Pascal, where do you stand on the Aurora work and when do you think we can get started on this?

Comment 6

[Pascal Chevrel:pascalc (PTO until April 26)]

Probably next Monday

Comment 7

[Pascal Chevrel:pascalc (PTO until April 26)]

Can I use variables instead of folders for l10n:
ex:
http://www.mozilla.com/de/firefox/?socialmedia
http://www.mozilla.com/de/firefox/?worker

Comment 8

[Pascal Chevrel:pascalc (PTO until April 26)]

All the pages are set up, I'll see the status of our adsense/snippets campaign today to determine the list of locales we should open bugs for

Comment 9

[Pascal Chevrel:pascalc (PTO until April 26)]

We are starting with the 6 locales we are goping to have an adsense campaign for, localizers have this task listed on the web dashboard.

Comment 10

[Francesco Lodolo [:flod]]

What's the schedule for this project (when AdWords and sites will go public)?

Comment 11

[Pascal Chevrel:pascalc (PTO until April 26)]

We would like to publish the adwords and the associated landing pages in about a week but if the translations are not ready, we can wait a bit more.

Comment 12

[Laura Forrest]

Hi Pascal - How are these pages going? I'd like to link to them from the batch of May snippets but want to make sure they'll be ready in time. I see that the snippet content has been localized, but I'm unsure of if the localized versions of the landing pages are complete, and developed. Thanks!

Comment 13

[Pascal Chevrel:pascalc (PTO until April 26)]

We are only waiting for Polish, other locales are done.

Comment 14

[Pascal Chevrel:pascalc (PTO until April 26)]

Polish done, all dependencies fixed, closing the bug