650850 - [TRACKING] Fx4 upgrade DIRECT campaign - L10N

Status: RESOLVED FIXED

(Websites :: Other, defect)

Description

[Gregory Jost]

This is a tracking bug for all l10n work on the Fx4 upgrade DIRECT campaign

Project components include:
- Segmented landing pages l10n (649073)
- Fx 3.6 snippets l10n (649330)
- SEM ads l10N in DE, FR, ES, IT, PL, RU (649298)


> About the Fx4 upgrade DIRECT campaign (Jane's brief)
As Firefox launches it is important for us to reach Fx 3.6 users and get them
to upgrade to Fx 4 as soon as possible. 

We're creating a direct marketing campaign that connects with Fx 3.6 users
directly at all touch points Mozilla controls with segmented messages, and
drive traffic to specially created download pages which continue the segmented
message and CTA to download Firefox 4.

Comment 1

[Fred Wenzel [:wenzel]]

Can this be closed?

Comment 2

[Jane Finette]

Yepp - I think so.