[TRACKING] Fx4 upgrade DIRECT campaign - L10N

RESOLVED FIXED

Status

Websites
Other
RESOLVED FIXED
7 years ago
6 years ago

People

(Reporter: Gregory Jost, Assigned: Gregory Jost)

Tracking

Firefox 4
x86
Mac OS X
Dependency tree / graph

Details

(Whiteboard: [L10N])

(Assignee)

Description

7 years ago
This is a tracking bug for all l10n work on the Fx4 upgrade DIRECT campaign

Project components include:
- Segmented landing pages l10n (649073)
- Fx 3.6 snippets l10n (649330)
- SEM ads l10N in DE, FR, ES, IT, PL, RU (649298)


> About the Fx4 upgrade DIRECT campaign (Jane's brief)
As Firefox launches it is important for us to reach Fx 3.6 users and get them
to upgrade to Fx 4 as soon as possible. 

We're creating a direct marketing campaign that connects with Fx 3.6 users
directly at all touch points Mozilla controls with segmented messages, and
drive traffic to specially created download pages which continue the segmented
message and CTA to download Firefox 4.
Can this be closed?

Comment 2

6 years ago
Yepp - I think so.

Updated

6 years ago
Status: NEW → RESOLVED
Last Resolved: 6 years ago
Resolution: --- → FIXED
You need to log in before you can comment on or make changes to this bug.