Closed
Bug 652595
Opened 14 years ago
Closed 14 years ago
Join Mozilla - Firefox-ification of the hang tag
Categories
(Marketing :: Design, task)
Tracking
(Not tracked)
RESOLVED
FIXED
People
(Reporter: jane, Assigned: ltom)
References
Details
No description provided.
Reporter | ||
Comment 1•14 years ago
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After several weeks of the Join Mozilla program being live we have reached a
conclusion that we need to have a stronger affiliation and connection to the
Firefox brand to make the program successful.
Currently the landing page and other materials have a strong Mozilla "red/grey"
look and feel - which is a disjointed experience for a Firefox user interested
in joining and coming from a call to action on the Mozilla Firefox site.
We'd like to keep the overall program structure of mozilla.org/join the same, but have it graphically be more in keeping with mozilla.org/firefox.
We're keen to change the Join Mozilla t-shirt hang-tag to be more
representative of Firefox.
The copy is fine, we only need to change the background imagery and colour palette to follow the new direction of mozilla.org/join being reworked in bug 652231
The design should include the Firefox logo, we'd like to keep the people in the background if possible.
Current design can be found here:
https://wiki.mozilla.org/JoinMozilla/Creative/HangTag
Timing: we are looking to get the new design as soon as possible please.
Assignee: tshahian → jslater
Summary: Join Mozilla - Firefox-ification of the han → Join Mozilla - Firefox-ification of the hang tag
Updated•14 years ago
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Assignee: jslater → ltom
Linking new mockups here:
http://intothefuzz.com/leetom/Join%20Mozilla/HANGTAGS_2.zip
Reporter | ||
Comment 3•14 years ago
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thanks Lee. The grey looks a little heavy. It there a way to lighten it on the front side? Had you considered other palettes? thanks - its looking super though!!
Thanks Jane, and good call. Looking at a thumbnail of my mockup - I agree that the greys could be lighter. Stay tuned for next rounds...!
Comment 5•14 years ago
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Lee, let me know if you want to finish this one up (since you've already started) or outsource to another designer.
These are pretty much finished. Here's a redo of the mockups:
http://intothefuzz.com/leetom/Join%20Mozilla/HANGTAGS_2.zip
- Lightened up the greys per Jane's suggestion via Comment comment 3.
I can post PSDs asap, if everyone is happy with these. Thanks!
Reporter | ||
Comment 7•14 years ago
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Lee, this looks super. I had two last bits to cover..
Front:
Chelsea, in the copy at the bottom it says "...you can do the web a solid by telling your family, friends and strangers." Should there be a "favor" in there? Wanted to check before we finish up.
Back:
Under the "Mark a promise or a pledge - the more creative the better" - the second line looks a little squished Lee, please could we add a tiny bit more room between the two lines?
thanks
No problem. I'll adjust the leading on the back, Jane.
Chelsea, let me know what you'd like to do w/ the copy on the front, and I can pack these up!
Comment 9•14 years ago
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Hey Jane,
If doing a solid is too much hipster lingo, then favor works for me :)
Cheers,
C
Assignee | ||
Comment 10•14 years ago
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how about "a solid favor..."? :P
Comment 11•14 years ago
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:) Favor is fine (though it pains me to write it without a "U").
While you're amending text, can you change "Hugs" to "Thanks" on the back of the tag. I still think it's cute, but it may be too cute. :)
Thanks!
C
Reporter | ||
Comment 12•14 years ago
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me too (re: without a "u")
and obviously Chelsea you are way too cool... ;)
Thank you Lee for making those final changes.
Assignee | ||
Comment 13•14 years ago
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Thanks!
Final PSDs linked here:
http://intothefuzz.com/leetom/Join%20Mozilla/HANGTAGS_BLU_en.zip
Reporter | ||
Comment 14•14 years ago
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super thanks Lee. Chelsea - are you OK to take these now?
Comment 15•14 years ago
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Hey guys. Let us know if we're good to close here.
Reporter | ||
Comment 16•14 years ago
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+1 from me. thanks.
Comment 17•14 years ago
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Thanks. Looks good to me too. Chelsea, let us know if there are any red flags. Otherwise, Closing :)
Status: NEW → RESOLVED
Closed: 14 years ago
Resolution: --- → FIXED
Comment 18•14 years ago
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Good to close. Thank you guys!
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Description
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