652671 - [Q2 FX Landing Page Testing] Project Tracking Bug

Status: VERIFIED FIXED

(www.mozilla.org :: General, defect)

Description

[mcbmoz]

Overview: Design & implement A/B testing to increase download conversion rate through 3 agreed upon design variations.

Test 1. Copy Variations v. current copy (including, headline, sub-head, body, & concentration around non-profit messaging)
While, we begin running the copy testing, creative is kicking off design for:

Test 2. Glow Integration v. current (locating where the user is coming from and providing that breakdown of hyperlocal downloads v. the current single/universal number)

Test 3. Social Integration v. current (using Facebook's social graph to show the user how many of his/her friends have downloaded/are using FX v. a non-social experience)

Wiki:
https://intranet.mozilla.org/Metrics/Websites#2011_Q2_Test_Plan

Etherpad: 
http://etherpad.mozilla.org:9000/jHnA3hSqD4

Comment 1

[Laura Forrest]

Hey Chrissie - Since phase one of testing is complete are we good to close this bug? If so, have at it!

Comment 2

[mcbmoz]

(In reply to comment #1)
> Hey Chrissie - Since phase one of testing is complete are we good to close
> this bug? If so, have at it!

Closing this out, we achieved a 5.5% increase in conversion this quarter, woot!