Closed Bug 652671 Opened 11 years ago Closed 11 years ago

[Q2 FX Landing Page Testing] Project Tracking Bug

Categories

(www.mozilla.org :: General, defect)

x86
macOS
defect
Not set
normal

Tracking

(Not tracked)

VERIFIED FIXED

People

(Reporter: christine.brodigan, Assigned: christine.brodigan)

References

()

Details

Overview: Design & implement A/B testing to increase download conversion rate through 3 agreed upon design variations.

Test 1. Copy Variations v. current copy (including, headline, sub-head, body, & concentration around non-profit messaging)
While, we begin running the copy testing, creative is kicking off design for:

Test 2. Glow Integration v. current (locating where the user is coming from and providing that breakdown of hyperlocal downloads v. the current single/universal number)

Test 3. Social Integration v. current (using Facebook's social graph to show the user how many of his/her friends have downloaded/are using FX v. a non-social experience)

Wiki:
https://intranet.mozilla.org/Metrics/Websites#2011_Q2_Test_Plan

Etherpad: 
http://etherpad.mozilla.org:9000/jHnA3hSqD4
Blocks: 652672
Blocks: 652674
No longer blocks: 652672, 652674
Depends on: 652672, 652674
Depends on: 652675
Assignee: nobody → cbrodigan
Target Milestone: 2.3 → 2.4
Target Milestone: 2.4 → 2.5
Hey Chrissie - Since phase one of testing is complete are we good to close this bug? If so, have at it!
(In reply to comment #1)
> Hey Chrissie - Since phase one of testing is complete are we good to close
> this bug? If so, have at it!

Closing this out, we achieved a 5.5% increase in conversion this quarter, woot!
Status: NEW → RESOLVED
Closed: 11 years ago
Resolution: --- → FIXED
Status: RESOLVED → VERIFIED
Component: www.mozilla.org/firefox → www.mozilla.org
Component: www.mozilla.org → General
Product: Websites → www.mozilla.org
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