652672 - [Q2 FX Landing Page Testing] Create Copy Variations: Phase 1 Copy Test

Status: RESOLVED FIXED

(Marketing :: Copy, task)

Description

[mcbmoz]

Overview: Design & implement A/B testing to increase download conversion rate through 3 agreed upon design variations.

Test 1. Multiple copy variations v. current copy (including, headline, sub-head, body, & concentration around non-profit messaging)

V1. Clearer statement about Mozilla as a non-profit 

V2. Clearer statement about security (talk to Patrick & Irina, who have done security research recently)

V3. Clearer statement around speed (possibly mention new rapid release product cycles to imply to users that their browser is cutting edge & will continue to be cutting edge in competition with Chrome, etc. here is Chrome's landing page for Mac http://bit.ly/jKgJd)

Timing:

Let's have copy ready to give to Steven/silverorange by Monday, May 2, 12 noon PT

Comment 1

[John Slater]

Thanks Chrissie - this will be good.

Matej, sound doable?

Comment 2

[Matej Novak [:matej]]

(In reply to comment #1)
> Thanks Chrissie - this will be good.
> 
> Matej, sound doable?

Definitely. Just want to be clear on what I'm creating versions of. Is it just the headline and the three bullet points above the download button? Thanks!

Comment 3

[Laura Forrest]

(In reply to comment #2)
> (In reply to comment #1)
> > Thanks Chrissie - this will be good.
> > 
> > Matej, sound doable?
> 
> Definitely. Just want to be clear on what I'm creating versions of. Is it just
> the headline and the three bullet points above the download button? Thanks!

Yes, headline and three bullet points as well.

Comment 4

[mcbmoz]

Closing this as resolved, thanks for the copy Matej!

http://etherpad.mozilla.org:9000/l7dj5bJEnN