Closed Bug 653472 Opened 13 years ago Closed 13 years ago

Write 100 character headline for MarkUP Reddit Promo

Categories

(Marketing :: Copy, task)

Product:
Marketing
Component:
Copy
Platform:
x86
macOS
Type:
task
Priority:
Not set
Severity:
normal

Tracking

(Not tracked)

Status:
RESOLVED FIXED

People

(Reporter: lmesa, Assigned: matej)

References

Details

Just need three 100 character headline (max) for the MarkUP Reddit promo. 

The headline will be shown in the tech, politics and art section of reddit. 

1) Tech: This headline can be about how modern browsers open the door for creative collaborations between developers and artists. 
2) Art: Headline can be something about how the open web gives art and artists  new areas for them to create art 
3) Politics: can be something about how modern browsers and open source technology can be a platform for community participation, and to make your mark to keep that platform open.
Due date?
Assignee: tshahian → Mnovak
5/5 please.
Blocks: 654867
Some options here:

1) Tech

MarkUP uses the latest Web technologies to bring together artists and developers. Show your support.

MarkUP lets artists and developers collaborate in support of the world’s largest public resource.

When artists and developers collaborate creatively to support the Web, MarkUP happens.


2) Art

MarkUP turns the open Web into a new canvas for art and artists. Experience it for yourself.

MarkUP is about a Web that belongs to all of us, one we can use as a new space for art and artists.

The open Web is more than a tool, it’s a new canvas for artists. That’s what MarkUP is all about.


3) Politics

Open source technologies can be a platform for the community. Visit MarkUP to show your support.

The Web belongs to all of us, a platform for community participation. MarkUP wants to keep it open.

MarkUP promotes open source technologies as a platform for the community. Show your support.
(In reply to comment #3)
> 1) Tech
> 
> MarkUP uses the latest Web technologies to bring together artists and
> developers. Show your support.

+1 for this one. Not sure if there's room, but would be cool if we could express something about the awesomeness that happens when artists and developers come together. Or maybe that's more for the art section?
 
> 2) Art
> 
> MarkUP turns the open Web into a new canvas for art and artists. Experience it
> for yourself.

I like this one, but we can probably drop the word 'open'. 

> 3) Politics
> 
> Open source technologies can be a platform for the community. Visit MarkUP to
> show your support.
> 
> The Web belongs to all of us, a platform for community participation. MarkUP
> wants to keep it open.
> 
> MarkUP promotes open source technologies as a platform for the community. Show
> your support.

Not feeling any of these quite yet. It seems to me like the political side of this would be better served by the "the web belongs to all of us" message rather than open source or community talk. Laura, what do you think?

Also, it feels like a miss if we don't mention Firefox or Mozilla anywhere in here (that's a general comment for all 3).
(In reply to comment #4)
> (In reply to comment #3)
> > 1) Tech
> > 
> > MarkUP uses the latest Web technologies to bring together artists and
> > developers. Show your support.
> 
> +1 for this one. Not sure if there's room, but would be cool if we could
> express something about the awesomeness that happens when artists and
> developers come together. Or maybe that's more for the art section?

I like this one that best and like the idea of including the word awesome if we can. 
> 
> > 2) Art
> > 
> > MarkUP turns the open Web into a new canvas for art and artists. Experience it
> > for yourself.
> 
> I like this one, but we can probably drop the word 'open'. 

+1  for this one too. 
> 
> > 3) Politics
> > 
> > Open source technologies can be a platform for the community. Visit MarkUP to
> > show your support.
> > 
> > The Web belongs to all of us, a platform for community participation. MarkUP
> > wants to keep it open.
> > 
> > MarkUP promotes open source technologies as a platform for the community. Show
> > your support.
> 
> Not feeling any of these quite yet. It seems to me like the political side of
> this would be better served by the "the web belongs to all of us" message
> rather than open source or community talk. Laura, what do you think?

Yeah, agreed. Plus, as discussed yesterday, we may be linking the "About Mozilla" video from this headline, so something about the web being a public resource sounds like it could work well.  
> 
> Also, it feels like a miss if we don't mention Firefox or Mozilla anywhere in
> here (that's a general comment for all 3).

For reference, we have Fx logo + mark up word mark for our graphics, so maybe it makes more sense to say something that refers to Firefox or "the makers of Firefox"?
Thanks for the feedback. Here are a couple of new options for each. I managed to work Firefox into all but one. Let me know if these are working better.


1) Tech

MarkUP uses the latest Web technologies to connect artists and developers. Awesomeness ensues.

Firefox connects artists and developers using the latest Web technologies to make awesome in MarkUP.


2) Art

MarkUP from Firefox turns the Web into a new canvas for art and artists. Experience it for yourself.

MarkUP turns the Web into a new canvas for art and artists. Brought to you by the makers of Firefox.


3) Politics

The Web belongs to us all. Visit MarkUP from Firefox to support the world’s largest public resource.

Firefox believes that the Web belongs to us all. MarkUP demonstrates our support for a people’s Web.
(In reply to comment #6)
> Thanks for the feedback. Here are a couple of new options for each. I
> managed to work Firefox into all but one. Let me know if these are working
> better.
> 
> 
> 1) Tech
> 
> MarkUP uses the latest Web technologies to connect artists and developers.
> Awesomeness ensues.

> 
> 2) Art
> 
>
> MarkUP turns the Web into a new canvas for art and artists. Brought to you
> by the makers of Firefox.

> 3) Politics
> 
> The Web belongs to us all. Visit MarkUP from Firefox to support the world’s
> largest public resource.

I like these 3 the best?
>
the best. John, are you ok with those 3?
Those look great. Adding the word "awesomeness" is always a recipe for success.
Going to resolve this since we have what we need--thanks Matej!
Status: NEW → RESOLVED
Closed: 13 years ago
Resolution: --- → FIXED
Oops--one more question:

John, with that last copy for the politics section, would you feel comfortable having the "about mozilla" video attached to the headline?
Or would that feel too forced?
If you think we need a video here, that one is a valid option, although it wasn't really created with situations like this in mind.

The Foundation also created a video lately about who we are that has a bunch of interviews and other footage in it. I don't have the link, but it's also a possibility.

I guess the problem with either is that they're both about us rather than the notion of the web belonging to us all that's captured in the copy. Of course that sentiment is in there, but neither video completely works with the copy.
(In reply to comment #12)
> If you think we need a video here, that one is a valid option, although it
> wasn't really created with situations like this in mind.
> 
> The Foundation also created a video lately about who we are that has a bunch
> of interviews and other footage in it. I don't have the link, but it's also
> a possibility.
> 
> I guess the problem with either is that they're both about us rather than
> the notion of the web belonging to us all that's captured in the copy. Of
> course that sentiment is in there, but neither video completely works with
> the copy.

So, would you rather not include a video, or would you rather try the video and see what happens?
Blocks: 656091
Sorry, that was a little ambiguous. I'm leaning against using the video here unless you really think it's important.
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