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Join Mozilla - Write copy Join Mozilla large and small "What's New" page promos

RESOLVED FIXED

Status

RESOLVED FIXED
8 years ago
8 years ago

People

(Reporter: chelsea, Assigned: matej)

Tracking

Details

(Reporter)

Description

8 years ago
Hello!

Can you write promo copy for small and large Join Mozilla promos for the what's new page. 

Related design bug: https://bugzilla.mozilla.org/show_bug.cgi?id=655275 - it has been assigned to Lee. 

Here's what I have already, but I think you can improve on it :)

Large promo
*Every browser does fast. Not every browser does good. Do good today and become part of the movement that builds Firefox. Join Mozilla
*Doing good is part of our code. Make it part of yours and Join Mozilla today.  

Small promo
*You + the Web = awesome. Join Mozilla today
*Be part of the Firefox movement. Join Mozilla today


There's no immediate deadline on this, but if we could get the copy in the next two weeks that would be great. 

Let me know if you have any questions about this and thanks!
(Reporter)

Comment 1

8 years ago
Just an FYI, Lee has mocked up the design w/o copy. 
http://intothefuzz.com/leetom/Join%20Mozilla/REDESIGN/JPG/joinmoz_whatsnew_01.jpg
(Assignee)

Comment 2

8 years ago
I think Lee's mockup looks good, just needs a tweak to the CTA so it's not so repetitive in a small space. I've done that as well as some other options below. Let me know what you think.


Large promo:

HEAD: Join Mozilla
BODY: Help us build a better Web.
CTA: Become a supporter today!

HEAD: Love the Web?
BODY: Help us make it better.
CTA: Join Mozilla today!

HEAD: Join Mozilla
BODY: Doing good is part of our code.
CTA: Make it part of yours


Small promo:

HEAD: Love the Web?
BODY: Help us make it better.
CTA: Join Mozilla today!

HEAD: Join Mozilla
BODY: Show your support for the world's largest public resource.
CTA: Protect the Web!

HEAD: Join Mozilla
BODY: Become part of the movement that makes Firefox.
CTA: Start protecting the Web today!
(Reporter)

Comment 3

8 years ago
Thank you! I like:

Large: 
HEAD: Join Mozilla
BODY: Doing good is part of our code.
CTA: Make it part of yours

Small:
HEAD: Join Mozilla
BODY: Become part of the movement that makes Firefox.
CTA: Start protecting the Web today!

CCing Jane to get her feedback.

Updated

8 years ago
Blocks: 655275

Updated

8 years ago
No longer blocks: 655275
Depends on: 655275

Comment 4

8 years ago
(In reply to comment #3)

I like the large banner copy.

The small one I like the header and body, but the CTA is a bit long. can we make it more punchy? Seems like a lot of copy for such a small promo box. e.g. Protect the Web today! or Show your support today?
(Assignee)

Comment 5

8 years ago
(In reply to comment #4)
> (In reply to comment #3)
> 
> I like the large banner copy.
> 
> The small one I like the header and body, but the CTA is a bit long. can we
> make it more punchy? Seems like a lot of copy for such a small promo box.
> e.g. Protect the Web today! or Show your support today?

Either of those would work for me. You could even take the "today" off either one to make it even shorter. In that case I'd suggest:

HEAD: Join Mozilla
BODY: Become part of the movement that makes Firefox.
CTA: Show your support!
(Reporter)

Comment 6

8 years ago
+1 to that.

Comment 7

8 years ago
me too!

Comment 8

8 years ago
Ok guys, is that our final copy?  If so I'll relay to Lee so he can update the mockup. Looks good to me.
(Reporter)

Comment 9

8 years ago
Final! :)
(Reporter)

Updated

8 years ago
Status: NEW → RESOLVED
Last Resolved: 8 years ago
Resolution: --- → FIXED
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