Firefox Mobile/Sync graphic and copy - Panda page

RESOLVED FIXED

Status

Marketing
Design
RESOLVED FIXED
7 years ago
7 years ago

People

(Reporter: Caitlin Looney, Assigned: Lee Tom)

Tracking

Details

(URL)

(Reporter)

Description

7 years ago
Goal: Drive Sync awareness/account creations among existing Firefox desktop users, emphasizing syncing multiple devices.

Header: Keep Your Life in Sync
Copy: Securely access your Firefox history, bookmarks, tabs and passwords across your devices
Imagery: Show the power/convenience of sync -- visual of desktop -->tablet-->mobile device. (Can we make this dynamic so when you click on the sync icon, the screen shot gets placed on all three screen desktops? Or when page refreshes it gets populated?)
Button: Get Sync 
Small link below button: Already have a Sync account? Add a device.
(Reporter)

Updated

7 years ago
Blocks: 659514

Comment 1

7 years ago
Copying Matej as well, b/c this will need some copy help. Caitlin, the text in comment #0 is meant to be directional rather than literal, yes?

Comment 2

7 years ago
Hey guys

Where is this promo/graphic going to be placed?  I don't have a sense of the context or the canvas. If you can clarify that'd be great. 

Are we looking to do illustrations or using existing graphics of the actual devices?  

What is your timing on this?

------------

I like the idea of showing the same image on all three devices, we can definitely come up with a few simple yet fun ideas to communicate the "sync" value prop. across the devices being shown.

Comment 3

7 years ago
Assigning to Ty.
Assignee: tshahian → tyronflanagan

Comment 4

7 years ago
Caitlin, could you please confirm your timing on this?  I believe in the other bug you mentioned Q3, which is great for me :) but If you can confirm that'd be great.

Also, if you're looking for custom illustrations vs. product shots.. that's also a shift in creative direction and changes my thinking around it a bit.  Let me know please.  Custom illustrations obviously would take longer as well, I might ask Lee to do those... otherwise we might be able to create something equally compelling with product shots.  Just want to see how much time I have to brainstorm.

Comment 5

7 years ago
Here are some options for this:


Header: Stay in Sync
Copy: Get easy and safe access to your history, bookmarks, tabs and passwords on all your devices.
Button: Get started


Header: Get Organized With Sync
Copy: Keep all your Firefox information at hand across all your devices.
Button: Find out how


Header: Sync Your Info
Copy: Access your history, bookmarks, tabs and passwords from any device.
Button: Get in Sync

Comment 6

7 years ago
Just added some thoughts about page context for this over in bug 659517. Those comments apply here, too.

Comment 7

7 years ago
Similar to bug 659517, here are a couple of options:


Head: Good News! Your Firefox Is Up to Date. Now Stay in Sync.
Copy: Get easy and safe access to your history, bookmarks, tabs and passwords on all your devices.
Button: Get started


Head: Stay in Sync
Body: You already have Firefox on your desktop. Now access your history, bookmarks, tabs and passwords from any device.
CTA: Find out how

Comment 8

7 years ago
I like the first option...Caitlin?
(Reporter)

Comment 9

7 years ago
+1 for first option. Thanks!

Comment 10

7 years ago
Where is this image going?
(Reporter)

Comment 11

7 years ago
Where the panda and wheel image are currently are on this page: 	http://www.mozilla.com/en-US/firefox/fx/. Sorry for the confusion.

Updated

7 years ago
Summary: Design Firefox Sync creative/CTA → Firefox Mobile/Sync graphic and copy - Panda page
(Reporter)

Comment 12

7 years ago
Thanks everyone.

Timing for this would be for the Sync graphic to go live the 4th week of June/first week of July (on rotation with the others.)

I'd like to plan on a week for design and a week for development.

Design deadline: 6/13
Website deadline: 6/21

Thank you!

Updated

7 years ago
Assignee: tyronflanagan → ltom
(Assignee)

Comment 13

7 years ago
Hi all,
Here's a first pass at the Home (Panda) page for mobile sync:

http://intothefuzz.com/leetom/Mozilla.com/JPG/home_mobilesync_01.jpg

Comment 14

7 years ago
Thanks Lee! This is a tricky page...I have a few thoughts:

- it's important to remember that this is the mozilla.com homepage for everyone on the current version of Fx, so we need to address that bigger picture as well as coming up with an effective Sync promo. I'm not sure that greeting people with "NOW STAY IN SYNC" (which is basically the main thing you see) really does that. Laura, what do you think? I know you're familiar with the various use cases of this page and have been thinking about it for awhile.

- copy is good on its own, but  might need some further massaging to make it fit however this page ends up.

- the main visual doesn't really scream 'sync' to me. For one thing, there's no obvious connection between the phone and the tablet. Also, the tablet looks more like a larger phone than a distinctly separate thing. And, probably most importantly, the most common sync use case is surely computer/phone rather than tablet/phone, so we should design for that, right? I know there's the whole issue of product shots, etc which complicates matters immensely, but right now I just don't think this graphic is clear enough.

Comment 15

7 years ago
We have more space on this page vs. the WN page to explore adding a desktop screenshot reference of some sort.  Lee, any ideas on how we can make the visual/sync message stronger?
(Assignee)

Comment 16

7 years ago
Since this graphic will be similar to the WN page, I'm waiting to hear Caitlin's feedback from Comment 25 on https://bugzilla.mozilla.org/show_bug.cgi?id=661625.
(Assignee)

Comment 17

7 years ago
New mockup here, based on the progress we're making in bug 661625:

http://intothefuzz.com/leetom/Mozilla.com/JPG/home_mobilesync_02.jpg

FYI - for both this Mobile homepage and the WN promo, I added a "Flickr" header to the tablet. This may help convey the Sync message better throughout the devices

Comment 18

7 years ago
+1...looks good!
(Reporter)

Comment 19

7 years ago
+1 Great stuff! Can we call this a wrap?

Comment 20

7 years ago
+1, looks good. 

(And thank God there's no longer a popular boy band named "In Sync" or else that headline would never fly ;) )

Closing.
Status: NEW → RESOLVED
Last Resolved: 7 years ago
Resolution: --- → FIXED
(Assignee)

Comment 21

7 years ago
Final files here:

http://intothefuzz.com/leetom/Mozilla.com/JPG/home_mobilesync.jpg
http://intothefuzz.com/leetom/Mozilla.com/PSD/home_mobilesync.psd

thanks!
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