662903 - [WT] Tag Join Mozilla w/a conversion event and scenario analysis

Status: RESOLVED FIXED

(Websites :: donate.mozilla.org, defect)

Description

[Laura Forrest]

This will allow us to gain insight into:

1. How many visitors successfully complete the Join Mozilla funnel (Scenario tagging)

2. How various incoming marketing campaigns convert into Join Mozilla members (Conversion event)

This affects the donate.mozilla.org profile.

Join Mozilla Conversion Funnel
1. User visits https://donate.mozilla.org/page/contribute/protect-the-web (donate profile)
2. User Clicks "Process Contribution"

Brad: please provide exact tagging directions below. Thanks!

Comment 1

[Bradley Gross]

Add the following dcsMultiTrack call to the "Process Contribution >>" onclick event:

dcsMultiTrack(
'DCS.dcssip', 'donate.mozilla.org',
'DCS.dcsuri', '/page/cde/Contribution/Charge',
'WT.ti', 'Link: Join Mozilla English Signup',
'WT.dl', 99,
'WT.z_convert', 'Join Mozilla English Signup',
'WT.si_n', 'Join Mozilla English Signup',
'WT.si_x', '2');"

Comment 2

[Laura Forrest]

Thanks Brad!

James - this should be good to go. Let us know if you have any questions on how to implement. Since this is a simple change it would be good to see this go out with 2.8.

Comment 3

[James Long (:jlongster)]

This concerns donate.mozilla.org, a separate project which I've never worked on. For such a simple change, it's best to get someone who already has the code checkout out and commit access.

Comment 4

[Laura Forrest]

+1

Paul - can you help out here? Adding this simple tracking code will give us a better idea of how the incoming marketing campaigns convert to Join Mozilla members. 

Thanks!

Comment 5

[Laura Forrest]

Hey Paul - Any update here? Thanks!

Comment 6

[Paul Osman [:paulosman]]

Done. Please verify that data is being tracked properly in WebTrends.