[WT] Tag Join Mozilla w/a conversion event and scenario analysis

RESOLVED FIXED

Status

Websites
donate.mozilla.org
RESOLVED FIXED
7 years ago
7 years ago

People

(Reporter: Laura Forrest, Assigned: paulosman)

Tracking

Details

(Reporter)

Description

7 years ago
This will allow us to gain insight into:

1. How many visitors successfully complete the Join Mozilla funnel (Scenario tagging)

2. How various incoming marketing campaigns convert into Join Mozilla members (Conversion event)

This affects the donate.mozilla.org profile.

Join Mozilla Conversion Funnel
1. User visits https://donate.mozilla.org/page/contribute/protect-the-web (donate profile)
2. User Clicks "Process Contribution"

Brad: please provide exact tagging directions below. Thanks!
(Reporter)

Updated

7 years ago
Assignee: nobody → brad.gross
Priority: -- → P1
Target Milestone: --- → 2.8

Comment 1

7 years ago
Add the following dcsMultiTrack call to the "Process Contribution >>" onclick event:

dcsMultiTrack(
'DCS.dcssip', 'donate.mozilla.org',
'DCS.dcsuri', '/page/cde/Contribution/Charge',
'WT.ti', 'Link: Join Mozilla English Signup',
'WT.dl', 99,
'WT.z_convert', 'Join Mozilla English Signup',
'WT.si_n', 'Join Mozilla English Signup',
'WT.si_x', '2');"
(Reporter)

Comment 2

7 years ago
Thanks Brad!

James - this should be good to go. Let us know if you have any questions on how to implement. Since this is a simple change it would be good to see this go out with 2.8.
Assignee: brad.gross → jlong
Priority: P1 → --
This concerns donate.mozilla.org, a separate project which I've never worked on. For such a simple change, it's best to get someone who already has the code checkout out and commit access.
(Assignee)

Updated

7 years ago
Assignee: jlong → nobody
Component: www.mozilla.com → donate.mozilla.org
QA Contact: www-mozilla-com → donate-mozilla-org
(Assignee)

Updated

7 years ago
Assignee: nobody → paul
(Reporter)

Comment 4

7 years ago
+1

Paul - can you help out here? Adding this simple tracking code will give us a better idea of how the incoming marketing campaigns convert to Join Mozilla members. 

Thanks!
(Reporter)

Updated

7 years ago
Target Milestone: 2.8 → ---
(Reporter)

Comment 5

7 years ago
Hey Paul - Any update here? Thanks!
(Reporter)

Updated

7 years ago
Blocks: 666314
(Reporter)

Updated

7 years ago
Blocks: 666315
(Assignee)

Comment 6

7 years ago
Done. Please verify that data is being tracked properly in WebTrends.
Status: NEW → RESOLVED
Last Resolved: 7 years ago
Resolution: --- → FIXED
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