664261 - [Mobile] Eliminate Splash Page From Current Experience

Status: VERIFIED FIXED

(www.mozilla.org :: General, defect)

Description

[mcbmoz]

Goal: Simplify & reduce steps in download process for Mobile on moz.com

We're going to be redesigning: http://www.mozilla.com/en-US/mobile/

In the meantime, can we redirect all traffic going to http://www.mozilla.com/en-US/mobile/ to now go to: http://www.mozilla.com/en-US/mobile/download/

Make sense?

Comment 1

[Steven Garrity [:sgarrity]]

Can we find out which page gets more traffic (/mobile/ or /mobile/download/)?

I wondered if it might make more sense to move the /mobile/download/ page to /mobile/ (and add a redirect from /mobile/download/ -> /mobile/).

This way, the default home page URL won't end up changing.

Another (quick & dirty) option would be to to use a PHP include to just duplicate the contents of /mobile/download/ on /mobile/.

We should probably remove either "Mobile Overview" or "Download" from the Mobile menu in the header/footer nav (which is good, that's a long menu). Which should go?

Comment 2

[Laura Forrest]

(In reply to comment #1)
> Can we find out which page gets more traffic (/mobile/ or /mobile/download/)?
> 
/mobile/download gets ~3x more traffic partially due to the fact that we link snippet and other marketing traffic there and not to /mobile.
 
> I wondered if it might make more sense to move the /mobile/download/ page to
> /mobile/ (and add a redirect from /mobile/download/ -> /mobile/).

I thinks this makes sense but would want to make sure it's okay with Chrissie and Caitlin and that there are no l10n or site merge ramifications. In general a shorter URL would be good and I'm not too worried about SEO.

> This way, the default home page URL won't end up changing.
> 
> Another (quick & dirty) option would be to to use a PHP include to just
> duplicate the contents of /mobile/download/ on /mobile/.
> 
> We should probably remove either "Mobile Overview" or "Download" from the
> Mobile menu in the header/footer nav (which is good, that's a long menu).
> Which should go?

I vote to remove "Mobile Overview" since the page is all about Download and that's the main CTA on the page.

Comment 3

[mcbmoz]

+1

Let's remove the Mobile Overview page, this is important and will get users to what they need without extra steps. We'll revisit the entire experience in Q3 and look into something like an interactive dropdown and serves content.

LoFo, can we coordinate to update snippets to refer traffic to the download page?

Comment 4

[Steven Garrity [:sgarrity]]

Done in trunk in r90917 and r90918.

Merged to stage in r90922.

Comment 5

[raymond [:retornam] (inactive)]

qa-verified-trunk http://www.stage.mozilla.com/en-US/mobile/

Comment 6

[Steven Garrity [:sgarrity]]

Forgot to commit a minor CSS fix to accompany this change (fixes padding at the top of the page). Fixed in trunk in r90957. Merged to stage in r90958.

That leaves two merges to stage that will have to go to production: r90922 and r90958.

Comment 7

[raymond [:retornam] (inactive)]

qa-verified-stage http://www.stage.mozilla.com/en-US/mobile/

Comment 8

[James Long (:jlongster)]

pushed to production r91091

Comment 9

[raymond [:retornam] (inactive)]

verified fixed http://www.mozilla.com/en-US/mobile/