665960 - [Rapid Release] Redesign Beta Newsletter Template

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Grace Jimenez :grace]

- Redesign the current Beta Newsletter Template (see attachment) to the
new template structure (similar to mainstream news)except no "in this issue section", date image and only have one or two section for articles. 

- the new design should also incorporate the Beta re-branding (wordmark, color scheme) 

- we want to make sure that the newsletter templates have distinct designs (to differentiate from mainstream template) and aligned to the new branding (rapid release branding for aurora, beta) 

- if possible: next beta newsletter july 5 (but also not urgent. the following beta newsletter is in early August.)

Comment 1

[Tara (musingt)]

Hey Grace, I didn't see an attachment :) 

Also, if the newsletter goes out on July 5th (or early August) what would be our design handoff deadline?

Good one for Ty.

Comment 2

[Grace Jimenez :grace]

i dont know how long it take to implement design to the email system. winston might have a better idea there. winston when do we need the design by? few days? can we get it on 5th of july assuming we have a couple of days after the merge?

Comment 3

[Ty Flanagan]

Hi Grace,

Would you be able to share the current Beta Newsletter Template. Id like to get started on the design on Friday.

Thanks.

Comment 4

[Winston Bowden]

Usually it takes us a 1-1.5 week to code and test.

Comment 5

[Grace Jimenez :grace]

okay. let's plan for the following merge then ;)

Comment 6

[Grace Jimenez :grace]

Attachment: Firefox Beta News

Comment 7

[Grace Jimenez :grace]

(In reply to comment #3)
> Hi Grace,
> 
> Would you be able to share the current Beta Newsletter Template. Id like to
> get started on the design on Friday.
> 
> Thanks.

hi ty. thanks. attached current template

Comment 8

[Ty Flanagan]

Attachment: FFx Beta Newsletter Redesign

Comment 9

[Tara (musingt)]

Thanks Ty.  Looking good overall.

I like it, but dont' love it.

I hadn't seen that particular blue being used before, at least not so much of it in the background.  Is that a blue that's associated with "beta" ? Any other (more familiar) color schemes that we can use for this?  

I also feel like the header is a bit washed out... Ideally that would stand out more.  We should probably be using the new wordmark in there.

Sean (others), thoughts?

Comment 10

[Grace Jimenez :grace]

(In reply to comment #9)
> Thanks Ty.  Looking good overall.
> 
> I like it, but dont' love it.
> 
> I hadn't seen that particular blue being used before, at least not so much
> of it in the background.  Is that a blue that's associated with "beta" ? Any
> other (more familiar) color schemes that we can use for this?  
agree with tara on the background color. the blue background is also bit too thick maybe? 

> 
> I also feel like the header is a bit washed out... Ideally that would stand
> out more.  We should probably be using the new wordmark in there.

- the logo is also the logo mobile beta. although, this is also a newsletter for mobile beta, we should be using the firefox beta logo and wordmark. maybe we can create a mobile section with the mobile logo?

- the text inside the border is a bit hard to see.

thanks!
> 
> Sean (others), thoughts?

Comment 11

[Sean Martell]

The beta newsletter template should be the same as the release. The branding is exactly the same, so the background should be the same.

re: beta logo with ribbon, that is only used on the phone, so we should use the regular Fx logo here as well. I think the only way we should be stating it is beta is with perhaps a bar across the top of the template stating the beta build.

That, or add a red beta ribbon on the content area itself top right, not on the logo.

Comment 12

[Tara (musingt)]

Grace, can you please insert a design hand-off deadline here so we know what we're pushing against?  Lots of work on our plates, want to make sure we're prioritizing.  If this isn't urgent, lets extend the deadline a bit please.

Comment 13

[Grace Jimenez :grace]

i dont think this one will be ready for next weeks newsletter. the next newsletter is august 16. 

we should plan to have by early august as we also need some time (1.-1.5 weeks) to get it in responsys to code and test.

Comment 14

[Tara (musingt)]

Ty, are you good with finishing this up by early August?  say, first week of August?

Comment 15

[Ty Flanagan]

Absolutely! Ill be able to make the changes before then though.

Comment 16

[Tara (musingt)]

Even better.  Thanks Ty!

Comment 17

[Tara (musingt)]

Hey Grace, Ty is going to shoot to get this done in early August.  We needed to shuffle a few things around on his plate.  Hope that works, thanks!

Comment 18

[Grace Jimenez :grace]

hi tara. can we revisit this bug again this week? thanks!

Comment 19

[Grace Jimenez :grace]

same here. the design doesnt have to be drastically different. 
but to have a clear distinction from the aurora newsletter and mainstream newsletter. 

so if i was an aurora newsletter subscriber, beta newsletter subscriber and mainstream newsletter subscriber, it's clear to me  from which mailing list  and what content im receiving. 

let me know if it would be possible to have something to review next week?

thanks!

Comment 20

[Ty Flanagan]

Attachment: Ffx Beta Newsletter Redesign - Revised

Comment 21

[Jaclyn Fu]

Hey Ty,

The download buttons for desktop and mobile don't seem distinguishable - can we make them different colors or a different shade?

Comment 22

[Tara (musingt)]

That was going to be my only nit as well.  *but* we should we consistent in how we render these around the site.  What was the consensus on the channels page?  I think this is what we launched with.  And are we okay with having the Firefox Beta News written in that way? will look to Sean for that.

Comment 23

[Winston Bowden]

Agree we should be as close to web as possible - but we should also take email click conversion into consideration.  I'd tweak either the background color or the buttons to bring out a little more contrast - or at least test two versions.

Comment 24

[Grace Jimenez :grace]

we have the same buttons in the channel page. 
my understanding is that we can only have the download buttons in green now?
agree that we can probably make the button more distinguishable if possible but the overall design looks great to me.

in addition, the third section or the CTA doesnt always have to be download. im assuming that they were just placeholders based on CTA from previous aurora and beta newsletters.

thanks ty!

Comment 25

[Tara (musingt)]

Indeed, they are the same buttons from the channel page.  I talked to Sean and Ty... I think we're going to move forward with these for now, and then work on a design solution that helps to differentiate them more (later).  

Grace/Winston, does this sound good to you guys?  If so, lets close this and see how it performs, and then tweak as needed.

Comment 26

[Tara (musingt)]

Hey guys, are we done here?  If so, Ty could you please post the final files so we can close?  Thanks.

Comment 27

[Ty Flanagan]

Attachment: Ffx Beta Newsletter - PSD (zip)

Comment 28

[Ty Flanagan]

Attachment: Ffx Beta Newsletter - PSD (zip) (Revised Header)

Hey Steven,

I cleaned up the gradient area and removed the stripes for you! :)

Comment 29

[Tara (musingt)]

Thanks Ty !!!