666763 - New line of copy for What's New page

Status: RESOLVED FIXED

(Marketing :: Copy, task)

Description

[Laura Forrest]

We'd like to remove the version number from the What's New page. http://www.mozilla.com/en-US/firefox/5.0/whatsnew/ but we still need to let people know they're running the latest version of Firefox. We need short lines of copy for the following:

1. Something like "You are running the latest version of Firefox" (can that be shortened somehow?

2. In case you downgraded, or just installed a older version of Fx, it should say something like "You are running a outdated version of Firefox, upgrade to the latest version here"

Comment 1

[Matej Novak [:matej]]

(In reply to comment #0)
> We'd like to remove the version number from the What's New page.
> http://www.mozilla.com/en-US/firefox/5.0/whatsnew/ but we still need to let
> people know they're running the latest version of Firefox. We need short
> lines of copy for the following:
> 
> 1. Something like "You are running the latest version of Firefox" (can that
> be shortened somehow?

Hooray! Your Firefox is up to date. (<-- with or without the hooray)

You're on the latest version of Firefox.

> 2. In case you downgraded, or just installed a older version of Fx, it
> should say something like "You are running a outdated version of Firefox,
> upgrade to the latest version here"

Your Firefox is out of date. Upgrade to the latest version.

Stay up to date. Upgrade your Firefox to the latest version.

Comment 2

[Matej Novak [:matej]]

Hey Laura. Just wondering if you've had a chance to look at these. Thanks.

Comment 3

[Laura Forrest]

(In reply to comment #1)
> (In reply to comment #0)
> > We'd like to remove the version number from the What's New page.
> > http://www.mozilla.com/en-US/firefox/5.0/whatsnew/ but we still need to let
> > people know they're running the latest version of Firefox. We need short
> > lines of copy for the following:
> > 
> > 1. Something like "You are running the latest version of Firefox" (can that
> > be shortened somehow?
> 
> Hooray! Your Firefox is up to date. (<-- with or without the hooray)

I like this since it's shorter, but without the Hooray. 

> You're on the latest version of Firefox.
> 
> > 2. In case you downgraded, or just installed a older version of Fx, it
> > should say something like "You are running a outdated version of Firefox,
> > upgrade to the latest version here"
> 
> Your Firefox is out of date. Upgrade to the latest version.

I like this one since it's short and straightforward.
 
> Stay up to date. Upgrade your Firefox to the latest version.

Thanks!

Comment 4

[My]

+1  
Your Firefox is up to date.
Your Firefox is out of date. Upgrade to the latest version.

Comment 5

[Tara (musingt)]

+1 from me too.

Comment 6

[Steven Garrity [:sgarrity]]

Sounds like we have a winner. Lforrest - can we close?

Comment 7

[Steven Garrity [:sgarrity]]

Attachment: screenshot of existing headlines

Reopening to get a bit of confirmation/clarification on the updated wording:

The current headlines are as follows:

If you're up to date:

H1: You are now running Firefox 5.0
P:  Can’t find your last tab session? _Get answers to the most common questions here._


If you are NOT up to date:

H1: You’re now running Firefox X.X
P:  For security reasons, we recommend downloading the _latest and greatest version_.


I wanted to confirm what I was replacing.

For the up-to-date case, I think it's clear. We replace "You are now running Firefox 5.0" with "Your Firefox is up to date." and leave the paragraph about tab sessions in place.

For the out-of-date case, I wasn't sure. Should the new headline ("Your Firefox is out of date. Upgrade to the latest version.") replace both the exisit heading and paragraph? Should it be all one line as a single headline (linking the "Upgrade..." part)? Should the first sentence be the headline, and the second a smaller linked paragraph (this seemed the most logical, but looked a bit odd in practice - perhaps due to the entirely linked second sentence).

Thanks.

Comment 8

[Matej Novak [:matej]]

This would be my reco:

If you're up to date (as you suggest in comment 7):

H1: Your Firefox is up to date.
P:  Can’t find your last tab session? _Get answers to the most common questions here._

If you are NOT up to date:

H1: Your Firefox is out of date.
P:  For security reasons, we recommend upgrading to the _latest and greatest version_.