676050 - [Rapid Release] Mobile: Copy to Promote Firefox Aurora (lightbox promo in product)

Status: RESOLVED FIXED

(Marketing :: Copy, task)

Description

[Grace Jimenez :grace]

hi matej, 

We will be promoting Firefox Aurora for Mobile to current Firefox Beta for Mobile users. 

This promo will be  built  in the product. Once the beta user updates to the latest build, the first time the browser is opened, the lightbox will pop up and will act like a first run page (will only be seen once). 

The lightbox size is between 300px to 480px - so probably the less text the better. 

the goal is to promote aurora to beta users and get them to click this promo that will lead them to this page: http://www.mozilla.com/en-US/m/firefox/channel/

deadline is tbd: we are trying to get this in by the next merge (16th of aug) but will need the assets before hand since this has to be built in the product. 

do you think it would be possible to get something by end of this week?

thanks!

Comment 1

[Matej Novak [:matej]]

I did a few more descriptive ones, then a couple of shorter ones, but it's hard to make these really short and still get everything in there. I figured since it's already on the user's phone, it doesn't need to explicitly call out mobile or Android, so that helped a bit. Let me know if any of these work.

Help shape the future of Firefox. Get Aurora!

Get Firefox Aurora for the latest features before they hit Beta.

Get the latest pre-Beta features in Firefox Aurora.

Get in before Beta. Try Firefox Aurora.

Before Beta there's Aurora. Try it now.

Comment 2

[siana]

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