676221 - [Rapid Release] About:Home Snippet Copy to promote Firefox Aurora Mobile

Status: RESOLVED FIXED

(Marketing :: Copy, task)

Description

[Grace Jimenez :grace]

Hi matej, 

We are now aggressively promoting Firefox Aurora on mobile. 
One of the promotions we want to do is snippets in the about:home page to promote Firefox Aurora on mobile to current Firefox Aurora desktop users and Firefox Beta desktop users.

can we have one or two choices of each.

*To promote to Firefox Aurora desktop users, I assume we can re-visit or re-use some of the taglines for Firefox Aurora desktop and add a mobile twist?

example:
Firefox Aurora is also now available on your Android phone! Help us test the latest features now. 

Help us shape the future of firefox on mobile! Get the latest Firefox Aurora on Android! 

Need help in refining.

* To promote to Firefox Beta desktop users, I guess this a little bit more tricky since we haven't really advertise Firefox Aurora. we can have  more general aurora promotions here mentioning both desktop and android and direct them to the  channel page. 

Help us test features even before they get to beta! Learn more about Firefox Aurora in desktop and Anroid.?

would it be possible to review a few options at least for the first set (promote aurora to aurora users in desktop) in the next day or two?

thanks!

Comment 1

[Matej Novak [:matej]]

Bam!


Mobile:

Firefox Aurora is now available for Android! Help test the latest features.

Help shape the future of Firefox for mobile. Get Aurora on your Android! 

Get Firefox Aurora for Android and test the latest features before they get to beta.


Desktop:

Help test features before they go to beta. Get Firefox Aurora for desktop and Android.

Help shape the future of Firefox. Get Aurora on your desktop and Android.

Experience the latest features on desktop and Android. Download Firefox Aurora.

Comment 2

[Grace Jimenez :grace]

thanks again for these matej! closing bug.