Closed Bug 678033 Opened 14 years ago Closed 13 years ago

[2011 Fall Acquisition campaign] Design for display banner ads

Categories

(Marketing :: Design, task)

task
Not set
normal

Tracking

(Not tracked)

RESOLVED FIXED

People

(Reporter: chelsea, Assigned: ltom)

References

Details

Placeholder bug as I am waiting on final ad specs and ad run dates. Ads will run on 20+ UK student union websites. Tentative due date, Sept 7 CTA will be to download the Back to school BYOB build, but needs to include messaging like "brought to you by the only not-for-profit browser. Will update as I get more information.
cc-ing Lee, assigning to Ty.
Assignee: tshahian → tyronflanagan
Re-assigning back to Lee. Thought it would be faster this way since he has all the assets and bits. Thanks Lee.
Assignee: tyronflanagan → ltom
ping. status? direction? timing?
Hey all, I'm going to update all the bugs with this, but we'll need to deliver these ads to BAM for the end of the week after the all-hands. Do you want to have a call about this tomorrow or Friday to get this moving?
cc-ing Rhonda here as well. Hoping she can take this on. Chelsea, same questions as the previous bug: * Please specify number of ads. * Specs / sizes, etc. * Content direction: copy / graphics * Lee will post the files and can also help guide design.
Hi Rhonda, Specs for the banner ads are below: Web banners 468px wide x 60px high-Animated GIF file
Hi Guys-- Since this is an animated gif, there is an opportunity for a bit of a storyboard as far as the copy goes for this banner (in otherwords, since it moves, you could have a couple of lines of text and not just one) On our talk last week we had spoke about you delivering copy to me for this banner and for the Plasma Screen ads--so consider this when creating copy for this banner. I also have the deadline for the Plasma Screen ads as Sept 19th (is this correct?) I had a tentative date for Sept 7 for the Plasma Screen ads but wonder if this is a correct date? Can someone confirm deadlines for both the banner and the Plasma Screen ads, and, can someone confirm that I will be recieving copy that you would like for each? Thanks! --rhonda
Chelsea can you please update the bug with the desired copy direction and help answer the questions around deadlines? Thanks.
Hey Rhonda, Copy for the display ads are here: https://bugzilla.mozilla.org/show_bug.cgi?id=678034 Sorry I hadn't realized that you weren't copied on this bug. Matej had the copy done on Friday. In terms of final dealines for both, Sept 19 is great. Sorry for any confusion. Cheers, C
Perfect Chelsea Thanks! --rhonda
Hello-- I have made three sets of each version of the animated gif banners (the two versions based on the different copy in each), so there are six banner proofs in all. Ideally we would choose one banner from each version: http://www.intothefuzz.com/rhonda/Aquisition_banner_ads/ As you will see, I had to do quite a bit of copy editing in order to fit the copy comfortably in each banner. I am not suggesting copy here necessarily, but the length of copy that are in each frame should probably serve for the next round of copy edits. Take a look and let me know what you think. In order to proof the animation you will need to drag these into an open browser. Thanks! --rhonda
Thanks Rhonda! Matej, can you review the copy edits in comment #12 and offer any further suggestions as needed?
Thanks Rhonda. I didn't realize these were so small, so sorry for all the words. The headlines are fine as is, but I have some small tweaks to the copy. BYOB VERSION: Get a custom version of Firefox loaded with productivity add-ons BUNDLE VERSION: Get a boost with a custom Back to School bundle for Firefox As for version, I like the ones with the "Download it now" button instead of the copy CTA — I think it's clearer that we want people to click — but I would put the owl image in the BYOB version and the add-on icons in the BUNDLE version so there's a visual differentiation between the two. Also, should these have a Firefox logo in them somewhere?
Hey Matej-- I put the revised copy in both versions and added the logo to the button in both versions here: http://www.intothefuzz.com/rhonda/Aquisition_banner_ads/ fall_acquisition_468x60_bundle.gif http://www.intothefuzz.com/rhonda/Aquisition_banner_ads/ fall_acquisition_468x60_BYOB.gif Take a look and let me know what you think. :) --rhonda
Looks amazing to me. Thanks, Rhonda! What does everyone else think?
I think they look great! Thank you Rhonda!
Hey Rhonda, Was just checking with Jane on this. One hiccup we've noted is that there are no Firefox logos on these. There's not a lot of space I know, but without the logo or wordmark, it's hard to see it as an official Firefox ad. Does that make sense? Let me know if you have questions about this and thanks!
Hey Chelsea-- Actually both of the ads have the FF logo on the final frame in the animation next to the button. Did you mean you want the logo constant in every frame? --rhonda
Oh, yes. There it is. It's lovely. I am going to blame my chache for not seeing that. ;) Sorry Rhonda. At least it's a problem you've already solved. We're good to go with this then. Thank you!
Perfect, thanks! :)--rhonda
Status: NEW → RESOLVED
Closed: 13 years ago
Resolution: --- → FIXED
Hey Rhonda, Sorry for this. BAM needs yet another size. Can you do a banner at 306 x 55? Thanks so much Chelsea
Status: RESOLVED → REOPENED
Resolution: FIXED → ---
Hey Chelsea-- The smaller banners are here for pickup: http://www.intothefuzz.com/rhonda/Aquisition_banner_ads/fall_acquisition_306x55_bundle.gif and http://www.intothefuzz.com/rhonda/Aquisition_banner_ads/fall_acquisition_306x55_BYOB.gif Let me know if you need anything else for this. :) --rhonda
^5 Thank you
Status: REOPENED → RESOLVED
Closed: 13 years ago13 years ago
Resolution: --- → FIXED
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