Closed Bug 679293 Opened 13 years ago Closed 13 years ago

[Rapid Release Branding] Firefox Aurora branded swags

Categories

(Marketing :: Design, task)

Product:
Marketing
Component:
Design
Platform:
x86
macOS
Type:
task
Priority:
Not set
Severity:
normal

Tracking

(Not tracked)

Status:
RESOLVED FIXED

People

(Reporter: gjimenez, Assigned: tyronflanagan)

References

Details

Attachments

(9 files, 1 obsolete file)

FFx Aurora - Tshirt (Text)
1.46 MB, image/png
Details
FFx Aurora - Tshirt (Artwork)
1.50 MB, image/png
Details
FFx Aurora - Sticker 3"x3" (1)
98.63 KB, image/png
Details
FFx Aurora - Sticker 3"x3" (2)
117.56 KB, image/png
Details
FFx Aurora - Sticker 3"x3" (3)
111.81 KB, image/png
Details
FFx Aurora - Tshirt - Artwork Details
160.34 KB, image/png
Details
FFx Aurora - Tshirt (Artwork) - Final
161.71 KB, image/png
Details
FFx Aurora - Sticker - Artwork Details
58.49 KB, image/png
Details
FFx Aurora - Tshirt 2 - Artwork
214.85 KB, image/png
Details 
increase firefox aurora brand identity via developer events. 
- produce Firefox Aurora branded t-shirt and other appropriate swags.

more details to come.
hi tara. 

wanted to revisit this bug. 
do you think we can review some tshirt design by this week?
fine with getting tshirt with just Aurora logo as initial design depending how much time we have right now.

will also love to hear any ideas you have regarding other swags. 

thanks!
Hey Grace!  So, we definitely can't have a unique t-shirt design whipped up in one week :)  Need more heads up for that.  but we an certainly do a basic Aurora t-shirt with the existing logo etc.  Do you have a sense of what you'd want it to say? 

Other thoughts we bounced around:
* Stickers - easy
* Aurora plush ball / pillow (always a crowd pleaser! or maybe it's just me)
* Something that glows int he dark? 
* Aurora branded computer gear (not sure what this would be) has to be somethign cool and not just your typical logo printed on random junk swag.
* Aurora desktop background?
For starters, I think an Aurora logo t-shirt and an Aurora logo sticker in the same style of the existing Firefox materials would be good. Would that work for this immediate request?
Just to be clear, that's all I was committing to for this immediate request :)  the rest were just random ideas.  I can have one of our designers mock up the t-shirt this week.
Assignee: tshahian → tyronflanagan
Hey all,

Here is the tshirt mockup: 
http://cl.ly/3w0D1c2j1x240E36162e
I like it.  Almost looks like I'm looking at the window of a spaceship and seeing the Aurora planet.  Which reminds me, it should say Aurora somewhere on this :)   the back?   Otherwise, I like it!
I'm slightly concerned that the black ring will be construed as being part of the logo itself.

Re: the Aurora name, the back should read Firefox Aurora with the appropriate URL (can be a redirect, like mozilla.org/aurora) on there. Grace, what works best for you?
the ring was added because the logo has transparency with the sun glow upper right and it would be difficult to replicate in a screen print.
(In reply to John Slater from comment #3)
> For starters, I think an Aurora logo t-shirt and an Aurora logo sticker in
> the same style of the existing Firefox materials would be good. Would that
> work for this immediate request?

tshirt and stickers would be great!
(In reply to Sean Martell from comment #8)
> the ring was added because the logo has transparency with the sun glow upper
> right and it would be difficult to replicate in a screen print.

can we do it in a black t-shirt then? or a darker purple or blue (like the dark blue firefox/mozilla shirt we have)?
we can, sure, but you still need an artwork outer edge on the logo to nest the glow as it is a gradient with transparency. the artwork area should be opaque for print.
(In reply to Sean Martell from comment #11)
> we can, sure, but you still need an artwork outer edge on the logo to nest
> the glow as it is a gradient with transparency. the artwork area should be
> opaque for print.

cool! thanks!
So, what's the next step here for Ty?
design for tshirt and stickers?
ty let me know if you have any additional questions for this particular request. do you have an estimate on when we can expect to review a design? thanks!
Did we come to a conclusion regarding the black outline on the logo? 
Also, did we figure out what the URL or tagline is going to be?  what's the copy on the ticker/t-shirt?
(In reply to Tara from comment #16)
> Did we come to a conclusion regarding the black outline on the logo? 
> Also, did we figure out what the URL or tagline is going to be?  what's the
> copy on the ticker/t-shirt?

Grace, what do you guys want on the back?
for the link i was thinking aurora.mozilla.org 

in terms of copy, im adding matej for recommendations or suggestions.
thinking along the lines of.. being a part of the future of firefox?
Some options. In all cases I'm assuming these will follow the wordmark, otherwise they should have Aurora or Firefox Aurora in front of them.


The future of Firefox today.

Help shape the future of Firefox.

Help shape the future.

Experimental. Unstable. Awesome.

Experimental. Innovative. Awesome.

The latest features first.

New features first.

The dawn of a new Firefox.

Firefox rising.

Firefox rises.
(In reply to Matej Novak [:matej] from comment #19)
> Some options. In all cases I'm assuming these will follow the wordmark,
> otherwise they should have Aurora or Firefox Aurora in front of them.
> 
> 
> The future of Firefox today.
> 
> Help shape the future of Firefox.
> 
> Help shape the future.
> 
> Experimental. Unstable. Awesome.
> 
> Experimental. Innovative. Awesome.
> 
> The latest features first.
> 
> New features first.
> 
> The dawn of a new Firefox.
> 
> Firefox rising.
> 
> Firefox rises.

thanks matej! 
really like the 
Experimental. Cutting-Edge. Awesome 

Ty, would really love to have the stuff ready and printed by mozcamp.
do you think we can review some initial designs soon? Ideally, it would be great if we can finalize the design by next week so we have a week or two for printing.

jaclyn and i have been brainstorming a few ideas:
option 1: Experimental. Cutting-Edge. Awesome (front)
logo (back)

options 2: logo at the back - copy: Shape the future of firefox 


have fun and play with it a few options. i think it would be great if we can find have something a bit more fun and bolder :) 

let me know if you have any questions.

thanks!
hi ty, 

just checkin in. 
let me know if you have any questions. 
trying to get some of the items ready for mozcamps. 

thanks!

    
    

    
  


  

    
    

    
  
hi ty! 

thanks for this.
i really like the first design. 
Im just trying to see if there was a way to make the aurora logo slightly bigger?

grace

    
    

    
  
I'm a +1 on the second design. 

We use basic Meta for many of our shirt designs and I love how the second design breaks from that. Using meta simply on the back for the wordmark is perfect.

Great job!

    
    

    
  
Also, I think the Aurora logo is good at the size it is, but the artwork on the front could be brought down by and inch or so.

    
    

    
  
I like the 2nd design too. The first one feels a little plain to me.

Nice work!

    
    

    
  
let's go with the 2nd design. 
can we add the link to aurora? 
ive requested for the aurora.mozilla.org to redirect to the firefox/aurora page. 
can we use aurora.mmozilla.org for the shirt?

thanks!

    
    

    
  
will add the URL on the right sleeve of the tshirt.

    
    

    
  


  
These sticker PNGs are not an indication of the final size. Theyre 3" x 3" which is the same as what we have done for previous sticker designs.

    
    

    
  


  

    
    

    
  


  

    
    

    
  

      
      
      
      

        Attached image
          
        FFx Aurora - Tshirt - Artwork Details (obsolete)
        — 
      

    


  

    
    

    
  


  
Added the artwork for the back of the tshirt

        Attachment #567473 -
        Attachment is obsolete: true

    
    

    
  
hi ty! 

these looks amazing!
can we update the link to mozilla.org/firefox/aurora

for the stickers. i like sticker design #2.

Thanks!

    
    

    
  
(In reply to Grace Jimenez :grace from comment #35)

> can we update the link to mozilla.org/firefox/aurora

Just out of curiosity, why would we want to do that? Seems like a lot to ask people to type, not to mention it looking unwieldy, especially when aurora.mozilla.org goes to the same place.

If there's some reason we don't want Aurora at the beginning of the URL, could we use mozilla.org/aurora instead?

    
    

    
  
It was my request, b/c aurora.mozilla.org isn't consistent with the strategy outlined at http://www.mozilla.org/en-US/firefox/brand/website/domain-strategy/. Also, I'd really like Firefox to be in there somewhere.

What about mozilla.org/firefoxaurora? Or firefoxaurora.org? We'd have to buy that last domain and set up redirects for either, but that should be pretty simple. (note: I vote for the former)

    
    

    
  
i like mozilla.org/firefoxaurora
- it has mozilla and it's brand consistent with firefox aurora rather just aurora.

i can request the redirect set up. do we need to buy that domain (mozilla.org/firefoxaurora)?



(In reply to John Slater from comment #37)
> It was my request, b/c aurora.mozilla.org isn't consistent with the strategy
> outlined at
> http://www.mozilla.org/en-US/firefox/brand/website/domain-strategy/. Also,
> I'd really like Firefox to be in there somewhere.
> 
> What about mozilla.org/firefoxaurora? Or firefoxaurora.org? We'd have to buy
> that last domain and set up redirects for either, but that should be pretty
> simple. (note: I vote for the former)

    
    

    
  
I was talking to John about eventually having a longer discussion about how, when and where we use URLs, but in this case I definitely think mozilla.org/firefoxaurora is more inviting.

    
    

    
  
(In reply to Matej Novak [:matej] from comment #39)
> I was talking to John about eventually having a longer discussion about how,
> when and where we use URLs, but in this case I definitely think
> mozilla.org/firefoxaurora is more inviting.

personally i like aurora.mozilla.org as well just because this resonates to our community using nightly. however, with that being said, there's only 88K adu in nightly. which is pretty small. we want to grow firefox aurora and reach potentially up to 250K this quarter and most of these users are probably not super familiar or attached to the nightly.mozilla.org link, so i think this is an opportunity for us to make them familiar with whatever URL format we decide is the best. plus.. i also would like to make sure we follow the goal of the new brand URL structure mozilla.org/subdomain.

i am opening a bug to get mozilla.org/firefoxaurora redirected to the aurora page. if you have any additional ideas definitely feel free to add other options there as well.

ty, let's go with mozilla.org/firefoxaurora for now. 

thanks everyone!

    
    

    
  
hi ty, 

when get a chance, can you please send over the final file for the tshirt?
will need to start the order as we need this by moz camp berlin.

thanks!

    
    

    
  
Very cool! It would be awesome if we could have glow in the dark effects for the stickers

    
    

    
  
(In reply to Ty Flanagan from comment #42)
> Created attachment 569076 [details]
> FFx Aurora - Tshirt (Artwork) - Final
> 
> EPS file can be grabbed from here:
> http://mozilla.tyflanagan.com/artwork/Nightly_Aurora/FFx_Aurora_tshirt_art.
> eps.zip

thanks ty!

    
    

    
  
hi ty, 

i was reviewing the design with Patrick earlier. 

would it be possible to have another option for the t-shirt design?

we are thinking maybe just the Firefox Aurora logo in front of the t-shirt (similar to the sticker) leave the sleeves the way they are and maybe keep the back blank?

we want to have the option to have a more simplistic design for the puropose of this project, having just the firefox aurora logo would create a stronger brand awareness and affiliation.

when do you think you can have the alternate option?
thanks!

    
    

    
  
I think the earlier design is really striking...will we still print that one?

    
    

    
  
Agreed with comment 47, would be a shame if we're not going to use the design Ty did.  

Grace, could you please clarify?  If it's a matter of having two options (stylize and simple) that's fine, but if you've changed direction to just a simple shirt... then that's different.

    
    

    
  
Just to echo the above, I'd also really hate to lose Ty's design. Would be a shame to go a generic route when we have something so good.

    
    

    
  
+1 to keeping Ty's design for this. We can come up with alternates at a later date.

Eventually I'd like to see more "logo-only" tshirts made with several of our logos, but I think that could be part of a bigger project where we make a full set similar to the Whistler 2010 character multiple color set.

    
    

    
  
Grace, sounds good to you?  I also think that a more stylized design makes the shirt feel special vs a generic "slap the logo on a shirt" type of swag.

    
    

    
  
hi all, 

i definitely think that the current design has a more  "cool" factor than the generic logo. 

However, for the purpose and scope of this project, i feel that the firefox aurora generic design route will optimize our goal of brand awareness.

I was planning of getting both of the design printed for other upcoming events. 

adding patrick to the thread for his additional feedback.

    
    

    
  
hi all, 

just fyi. 
in order for the shirts to be printed and get to Berlin for mozcamp, we need to get the design for the tshirt to the printer by noon PDT tomorrow. 

would really love to get the generic firefox aurora logo design in as well, in addition to the original design. 

i really think the firefox aurora logo design would be the most optmize option for this purpose 

thanks again.

    
    

    
  
re: stickers

tara, where did we order the stickers and buttons from fx4?

thanks!

    
    

    
  
Hey guys. I spoke with Grace and it seems best to do two shirts...the text-based one Ty has already done and a more straightforward logo one. 

The logo one can be on the current color, or another like dark grey or black. It can follow the basic sizing and style of our standard Firefox logo shirt. I'd like to avoid the heavy black ring around the logo from comment #5, though.

    
    

    
  
We'll have to edit the logo perhaps as the black ring was added to take into account the transparency with the glow + sunrise on the planet.

Should we create another version of the logo for swag or do we have a vendor who can print with transparency?

    
    

    
  
Let's definitely not change the logo for the sake of this shirt. Couldn't we just use a black shirt?

    
    

    
  
contacted the vendor. they said they can print with transparency although, they still suggest the black ring around the logo.

if we are using the same art work as seen at the back of the current shirt, I can also just let them know what size we want the logo (how much bigger) and won't need to send them brand new file.

if you can please confirm, as the vendor would really like to start the process today and get us a proof as soon as possible.


thanks!

    
    

    
  
thanks ty!

    
  
Status: NEW → RESOLVED
Closed: 13 years ago
Resolution: --- → FIXED

    
    

    
  
FYI, that aurora URL is a 404.

    
  
Blocks: 704936

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