Closed Bug 681149 Opened 13 years ago Closed 13 years ago

[State of Mozilla] Press graphic for the state of mozilla annual report

Categories

(Marketing :: Design, task)

Product:
Marketing
Component:
Design
Platform:
x86
macOS
Type:
task
Priority:
Not set
Severity:
normal

Tracking

(Not tracked)

Status:
RESOLVED FIXED

People

(Reporter: sprior, Assigned: tshahian)

References

Details

Attachments

(4 files)

Press Graphic Sketch
771.07 KB, image/jpeg
Details
Press Graphic Sketch 2
1.22 MB, image/jpeg
Details
ROUGH direction test 1 - high level
1.07 MB, image/jpeg
Details
ROUGH direction test 2 - data oriented
1.15 MB, image/jpeg
Details 
Hi there - we are currently pulling together brainstorm ideas for the State of Mozilla annual report press graphic. This should not have a ton of words or content but will be meant to show Mozilla in a new era and highlight our growth over the past few years. 

We are aiming to have the report complete and out by the last week in September but will need time for website implementation and QA. 

The graphic is meant to be an visual way to showcase growth and supplement Mitchell's text. 

We are currently thinking of having different planets represent different products in the Mozilla universe and have rings around each planet, like Saturn be different stats like lines of code, number of people working on it, etc. We will source all of this information. Will upload some initial drawings tomorrow but wanted to get this on the radar so I can start talking to and working with the right folks :) 

Thanks!
Shannon
Also - if the graphic is text heavy we will need localized versions.
Attached image Press Graphic Sketch — 

    
    

    
  

      
      
      
      

        Attached image
          
        Press Graphic Sketch 2
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I just uploaded two *very, very, very* rough ideas on what a possible press graphic on the State of Mozilla could possibly look like. 

The overall goal of the graphic is to showcase Mozilla growth/new era/new horizons in a visually compelling way, in addition to text. We also want this to have enough information that press want to take it and use it with their stories. 

I would love to have a brainstorm with creative folks to talk about what could work, couldn't work or any other ideas your team may have before sending to Mitchell for approval.

    
    

    
  
Thanks Shannon. 
Lets chat more about this tomorrow.  I've got a few infographic artists who could jump on this.

Some initial questions / thoughts:

* Sketches help a lot, thank you.
* Text heavy or not really depends on you, as you will be driving the content here.  But I agree that limited text is best.
* Are you looking for two separate graphics then? one for each sketch?
* When will you have the content ready? number of planets, names, stats per planet, etc.  
* Factoring in everything, what would be the design hand-off deadline?
* What would you say is the intended display size? Trying to gauge specs and so forth.

    
    

    
  
Hi Tara - 
One graphic - not two. Just not sure which one represents a better visual representation of the message that we are trying to convey - that Mozilla is growing. 

Thinking the planets or another idea might be better. (The horizon could paint the "sun is setting on Mozilla" picture)

We can have the content sourced tomorrow and latest EOD Thursday. 

Let me connect with Chrissie to find out when she needs the graphic for implementation by Webdev so not sure on that front.

    
    

    
  
Okay thanks.  I think dropping in a graphic is relatively easy... but if there are special specs required, I'd need to know that.

Also, if you're planning on using this graphic for other things: powerpoint presos, displayed on larger screens, or printed... I need to know that too.

    
    

    
  
(In reply to Tara from comment #7)
> Okay thanks.  I think dropping in a graphic is relatively easy... but if
> there are special specs required, I'd need to know that.
> 
> Also, if you're planning on using this graphic for other things: powerpoint
> presos, displayed on larger screens, or printed... I need to know that too.

What would be helpful is identifying how this graphic will be viewed:
*small size on a web page
*full-sized on a new page
*mobile-friendly?

    
    

    
  
Thanks Chrissie, yes.. I know it'll be sized "small or big" depending on the placement, but I'm looking for actual specs for where it's going to be embedded on the website, so we can optimize for that (or wherever it's intended to live).

Mobile friendly is a good point, but likely to be tricky given how big this graphic will be.  I'll be sure to bring that up.

    
    

    
  
Shannon, here are my personal thoughts on the sunset vs. universe graphics:

* Agree that the sun version might have some negative implications.  Though It did suggest "a new day" as well which I think is the theme of Mitchell's talk.  What I do like about it is that it feels like everything is part of the same unit and that we share the same "core".  Whereas the universe may start to feel rather cluttered and chaotic.  Though you can also say that we're all part of the same "universe"...it's just in how you interpret it and whether you want to focus on the "new day" vs. "growth" message. 

* Would we all be rotating around a particular planet? or hovering in space somewhat independent of each other? more orderly or chaotic?  I like how Lee had used the dotted lines to connect a path between the planets in our infographic... showing a way to connect them somehow would be nice.  But with *so* many planets, it can start to feel a little unruly. 

* Another part of the Universe graphic I like is that it implies that each planet can operate independently of the larger collective, and within each planet, there's a whole world of activity/community, etc.  

* Planets can generally be dry lonely masses... I think we'd need to employ some imagination here and not copy actual planets, but show ones that look like they have more life to them.

-----

I vote Universe.

-----

Does Mitchell have a preference here?  She used to really like referencing a Mozilla "Tree".  Has she given up on that metaphor? What else had you guys discussed?

    
    

    
  
One question: I like the options presented, but do we also have the option of trying something else? I ask b/c I know a lot illustrators who work on projects like this would prefer to take the raw materials and then come up with their own metaphors.

If you guys have worked this out with Mitchell already it's probably best to stick to safe territory, but if not it might be worth opening things up a bit to see what happens.

    
    

    
  
+1 to john - we wanted to run it past you guys first before getting sign off from Mitchell. 

I am up for either something new or planets :) 

Thanks!

    
    

    
  
Agreed.  

Can someone give me a sense of when this design should be handed off? And also, what the specs are for where it will be placed on the site? I'll be sure it's flexible so that Mitchell can use it in print and in presentations... but I need to be sure it's optimized for the right format, and where it's going to live.

    
    

    
  
I am really not sure when the graphic needs to be handed off - I think that has to do with when Webdev needs it for implementation. We want to launch the entire website end of September and Chrissie and I are working on pulling together recommendations and workback plan today so I should have a better idea of site. 

In terms of size - that may be another Chrissie question - we are going to want press to be able to take it and use it on their blogs/stories if that helps.

    
    

    
  
To add
I think for the design, the focus is on usage online. While we likely want the graphic to be displayed in full size on our site, other sites (blogs, news outlets) might opt to show a very small version of it that you have to click on to get the full view. Thus something that is visually compelling even if not all the details can be seen would be awesome.

For production, we will also want a print quality version in legal format (300dpi) that we can offer to print press.

    
    

    
  
Thanks Barbara, and others.  I'm speaking to someone shortly (today) and will share updates soon on next steps.

    
    

    
  
Hey guys

Gavin (our infographic illustrator) is going to take this and can start on August 31st.  We're looking to have it done by mid September (with some padding for potential delays) to get it ready for the launch of the State of Mozilla.

So, What I will need asap would be the content for this.  
The Planet scene helps to shed some light on the general scope and scale of "stuff" we want to represent, but I really need something more concrete to share with the designer. Shannon, I believe you said you'd have that by Thursday (today) at the latest, is that still the case?

Also, have you guys spoken to Mitchell at all about her desired design direction for the graphic? (tree, vs. universe, vs. something else)

Please let me know.  
I'm going to work on getting the bits together for an SOW/Contract, and want to make sure we have everything ready to go for him to jump on this as soon as he becomes available.

    
    

    
  
Here is his portfolio: http://www.gavinpotenza.com/

Here are references for infographic design inspiration: http://www.flickr.com/photos/29142435@N08/sets/72157625899061724/

    
    

    
  
Hi all - Shappy and I just talked to Mitchell about the press graphic. One thing that she said yesterday's during the town hall that resonated is a visual of the Internet splat as Mozilla. We discussed this a bit with her and she really liked the idea of creating an Internet-splat graphic type of visual for the annual report. This shows how everything at Mozilla is a two way connection and intertwined. One possibility would be to have each product a separate "glow" spot on the map and products that are more established (like Firefox) would be larger glows.

Mitchell also liked the idea of a splat map showing Mozilla's global nature highlighting where each community is and how they are all interconnected and part of the Mozilla universe. 

Here are some inspirations: 
http://www.seopher.com/articles/the_internet_is_just_like_the_universe
http://en.wikipedia.org/wiki/File:Internet_map_1024.jpg

    
    

    
  
Thanks Shannon, That's helpful.  Though I don't *love* the "splat" direction personally.  Hopefully we can keep the concept open for discussion.

So, in terms of the actual content though, the data we want to show, when do you think we can have that ready to review? Even if it's not 100% final, having a list of the different "entities" and related stats under each would help us wrap our heads around this ... as we figure out the right design theme.

    
    

    
  
Chiming in here with a couple of thoughts:

1. re: the "splat" style referred to in comment #19, that doesn't seem to match well with the style of the illustrator referenced in comment #18. Also, my personal take on it is that it seems messy and not all that visually compelling. Are you guys comfortable using emphasizing the two-way connections and intertwined nature of Mozilla that goes in a different visual direction? How important is it to PR to do this in splat style, in other words? I don't want to rule things out without discussion, but I would like to make sure our expectations are all aligned before we get started.

2. Big +1 for the note in comment #20 about having the content ready soon...that's critical to getting this done on schedule.

    
    

    
  
Hi guys - we can  get the content as soon as we know what we want to show (I understand that is a bit of a work around) For example if we are doing the splat-like diagram I think we would only have about one to two words for projects (which I can pull in 15 mins). but if we are doing something more in-depth where we can include content, data, facts figures etc. than we can absolutely pull those numbers and can put in placeholders until we have actual data. 


Mitchell likes the splat because it is a reflection of what the Internet looks like and visually shows the distributed nature of the Internet and how each point is individual yet interconnected. In the town hall meeting Mitchell said it would be great if Mozilla as an organization could look much more like a chaord - decentralized, distributed, global, yet interconnected and if we could work more in that nature. 

Does this help? Happy to talk through ideas as well...

    
    

    
  
Thanks Shannon

I guess from my perspective, I need a better idea of what the theme is.  Initially it was more about "mozilla is growing" which can really be visualized in a number of ways.  I agree that the Splat concept isn't quite what I was envisioning here, nor do I find it all that compelling.  I also think we should go beyond just showing splats with product names on it.  I thought the intention was to also have some key stats around each of these entities.  

I guess I think that we need to figure out what the theme is, what is the main message? and then we can roll in the related data and come up with an appropriate visual direction.  

Is the main message:
* Mozilla is rapidly growing (like the universe sketch)
* Showing the web and what the internet looks like / connections etc? 

I see those as different things.

    
    

    
  
To recap:

* We're going to do an "artistic" interpretation of a splat like graphic, conveying the notion that Mozilla is more than just Firefox, stepping back to show the broader Mozilla "universe" and all the various products/services/and projects it entails.  This isn't meant to be literally a "universe" metaphor with planets and so forth, nor is it literally a splat as referenced in Shannon's note above, a tree, or anything else...  but more abstractly showing the various elements, their relative scope and scale displayed through size/color and how they're independent yet also interconnected and part of the same broader unit.  We'll have the illustrator provide a few different concepts around how this can be presented. 


Shannon To Do: 
* Please update this bug no later than tomorrow with the list of products/services/projects that we want represented.  And also place them in buckets with relative weights attached so we have something to go off of.

THANKS

    
    

    
  
Also, please give me an idea of what you want this graphic to be called.  We can get Matej's help on this, but some general title I think would be helpful.

    
    

    
  
okay here are my thoughts on the projects: 
MOZILLA PROJECTS

Tier 1:
Firefox for Windows, Mac, Linux and Android

Tier 2:
Hackasaurus
Sync
Universal Subtitles
Popcorn JS
Apps
Knight-Mozilla partnership
Do Not Track

Tier 3:
Boot to Gecko
Browser ID
Pancake?
WebFWD 



Melissa? Any others?

    
    

    
  
Thunderbird?

    
    

    
  
I might also suggest breaking out Firefox Beta, Aurora & Nightly into separate planets.

    
    

    
  
Agree with Slater.

How about Add-ons?

    
    

    
  
Yes, let's put add ons in "Tier 1" 
Tbird in "tier 2"

    
    

    
  
Hey Shannon. I had a thought about this. Given the nature of this project, it seems like we'd really be making a mistake if we didn't get input from a broader pool of Mozillians on this. Do you have an easy way of reaching out wider to ask for input? #1 you'd probably get some good responses we haven't thought of and #2 it would make the whole thing feel more inclusive.

    
    

    
  
Hey John - What do you mean by a wider pool of Mozillians? MoCo-only folks or Moz Community? Perhaps a call for ideas at tomorrow's community marketing call might be helpful if its the latter?

    
    

    
  
Ideally both. The trick would be to do it without inspiring too much bikeshedding, so I don't think you'd even need to give all the details of why you need it or what the concept is. The forum could be good for Moco (although that can get pretty bikesheddy), maybe a blog post or something for the latter?

I don't have strong opinions on the tactics, but it occurred to me recently that this is the type of project that really would benefit from that sort of broader input.

    
    

    
  
My only request is that we get the content ASAP, please.  time is tight and i'd like to have nearly everything ready to go for Gavin when he starts, September 1st.  or shortly after so that we don't lose time or need to backtrack to accomodate new data.

Thanks so much.

    
    

    
  
Hey John - Totally recognize the need to be more inclusive here. We asked the community to send in photos which we are going to include within the report. 

I am happy to open this up to MoCo on the forums however, I agree with Tara's point that in the interest of time we need to get this done ASAP.

    
    

    
  
Thanks Shannon

I guess what I meant to say was that i agree with John in that we shoudl make sure we've captured all the right projects, products and services.  But at the same time, I want to make sure we get content firmed up asap so as to not delay the creative here.  Regardless of how it's done, i just want to make sure we've captured everything.  Has the list been reviewed by key stakeholdesr?  Has Melissa approved?  Mitchell? etc?

    
    

    
  
Hi all,
Just summarizing next steps so we can keep moving. 

Shannon - please post to the forums and mention that we're working to compile a comprehensive list of projects within the Mozilla universe (we're missing things like SeaMonkey right now so that's the type of stuff you'll get with broader input).  Share the list you have and ask for additions.

Tara - to your point, Mitchell is traveling at this time and asked that we push forward while she was gone.  She was explicit in not wanting us to wait for her to return to move on the graphic.

Hope this helps.  

thanks,
Melissa

    
    

    
  
Thanks Shannon.  Looking forward to seeing what comes from that!
I'll keep an eye on it, but will look to you to post a recap / update of the content list by end of week so I can relay that to Gavin.

    
    

    
  
Will do - I also asked in my forum post that we need ideas by tomorrow ;)

    
    

    
  
PERFECT plan :)

    
    

    
  
Thanks Shannon!

    
    

    
  
Okay! Polled Mozillians 

Can we please add: 

SUMO 
Bugzilla 
Jetpack 
Mozilla Developer Network 

I think these all fall under the "tier 2" since they are more established projects.

    
    

    
  
Thanks Shannon.  The designer I had "engaged" for this had to drop out, sadly.  I'm working on engaging with another one.  Slight delays... but doing my best.  Stay tuned.

    
    

    
  
Thanks, Tara. Is this going to change our timeline at all? 

Also, I think we will need to remove pancake from the list but I'll keep you posted.

    
    

    
  
Not sure how it impacts timing yet.  But as noted above, seems like it's a graphic that can be slipped in relatively quickly once the site is done.  

Either way, this'll delay us by a few days but I'm working on another designer and we should still be wrapped up before our deadline.  I'll know more tomorrow.

    
    

    
  
Hey Shannon (Melissa, PR et al) :)  Can you help provide more direction around how you want each product represented within the three tiers?  I mean, we have the 3 tiers, that's great... but within each tier, what are the relative sizes of each piece ?  This is where it gets tricky, but we almost need another set of tiering within each of these... so we know how big or small each "dot" will be.  Not sure if this makes sense, but Im happy to talk in person tomorrow.  It's just a question that will come up pretty quickly, so something to think about.

    
    

    
  
Ok guys.  I know we're meeting later today, but here's an update with my questions:

* See attached *ROUGH* tests that our designer did to see which direction we want to go in, and if he's thinking of this in the right way.  I'd love to go in the more data oriented path, but I think what you're looking for here is the more high-level view.

* He's not suggesting this as literal creative direction, but I think it's in the right direction in that we're seeing the various "planets" and how they're independent (relative scope and scale) and loosely tied into the same broader universe.  Agree?

* Connections:  Are we showing that everything is loosely (somewhat chaotically) connected? like through dotted lines, etc?  Is there any particular connections you want to show, or just randomize?

* Tiers and weight:  Each tier has it's own weight, that's understood. How about within each tier?  This relates to the questions in comment 47.


Discuss!

    
    

    
  


  

    
    

    
  


  

    
    

    
  
Hi tara - 

(In reply to Tara from comment #48) 
> * See attached *ROUGH* tests that our designer did to see which direction we
> want to go in, and if he's thinking of this in the right way.  I'd love to
> go in the more data oriented path, but I think what you're looking for here
> is the more high-level view.

I like the way the data driven rough idea looks as well. However, I am not sure what data we would pull to showcase. For example, Firefox market share is definitely *not* something we want to highlight. Not sure if  there is a better alternative. Also, for the very new projects like Boot to Gecko, not sure if there is even data here to show. 
> 
> * He's not suggesting this as literal creative direction, but I think it's
> in the right direction in that we're seeing the various "planets" and how
> they're independent (relative scope and scale) and loosely tied into the
> same broader universe.  Agree?

Sure - think it looks good. 
> 
> * Connections:  Are we showing that everything is loosely (somewhat
> chaotically) connected? like through dotted lines, etc?  Is there any
> particular connections you want to show, or just randomize?

No preference 
> 
> * Tiers and weight:  Each tier has it's own weight, that's understood. How
> about within each tier?  This relates to the questions in comment 47.

Again, no preference here. Whatever looks good I think is okay. 
> 
> 
> Discuss!

    
    

    
  
(In reply to Shannon Prior from comment #51)

> > 
> > * Tiers and weight:  Each tier has it's own weight, that's understood. How
> > about within each tier?  This relates to the questions in comment 47.
> 
> Again, no preference here. Whatever looks good I think is okay. 
> > 

Okay, but you don't think people will be sensitive to how their project is portrayed relative to the others? smaller vs. bigger?

    
    

    
  
Our awesome designer is going to come back with 4-5 concept sketches by Friday.  Along with references for mood and style.  Overall this'll be a relatively simple piece.  Graphic, bold, with that human/organic touch.  Playing with colors, shapes, and textures... and basically showing each entity with its name (no other data) and how they're connecting to each other as part of a broader piece (not universe).

Once he gives us his concepts, we'll pick a direction or two, and iterate.  Shouldn't e a problem to finish this in time.  

Stay tuned.

    
    

    
  
Awesome! Thanks, Tara. 

Excited!

    
    

    
  
Hey Tara,
Here are 3 ratios we could build the graphic around:

* Horizontal - 640 x 480 (horiz squarish)
http://cl.ly/400645370W29270J1U3i

* Horizontal but full span of the page - 640 x 360 (horiz rectangle)
http://cl.ly/1K2h291I0B1t3F2O292L

* Vertical - 340 x 450 (portrait orientation)
http://cl.ly/0t2K402N1S3Y3t1B3x2T


Attaching rough mockups of the graphic on the State of Mozilla Annual Report page. Keep in mind all content is FPO - this is just for reference of placement/size etc.

    
    

    
  
Hi tara - Did we get additional designs from the designer? Otherwise, I think we can consider this bug closed. 

Thanks!

    
  
Blocks: 687178

    
  
Summary: We would like a press graphic for the state of mozilla annual report → [State of Mozilla] Press graphic for the state of mozilla annual report

    
    

    
  
Hey guys, per our discussion last week and your recommendation: we've punted on the infographic for the state of mozilla.  closing this out.
Status: NEW → RESOLVED
Closed: 13 years ago
Resolution: --- → FIXED

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