683377 - [Q3LandingPageTest] IE specific landing page copy

Status: RESOLVED FIXED

(Marketing :: Copy, task)

Description

[Laura Forrest]

Attachment: Old landing page example

We'd like to create a custom version of our landing page for those users on IE. We want to get a bit provocative and bold with our messaging to these people - who - are mostly laggards coming to download Firefox for the very first time. 

In the past, we've used copy like this: "Using Internet Explorer is so 2006, You deserve a better browser..." (screenshot attached). That's the tone we want to go for, but with a more welcoming attitude, maybe something like: "We've been waiting for you to switch! We welcome you with open arms" (roughly). 

The graphic to accompany this is #2 in Bug 683196 "2.) a photo of the real people who make Firefox, ideally the iconic photo from the Summit" or whatever we end up with. 

Main goal - provide a more human welcome to these laggards. 

Do leverage the existing copy layout, meaning headline, then three product attributes. Keep the product attributes the same except for "even more awesomeness" - replace that by something that ties into the new graphic more, like, "build by community/a non-profit". 

Essentially we'll just need 2-3 new lines of copy here.

Comment 1

[Matej Novak [:matej]]

I got on a bit of a roll and came up with a few versions for this. Hopefully one of them fits what you're looking for. Please let me know if you'd like any revisions or more versions.


Still Using Internet Explorer?

ALT: Internet Explorer? Still? Really?

It's going to be OK. Take a deep breath and make the switch to Firefox. It has a new look, super speed and it's made by a non-profit. Get the best of the modern Web today.


It's Time to Quit Internet Explorer for Good

Then download, install and launch Firefox for the the best of the modern Web. It has a new look, super speed and it's made by a non-profit. Make the switch today!


We've Been Expecting You

Quit browsing in the past and get the best of the modern Web with Firefox. It has a new look, super speed and it's made by a non-profit. Switch today!


Ready to Leave the Dark Side?

Switch to Firefox and finally see the light. It has a new look, super speed and it's made by a non-profit. Get the best of the modern Web today.

Comment 2

[Laura Forrest]

Nice! I like a couple of different options. My two favorite headlines:

Still Using Internet Explorer?
It's Time to Quit Internet Explorer for Good

And bi-lines:

Quit browsing in the past and get the best of the modern Web with Firefox. It has a new look, super speed and it's made by a non-profit. Switch today!

Or

Then download, install and launch Firefox for the the best of the modern Web. It has a new look, super speed and it's made by a non-profit. Make the switch today!

We may be able to test both. Closing this for now - thanks!

Comment 3

[Laura Mesa [:lmesa] [:lvmesa]]

Hey Laura F--

Is this just a test?