Closed Bug 687442 Opened 13 years ago Closed 13 years ago

Brainstorm name of new content hub site

Categories

(Marketing :: Copy, task)

Product:
Marketing
Component:
Copy
Platform:
x86
macOS
Type:
task
Priority:
Not set
Severity:
normal

Tracking

(Not tracked)

Status:
RESOLVED WORKSFORME

People

(Reporter: ccollins, Assigned: matej)

Details

Hi Matej,
This is the "official" bug for the brainstorming we started at the all hands for naming the content hub. As we spoke about, the hub is user facing (so they might not know what "engagement" is) and we'll use the name on the blog posts, as well as the landing page that is being developed. Also, we'll want to stay away from "news" words, since PR will be developing a separate entry point for the press.

Here's what I wrote down from our tired brain meeting on Friday. :)

MoSquare
Clickables
MozPlace at 1 Mozilla Place
PointA 

Hoping we can work on it this week, is Thursday reasonable? I need to give the name to Ty so he can get started on the design. If not, let me know.
Just to clarify, do you want to work on it on Thursday, or is that when you need some names by?
I was hoping to have a name by Thursday, if that's doable?
I'll work towards that and let you know if I run into any snags. Thanks.
I've been finding this pretty challenging. Clickables is still my favorite. It's fun and descriptive at the same time (and works well as a page name and blog tag). But here's a list that includes the above options along with some new ones:

Clickables

MozPlace

One Mozilla Place

Point A

Launchpad

Springboard

The Scoop

The Track

The Current

The Stream

The Feed

Shareables

Browseables

Browse This

Click, Scroll

FireFeed

Refresh (or Re:fresh)
Hi Matej

Thanks for working on this. I appreciate the challenge! (it's why I needed your help!) :)

I like Clickables, too. But also +1 on Re:Fresh and One Mozilla Place. Let me share with Jane and we'll pick a winner!

Carmen
Hi Matej

It turns out that not only do I need a name for the content hub, I need a subhead. Ie: Gary's blog says "Gary Kovacs Blog" and underneath it says "CEO, cool dad, etc."

Do you have any thoughts on how we can communicate the blog in a subhead? Something like 

The Den
Your cozy hub for content that we've written just for you!

Or something of the sort:

Do I need to open a new bug - or can we work in this one? 

Timing - next week? Tuesday/Wednesday?

Carmen
I think this bug is fine. Any more direction as to what you'd like it to say would be great. Thanks.
Sure -

So I was hoping we could "describe" THE DEN without a literal description. Let users know this is where they can find content that will help them make the best of their Web experience. It's a content hub that we're creating for them. (Though, let's stay away from the word -curated-) Anything else you think is relevant and can fit in one pithy sentence. :)
Here are a few options for this. Let me know what you think:

The Den
Crawl in for your regular does of content to make browsing better for you.

The Den
A cozy corner of the Web filled with content just for you.

The Den
Get the inside track on the latest tips, tricks and other info for better browsing.
They're all good, but +1000 on the second one. :) (the cozy corner got me)
Closing this one out. :)
Status: NEW → RESOLVED
Closed: 13 years ago
Resolution: --- → WORKSFORME
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