698631 - [Video] Refresh Firefox for mobile promo video

Status: RESOLVED WONTFIX

(Marketing :: Video, task)

Description

[Jaclyn Fu]

Hi Rainer and Grace,

For the upcoming tablet release on Dec 20 and mozilla.org/mobile redesign (Bug 667554), we'd like to update the Firefox for Android video (http://www.youtube.com/watch?v=zCe_1DxBQDc&feature=channel_video_title) to reflect the inclusion of tablets.  The goal of this video is for promotional purposes on our properties, that will convey value props to a mainstream audience.

I really like the current video focuses on use cases and the phone point-of-view. Maybe we can do a similar Part 2 video, or a completely new story with a different creative direction. Open to suggestions!

Other inspiration: 
http://www.youtube.com/watch?v=GPfCZC4VHnE
http://www.youtube.com/watch?v=nYUVpjrzvXc&feature=related

I will attach the creative brief to this bug when ready. 

Rainer - with the other tablet UI video in progress, do you think we'll be able to have this video done by early Dec as well?

Comment 1

[Jaclyn Fu]

Hey Rainer - Apologies but I don't think we'll have enough time for this one. Let's think about it for Q1! 

Thanks again