704645 - [brand-Q4] update Firefox download page with stronger brand messaging

Status: VERIFIED FIXED

(www.mozilla.org :: General, defect)

Description

[John Slater]

Hi Steven. As part of our Q4 brand messaging project, we'd like to update the homepage with crisper messaging and a new look. We now have the design files ready to go. The link below should contain two files - one for the page background and the other for the content itself.

http://people.mozilla.com/~smartell/engagement/mozcom/home_nonfxusers_EC1.zip

Please let me know if you have any questions. In terms of timing, this is very high priority...we'd like to fast track this for a launch early next week if at all possible. Is that doable?

Thanks!

Comment 1

[John Slater]

Btw, this is separate from, but related to, bug 695473. Kristin or Laura, do you think we even need that other one? Given that it hasn't launched yet and this more or less supercedes it I'd say probably not. What do you think?

Comment 2

[Steven Garrity [:sgarrity]]

Working on these today.

I see on this page that the "Get Firefox for mobile!" link is done from this version of the page. Is that intentional?

Comment 3

[mcbmoz]

(In reply to Steven Garrity from comment #2)
> Working on these today.
> 
> I see on this page that the "Get Firefox for mobile!" link is done from this
> version of the page. Is that intentional?

Steven, I believe that mobile is only offered as a link in the following locales:

http://www.mozilla.org/ru/firefox/new
http://www.mozilla.org/es-ES/firefox/new
http://www.mozilla.org/it/firefox/new
http://www.mozilla.org/de/firefox/new
http://www.mozilla.org/pt-PT/firefox/new
http://www.mozilla.org/da/firefox/new
http://www.mozilla.org/pl/firefox/new
http://www.mozilla.org/nb-NO/firefox/new
http://www.mozilla.org/nl/firefox/new
http://www.mozilla.org/fi/firefox/new
http://www.mozilla.org/fr/firefox/new
http://www.mozilla.org/cs/firefox/new

Comment 4

[mcbmoz]

Updating to 4.8 release, defn a priority above other projects.

Comment 5

[mcbmoz]

Steven, fwiw some thoughts on implementation, since page load time is critical to conversion:

*4.5 meg is pretty big, so I grabbed current page load from http://www.webpagetest.org/result/111123_5E_29ATD/

*This might assist in compressing the photos http://www.websiteoptimization.com/speed/tweak/jpegmini/

Comment 6

[Kristin Baird]

To answer John's question in comment 1, I don't think we need to A/B test these. Lets use "Different By Design" as the headline.

Comment 7

[Steven Garrity [:sgarrity]]

This is setup in trunk. Do note that the weight of the page has increased a bit with these changes. We did all we could to optimize, but there's only so much that can be done with that patterned image background. On the other hand, we were able to clean up a few unnecessary HTTP requests.

Old: 224Kb (7 http requests)
New: 196Kb (10 requests)

Comment 8

[John Slater]

Thanks Steven. Really nice work keeping the page size from being too much bigger. Chrissie, thanks for your guidance here too.

So this will go live with the revised TY and FR pages on Tuesday then?

Comment 9

[Steven Garrity [:sgarrity]]

(In reply to John Slater from comment #8)
> Thanks Steven. Really nice work keeping the page size from being too much
> bigger. Chrissie, thanks for your guidance here too.
> 
> So this will go live with the revised TY and FR pages on Tuesday then?

That's the plan. This page is all set (ready for QA). The ThankYou and FirstRun pages are only just getting started. I *think* we can have them ready in time, but will need a few more hours with them before I can commit to a schedule.

Comment 10

[John Slater]

Sounds good, thanks Steven.

Comment 11

[Steven Garrity [:sgarrity]]

Added a few files that didn't get committed the first time around.

Comment 12

[Matej Novak [:matej]]

Sorry guys, I always forget how to look at things in trunk. Can someone give me a link? Thanks!

Comment 13

[Steven Garrity [:sgarrity]]

(In reply to Matej Novak [:matej] from comment #12)
> Sorry guys, I always forget how to look at things in trunk. Can someone give
> me a link? Thanks!

http://www-dev.allizom.org/en-US/firefox/new/

Comment 14

[Kristin Baird]

Home page looks good to me. Thanks.

Comment 15

[raymond [:retornam] (inactive)]

qa-verified-trunk http://www-dev.allizom.org/en-US/firefox/new/

Comment 16

[John Slater]

Sorry about the additional last minute request here, but we'd like to drop the "Get Firefox for mobile" button (for now). Doable?

The mobile reference in the footer nav should stay though.

Comment 17

[John Slater]

Reopening per comment #16.

Comment 18

[Steven Garrity [:sgarrity]]

(In reply to John Slater from comment #16)
> Sorry about the additional last minute request here, but we'd like to drop
> the "Get Firefox for mobile" button (for now). Doable?

Sure. Done in trunk.

Raymond, I've re-added the 'qawanted' keyword here. It's a relatively low-impact change, but given the prominence of this page, I thought it warranted a second look. Thanks.

Comment 19

[James Long (:jlongster)]

pushed to production r98236

Comment 20

[raymond [:retornam] (inactive)]

qa-verified-trunk http://www-dev.allizom.org/en-US/firefox/new/

Comment 21

[raymond [:retornam] (inactive)]

verified fixed http://www.mozilla.org/en-US/firefox/new/