707025 - [Mobile] Tablets - Copy + Design for Facebook ads

Status: RESOLVED FIXED

(Marketing :: Copy, task)

Description

[Jaclyn Fu]

Hi all!

From the campaigns we ran before, we found that we actually got the most bang for our buck using Facebook ads. We'd like to test this with tablet ads for the upcoming Firefox 9 release. Screenshot of an FB ad example http://screencast.com/t/S0nvK6yW7nvm

Details:

Number of ads: 2 possible versions for testing 
CTA: Learn more about Firefox for Android on tablets
Goal: Build awareness of product
Target: Mainly male, ages 25-40, high income, US/Western Europe
Message: 
Version 1) More message-y: Power of desktop optimized for tablets 
Version 2) More generic version: something like "Want an intuitive browser for your Android tablet? Check our Firefox for Android on tablets"  
Ad includes title (25 characters) + body (135 characters) 

Design:
Spec: No greater than 110 pixels wide x 80 pixels tall and should have an aspect ratio of 4:3 or 16:9. Uploads must be less than 5 megabytes. 

Since we don't have a mobile logo, and using our usual device-type screenshot probably won't look as good in the small dimensions, I think we're going to need some creativity on what the image will be. Open to creative direction!

Deadline: Dec 23 (1st week of January also fine too) 

Thanks!

Comment 1

[Tara (musingt)]

Thanks Jaclyn.  In the future, please be sure to note whether design is included in the bug scope - in the title (since this is filed under copy), or file a separate bug for design so that I can channel bugs and get resources accordingly :)

Given everything going on, I suggest we push this to first week of January vs. late December.  Does that work for you? 

cc-ing Ty & Lee on design, for now.

Comment 2

[Jaclyn Fu]

Whoops, will be sure to keep that in mind for future bugs. 

1st week of January is good - Thanks everyone!

Comment 3

[Tara (musingt)]

Due eod Friday 1/6

Comment 4

[Matej Novak [:matej]]

I had a bit of time so I thought I'd get these out of the way. Here are a few options based on other stuff we've recently done for tablets:


Intuitive & powerful
Firefox for Android is now optimized for the way you use tablets. Learn more or download today!

Innovative & optimized
Firefox for Android tablets lets you type less, browse more and get to the Web quickly and easily. Learn more or download today!

Browse without compromise
Get the Web the way you like it with Firefox for Android on your tablet. Learn more or download today!

Comment 5

[Jaclyn Fu]

I think the title of the ad would be the most eye-catching - not sure if "intuitive and powerful" would give enough info to the user right off the bat. Also we should be probably stick one one CTA for clarity

What do you think about tweaking it for something like..

Innovative tablet browser
Firefox for Android is now optimized for the way you use tablets. Learn more today!

Comment 6

[Matej Novak [:matej]]

(In reply to Jaclyn Fu from comment #5)
> I think the title of the ad would be the most eye-catching - not sure if
> "intuitive and powerful" would give enough info to the user right off the
> bat. Also we should be probably stick one one CTA for clarity
> 
> What do you think about tweaking it for something like..
> 
> Innovative tablet browser
> Firefox for Android is now optimized for the way you use tablets. Learn more
> today!

That looks good to me. Did you just want to use the one, or should I tweak the others as well?

Comment 7

[Jaclyn Fu]

tweak the others too please :) 

woot thanks Matej!

Comment 8

[Matej Novak [:matej]]

I revised the first two, but I think the third one is pretty compelling headline as is.


Intuitive tablet browsing
Firefox for Android is now optimized for the way you use tablets. Learn more or download today!

Optimized for tablets
Type less, browse more and get to the Web quickly and easily with Firefox for Android. Learn more today!

Browse without compromise
Get the Web the way you like it with Firefox for Android on your tablet. Learn more today!

Comment 9

[Jaclyn Fu]

Let's try all 3! 

Lee - what kind of small design were you thinking for this? Do you think the Snippet graphic will be effective? (Bug 698622)

Comment 10

[Lee Tom]

Attachment: mobile tablet promo - 110 x 80 px

This is the same as the Android for tablets snippet graphic, only resized for the FB promo - 110 x 80 px

Comment 11

[Tara (musingt)]

cute !

Comment 12

[Jaclyn Fu]

Thanks all! Closing out!

Comment 13

[Grace Jimenez :grace]

Hey Lee - after setting up the ad, we were also wondering if we could have an image that includes a Firefox logo in it (logo inside of the tablet and remove Android guy). Thank you!

Comment 14

[Lee Tom]

Attachment: mobile tablet promo (Firefox version) - 110 x 80 px

No problem. Here you go, Grace.

Comment 15

[Jaclyn Fu]

Many thanks Lee!