708097 - [Firefox Aurora] Firefox Aurora Snippets in Firefox Beta Channel

Status: RESOLVED FIXED

(Marketing :: Copy, task)

Description

[Grace Jimenez :grace]

Hi Matej, 

Given that Firefox Aurora is a new channel, we don't think a lot of our audience are fully aware of Firefox Aurora's existence and what it is. 

Now that Firefox Aurora is where most of the early development testing is happening, first we want our beta audience to be aware of Firefox Aurora's existence and purpose and also give them the choice to opt into using Firefox Aurora. 

Given the audience in Firefox Beta has already self-selected themselves to be in the beta build we want to let them what other options are available for them to participate in and give them a choice of what level of testing they want to be involve in. 

Concepts of the copy would be around - testing earlier, getting features first and the overall message of shaping the future of firefox. 

we would also need localized these snippets. 
would it be possible to have the final copy by the end of this week (earlier would be even more awesome).

thanks! please let me know if you have any additional questions.

Comment 1

[Laura Forrest]

+1

Matej - we chatted about this a tad yesterday. Essentially we'd like to let Beta users know that a even more cutting-edge channel exists. 

Thanks!

Note: The l10n on this will happen in bug 707003 (we're patiently waiting for this snippet until throwing over to localizers) ;)

Comment 2

[Matej Novak [:matej]]

OK, here are a few options. Let me know if you'd like more or any tweaks.


Get a first look at the latest features and innovative technologies. Download Firefox Aurora.

Get a first look at the latest features, even before they go to Beta. Download Firefox Aurora.

Download Firefox Aurora and experience an experimental environment before Beta.

Download Firefox Aurora to test features and help us determine what makes it to Beta.

Get in early and help shape the future of Firefox. Download Firefox Aurora.

Comment 3

[Grace Jimenez :grace]

(In reply to Matej Novak [:matej] from comment #2)
> OK, here are a few options. Let me know if you'd like more or any tweaks.
> 
> 
> Get a first look at the latest features and innovative technologies.
> Download Firefox Aurora.
> 
> Get a first look at the latest features, even before they go to Beta.
> Download Firefox Aurora.
+1 
> 
> Download Firefox Aurora and experience an experimental environment before
> Beta.
> 
> Download Firefox Aurora to test features and help us determine what makes it
> to Beta.
+1
> 
> Get in early and help shape the future of Firefox. Download Firefox Aurora.
+1

Comment 4

[Grace Jimenez :grace]

thanks matej! and thanks for such a fast turnaround!

Comment 5

[Grace Jimenez :grace]

(In reply to Laura Forrest from comment #1)
> +1
> 
> Matej - we chatted about this a tad yesterday. Essentially we'd like to let
> Beta users know that a even more cutting-edge channel exists. 
> 
> Thanks!
> 
> Note: The l10n on this will happen in bug 707003 (we're patiently waiting
> for this snippet until throwing over to localizers) ;)
- laura updated the bug with the aurora snippets. thanks!