708896 - [Mobile] Tablets - Localized display ads

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Jaclyn Fu]

We are creating display to promote Firefox for Android on tablets and are localizing them in 3 other locales: fr, de, ja. We would like to produce localized versions of the 3 ads. 

I will attach finalized design and L10N strings to this bug.

Deadline: Dec 16-18 

Thank you! let me know if you have any questions

Comment 1

[Tara (musingt)]

Rhonda, more information to come, but would love your help with this , please please please.

Comment 2

[Rhonda Spencer]

No problem. Send info when available. :)
--rhonda

Comment 3

[Jaclyn Fu]

Attachment: ja

Hey Rhonda,
Please see localized copy ready for implementing after the design is done. Thanks! 

[de] 

String #1
-----------
Holen Sie sich Firefox für Android auf Ihr Tablet.
Erfahren Sie mehr.

String #2
-----------
Intuitiv, leistungsstark, optimiert.
Firefox für Android-Tablets.
Erfahren Sie mehr.

[fr]

String #1
-----------
Découvrez Firefox pour Android sur tablette.
En savoir plus.


String #2
-----------
Intuitif, performant, optimisé...
Firefox est disponible sur tablettes Android.
En savoir plus.

[ja is attached as .txt file]

Comment 4

[Rhonda Spencer]

Thanks Jaclyn--
Is there a PSD mockup of the ad in English that I can design from?
:)
--rhonda

Comment 5

[Jaclyn Fu]

We're still waiting on the design - I'll attach it here as soon as it's ready

Comment 6

[Jaclyn Fu]

Hi Rhonda! Design is ready and can be accessed here: https://bugzilla.mozilla.org/attachment.cgi?id=581739

Contains the preview PNGs, and the JPGs which have been compressed to 40k file

Thanks and let me know if you have any questions

Comment 7

[Rhonda Spencer]

Thanks Jaclyn :)
Actually Im going to need the Photoshop layered files (for each size banner) so that I can grab the type and update it. The JPG and PNG are flattened and uneditable.

Could you point me to those PSDs?

--rhonda

Comment 8

[Tara (musingt)]

I pinged Ty to post the PSDs.  Thanks!

Comment 9

[Ty Flanagan]

Here are the PSDs for the Banners:

http://mozilla.tyflanagan.com/artwork/MobileAds/FFx_OnlineAds_forTablets_PSDs.zip

Comment 10

[Rhonda Spencer]

Thanks Ty! :)
--rhonda

Comment 11

[Rhonda Spencer]

Hey guys--
the first draft of the banners are here:
http://www.intothefuzz.com/rhonda/Mobile_Tablets_banners/

Let me know if I need to make any changes.

Thanks!
--rhonda

Comment 12

[Jaclyn Fu]

They look good to me - Tara what do you think?

Comment 13

[Tara (musingt)]

works for me...  thanks.

Comment 14

[Jaclyn Fu]

Thanks Rhonda! Closing it out

Comment 15

[Kohei]

Attachment: Revised Japanese banners

We have optimized the font used for the Japanese banners and fixed punctuation. Please use these PNGs in the attached ZIP.

FYI: We prefer the M+ free font for Japanese:
http://mplus-fonts.sourceforge.jp/mplus-outline-fonts/download/index-en.html

Comment 16

[Tara (musingt)]

Thanks Kohei !

Comment 17

[Jaclyn Fu]

Hey Rhonda - I'm double checking the ads and I think some of the languages were mixed up in the 300x250 bucket. Can you double check the fr/de language ads? Thanks

Comment 18

[Jaclyn Fu]

Sorry for the last minute change - but we will also need the localized versions in a 160x600 version as well. Thank you!!

Comment 19

[Jaclyn Fu]

(Will attach the PSD file when ready)

Comment 20

[Rhonda Spencer]

Hey Jaclyn--
So sorry! I will fix and repost. :)
--rhonda

Comment 21

[Rhonda Spencer]

Fixed and reposted.
:)
--rhonda

Comment 22

[Jaclyn Fu]

Hi Rhonda - not sure if I'm looking at the right place. I still see the same versions.

http://www.intothefuzz.com/rhonda/Mobile_Tablets_banners/300X250/FFx_Ads_Tablets_300x250_DE_V1.png - button is in de but copy is in english

http://www.intothefuzz.com/rhonda/Mobile_Tablets_banners/300X250/FFx_Ads_Tablets_300x250_FR_V1.png - copy is in de, but it's suppose to be a fr version

Thanks!

Comment 23

[Rhonda Spencer]

Wierd. Im looking at them on the server and they are the fixed versions! 
http://www.intothefuzz.com/rhonda/Mobile_Tablets_banners/300X250/FFx_Ads_Tablets_300x250_DE_V1.png

and 

http://www.intothefuzz.com/rhonda/Mobile_Tablets_banners/300X250/FFx_Ads_Tablets_300x250_FR_V1.png

Do they look different to you? Maybe a refresh?
--rhonda

Comment 24

[Jaclyn Fu]

Thanks! They're the correct versions now :) 

Stay tuned for the 160x600 version - thank you!

Comment 25

[Jaclyn Fu]

Hi Rhonda - here's the PSD file for the 160x600 design 

http://mozilla.tyflanagan.com/artwork/MobileAds/FFx_OnlineAds_forTablets_160x600_psd.zip

It would be great if we could get it the end of today if you can

Thank you!

Comment 26

[Rhonda Spencer]

Hi Jacklyn--
I put the 160 x 600 banners here:
http://www.intothefuzz.com/rhonda/Mobile_Tablets_banners/160X600/

Let me know if we need to make any changes.
Thanks!
--rhonda

Comment 27

[Rhonda Spencer]

Sorry about your name misspelling! :\

Comment 28

[Jaclyn Fu]

np rhonda! they look good - thanks!

Comment 29

[Kohei]

Attachment: Revised Japanese banners, 160x600

Here are the Japanese fine-tuned 160x600 banners :)

Comment 30

[Jaclyn Fu]

Hi Rhonda,

Can you supply us with the PSD files of the 300x250 and 728x90 versions? 

Thanks!

Comment 31

[Rhonda Spencer]

Hey Jaclyn--
I'm not in the office (on vacation for the holidays) will return on 
12/27 and can address this then! Sorry that you didn't get the message :(
Rhonda

Comment 32

[Jaclyn Fu]

Hey rhonda - no problem! we got it figured out!