712777 - [Firefox Aurora] Record keywords coming into the Firefox Aurora Page

Status: RESOLVED WONTFIX

(www.mozilla.org :: General, defect)

Description

[Grace Jimenez :grace]

Hi Chrissie, 

We are running a SEM campaign and wanted to see if we can set up a way to record keywords coming into the Firefox Aurora Page (http://www.mozilla.org/firefox/aurora/) and hopefully help us optimize the campaign. 

Is this something we can set up this week or early next week?

Please let me know how I can help!

Thanks!

Comment 1

[Grace Jimenez :grace]

hi chrissie, 

i was wondering if you had a chance to review this bug?

thanks!

Comment 2

[Grace Jimenez :grace]

hi chrissie, 

let me know if you have any additional questions here. 
i would like to set this up and see how our current SEM Media buys are performing and identify what are the keywords we are seeing that are going to the aurora landing page. 


thanks!

Comment 3

[mcbmoz]

(In reply to Grace Jimenez :grace from comment #2)
> hi chrissie, 
> 
> let me know if you have any additional questions here. 
> i would like to set this up and see how our current SEM Media buys are
> performing and identify what are the keywords we are seeing that are going
> to the aurora landing page. 
> 
> 
> thanks!

Grace, huge apology here, I've fallen a little bit behind. Thanks for the friendly pings. 

Here's an update:

Dec 20th, 2011 - Jan 16th, 2012
Nov 22nd - Dec 19th, 2011 (Compared to)

Keyword #25, Aurora, 38,005, +19% (50% sample)

Specifically, what other key terms do you want to optimize around?

Ideas:

*Aurora
*Firefox Aurora
*Aurora Android
*Firefox Channels

Challenges:

I noticed that searches around "Firefox release" or "Latest Firefox" demonstrate that Aurora and Beta are now in competition for GA traffic. Here's a screen capture: http://www.diigo.com/item/image/1981d/20mc (this varies by a user's search pattern & now social integrations).

I'm not sure we want to do that, but I'd like to know your thoughts. 

What keywords are you spending on?

Comment 4

[John Slater]

Grace, is this still needed? Let us know...

Comment 5

[Chris More [:cmore]]

Grace: ping? let us know if this is still needed.