715338 - [Mobile] Copy+Design Beta 11 FB ads

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Jaclyn Fu]

We would like to create FB ads to promote Firefox Aurora 11 for Android and the new Native UI improvements. 

Maybe we can pull re-use something from the Snippets (Bug 715016)? 

Number of ads: 2 design versions, 1 copy version
CTA: Try the latest version of Firefox Aurora for Android

Message: 
Something that summarizes "The new Firefox Aurora for Android update includes a new native Android interface that we need your help testing. Users will experience a faster start-up time, new design, improved start page and more.  We want users to try the latest Aurora mobile update because of the new interface and speed improvements.
Ad includes title (25 characters) + body (135 characters) 

Design:
Spec: No greater than 110 pixels wide x 80 pixels tall and should have an aspect ratio of 4:3 or 16:9. Uploads must be less than 5 megabytes. 
Version 1) Generic Aurora logo
Version 2) Aurora-y with mobile phone image? 

(These ads will also be localized in ja, de, fr)

Aimed deadline: Jan 12

Thank you!

Comment 1

[Jaclyn Fu]

Holding this until Native UI goes to Beta instead

Comment 2

[Jaclyn Fu]

Hi all,

Revised direction: Firefox Beta 11 for Android FB ads 

Number of ads: 2 design versions, 1 copy version
CTA: Try the latest version

Message: 
Preview the new Firefox Beta for Android update that includes a new interface/look, speed improvements, and more. 
Ad includes title (25 characters) + body (135 characters) 

Design:
Spec: No greater than 110 pixels wide x 80 pixels tall and should have an aspect ratio of 4:3 or 16:9. Uploads must be less than 5 megabytes. 
Version 1) Generic Firefox Beta logo (w/ sash to make it more known it's a beta in the ad)
Version 2) Inclusion of a phone image 

Aimed deadline: Feb 3

Thank you!

Comment 3

[Tara (musingt)]

Thanks Jaclyn.  Lee, do you think you could help us create the graphic assets for these ads?  Hopefully you can leverage some of the related work you did for snippets and other promos for these.  Let me know if it's an issue.

Comment 4

[Matej Novak [:matej]]

Some copy options:


New Look for Firefox Beta
Download the latest Firefox Beta for Android and experience faster start-up times, a sleek new interface and more.

Fast & Sleek for Android
The new Firefox for Android features faster start-up times, a sleek new interface and more. Download and test it today!

Firefox Beta for Android
Download Firefox Beta on your mobile device and help test our sleek new interface, performance improvements and more.

Comment 5

[Jaclyn Fu]

My picks: 

Fast & Sleek for Android
The new Firefox for Android features faster start-up times, a sleek new interface and more. Download and test it today!

Firefox Beta for Android
Download Firefox Beta on your mobile device and help test our sleek new interface, performance improvements and more.

Thank you Matej!

Comment 6

[Tara (musingt)]

With Copy done, moving to "Design" and assigning to Lee.  Lee, hope you can help us here.  Ping if that's not the case.

Comment 7

[Lee Tom]

Attachment: Facebook Firefox Beta for mobile (smartphone)

I'm pretty sure these are the droids you're looking for...

Comment 8

[Lee Tom]

Attachment: Facebook Firefox Beta for mobile (logo)

I'm pretty sure these are the droid you're looking for...

Comment 9

[Tara (musingt)]

Thanks Lee.  Jaclyn, are we good to go here?

Comment 10

[Jaclyn Fu]

we are! closing out - thanks everyone