715505 - Create graphic for 7 million Facebook Fans

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Carmen]

We'd like to prepare for our upcoming Facebook milestone of 7 million fans. William estimates that this will happen in a few weeks. 

We'd like to create a graphic to post when we reach 7 million. William would like something along the lines of what Sean did with the 6 million downloads. It was a logo with 6 million after it. So we'd like something similar, a logo and 7,000,000. 

Would it be appropriate to include a Facebook thumbs up image, so it's clear that it's 7,000,000 likes? - leave that to the designers.

the image would have to be able to be posted appropriately on Facebook, and how FB resizes images. (Which I think you guys have now that we did all the brand posts in December.)

We'd like to have this completed by January 16 if possible. Which should give us a little bit of leeway while we watch the numbers tick up.

Comment 1

[Tara (musingt)]

Eek, fell behind on this.

Rhonda is out today/tomorrow, but she can hopefully knock this out early next week when she is back.

I believe Lee did the previous graphic, Carmen could you please post that here in the bug for reference?  Lets keep the graphics consistent... Lee did some great ones for that milestone as well as the holiday ones.

Comment 2

[William Reynolds [:williamr]]

(In reply to Tara (musingt) from comment #1)
> Rhonda is out today/tomorrow, but she can hopefully knock this out early
> next week when she is back.

That timing sounds great. Looks like we're 3-4 weeks from passing 7 million fans, so we should be in good shape. Thanks Tara and Rhonda!

Comment 3

[Tara (musingt)]

Thanks.  could you (or someone) please post a link or attach a file so we can see the previous ones that were done for reference?  thanks

Comment 4

[William Reynolds [:williamr]]

(In reply to Tara (musingt) from comment #3)
> Thanks.  could you (or someone) please post a link or attach a file so we
> can see the previous ones that were done for reference?  thanks

The 6 million fans graphic was combined with our Happy Thanksgiving message. It's in bug 700801 comment 26.

Comment 5

[Rhonda Spencer]

Hey Tara--
Would it be possible to have Lee post the PSD that he worked from in the attachment?
:)
--rhonda

Comment 6

[William Reynolds [:williamr]]

(In reply to Rhonda Spencer from comment #5)
> Would it be possible to have Lee post the PSD that he worked from in the
> attachment?

Lee, could you please post the PSD for the Happy Thanksgiving graphic you worked on from bug 700801 comment 26? Thanks!

Comment 7

[Lee Tom]

Here you go:

http://cl.ly/0o3E0W1p2W3F3j3q1O26

Comment 8

[Rhonda Spencer]

Thanks Lee!
:)
--rhonda

Comment 9

[Rhonda Spencer]

hey guys--
I did a few versions of this, in orange and in green, you can find here:
http://dl.dropbox.com/u/36432639/FB_7mil_fan_graphic.zip

Check it out and let me know what you think.
:)
--rhonda

Comment 10

[Lee Tom]

The message, "7,000,000 fans" reads finite to me. Can we add "...and counting!" or something that suggests/encourages fans to keep pushing that number up? 

Just my 2¢ :)

Comment 11

[William Reynolds [:williamr]]

I like version 2 since there's no English text and we can post it to all our fans.

I agree with Lee too - adding "...and counting!" would be nice to do for the English version, which we could post separately.

Comment 12

[Tara (musingt)]

Agreed with Lee.  It also feels a little incomplete or simply self congratulatory to me.... "7,000,000 fans" and that's it?  how about a "thank you" or hurray! or something to give it an extra kick, make it personal, and turn it back to the community?

Comment 13

[Tara (musingt)]

(In reply to William Reynolds [:williamr] from comment #11)
> I like version 2 since there's no English text and we can post it to all our
> fans.

True, but I feel like it looks rather empty and plain (impersonal) with *just* a number.

Comment 14

[William Reynolds [:williamr]]

(In reply to Tara (musingt) from comment #12)
> Agreed with Lee.  It also feels a little incomplete or simply self
> congratulatory to me.... "7,000,000 fans" and that's it?  how about a "thank
> you" or hurray! or something to give it an extra kick, make it personal, and
> turn it back to the community?

+1. I think we should add something extra for our English fans.

I still like the idea of using version 2 (no English text, just 7,000,000) that we can post to non-English fans. It's not as personal, but it still allows us to reach out to them without needing localization. The majority of our fans don't speak English, so it's important we share milestones like this with them too. Using version 2 allows us to do this in a lightweight way that won't require more L10n or Creative time :)

Comment 15

[Rhonda Spencer]

OK. So it looks like we will have a non-english version which will be #2.

Do we then also want the same version but add "7,000,000 fans. Hurray!" for the english version?

:)--rhonda

Comment 16

[William Reynolds [:williamr]]

(In reply to Rhonda Spencer from comment #15)
> Do we then also want the same version but add "7,000,000 fans. Hurray!" for
> the english version?

Yes, let's go with that. Thanks Rhonda!

Comment 17

[Rhonda Spencer]

Attachment: EU 7 mil fans FB graphic

Here is the EU version. 
:)
--rhonda

Comment 18

[Rhonda Spencer]

Attachment: US EN 7mil FB fans graphic

The English/US version of the FB 7 mil graphic.
:)
--rhonda

Comment 19

[Tara (musingt)]

Thanks Rhonda

William, what about Lee's feedback about the "and more"  "+" type of text so it doesn't feel like it's over at 7M ?

Comment 20

[William Reynolds [:williamr]]

(In reply to Tara (musingt) from comment #19)
> William, what about Lee's feedback about the "and more"  "+" type of text so
> it doesn't feel like it's over at 7M ?

Agreed. Let's update the first line to say "7,000,000+"

Comment 21

[Rhonda Spencer]

Attachment: EU 7 mil fans FB graphic

Comment 22

[Rhonda Spencer]

Attachment: US EN 7mil FB fans graphic

Comment 23

[William Reynolds [:williamr]]

Thanks Rhonda! These look great. Small nit pick that I just noticed. Could we also get an EU version that has 7m with decimal points instead of commas (eg 7.000.000)? Several countries use decimal points [1], so it would be good to have that version as well. 

After that, we're good to close this!

[1] http://en.wikipedia.org/wiki/Decimal_mark#Countries_using_Arabic_numerals_with_decimal_point

Comment 24

[Rhonda Spencer]

Attachment: EU 7 mil fans FB graphic

good catch William. :) Revised with decimals.
--rhonda

Comment 25

[William Reynolds [:williamr]]

Closing this - thanks Rhonda!