720552 - Copy for Valentine's Day Email

Status: RESOLVED FIXED

(Marketing :: Copy, task)

Description

[Winston Bowden]

Hi Matej,

We're working on a very simple one-off email leading up to Valentine's Day.  

Campaign goal:  Provide Firefox users with a "gift" for V-day.  The gift will be in the form of a valentine's persona.  

We'll want a strong Headline and then some supporting copy.  Carmen took a first pass. 

The imagery we'll be working with:
- firefox costume holding a heart 
- graphical representation of the persona 

HEADLINE:

(Something that indicates we're giving them a special gift for Valentine's Day.) 

COPY: 
Since chocolates can melt, and flowers can fade away, we instead send this token of our love for Firefox users - a persona!

DEADLINE:  Could we get back copy by next Monday?

Comment 1

[Matej Novak [:matej]]

I perhaps went a bit overboard with this one and wrote a poem. I also did a second version, mostly for l10n purposes, that's just a slight edit of what Carmen had. Let me know what you think.


HEADLINE:

Roses are red, Firefox is orange...

A Token of Our Love

A Special Valentine's Day Gift

We <3 Our Users

Happy Valentine's Day to Firefox Users Everywhere


COPY (en-US VERSION):

Since chocolates can melt
And flowers will wither
We searched for a gift
Far, wide, yon and hither

For users out there
From Maine to Barcelona
A token of love:
A Valentine's Persona


COPY (L10N VERSION):

Since chocolates can melt and flowers can fade away, we decided to send you this token of love for our users — a Valentine's Day Persona!


And in case you're wondering how that "roses are red" poem ends:

Roses are red
Firefox is orange
We love our users
But nothing rhymes with orange

Comment 2

[Tara (musingt)]

(In reply to Matej Novak [:matej] from comment #1)
> I perhaps went a bit overboard with this one and wrote a poem. I also did a
> second version, mostly for l10n purposes, that's just a slight edit of what
> Carmen had. Let me know what you think.
> 
> 
> HEADLINE:
> 
> Roses are red, Firefox is orange...
> 
> A Token of Our Love
> 
> A Special Valentine's Day Gift
> 
> We <3 Our Users
> 
> Happy Valentine's Day to Firefox Users Everywhere
> 
> 
> COPY (en-US VERSION):
> 
> Since chocolates can melt
> And flowers will wither
> We searched for a gift
> Far, wide, yon and hither
> 
> For users out there
> From Maine to Barcelona
> A token of love:
> A Valentine's Persona
> 
> 
> COPY (L10N VERSION):
> 
> Since chocolates can melt and flowers can fade away, we decided to send you
> this token of love for our users — a Valentine's Day Persona!
> 
> 
> And in case you're wondering how that "roses are red" poem ends:
> 
> Roses are red
> Firefox is orange
> We love our users
> But nothing rhymes with orange



LOVE  and +1s
cracked me up

Comment 3

[Winston Bowden]

+1.  Awesome!

Comment 4

[Carmen]

Sure we can't use the "nothing rhymes with orange" one? ;)

Okay by me.

Comment 5

[Matej Novak [:matej]]

(In reply to Carmen from comment #4)
> Sure we can't use the "nothing rhymes with orange" one? ;)

Maybe as a tweet?

Roses are red / Firefox is orange / We love our users / But nothing rhymes with orange

Comment 6

[John Slater]

We need Matej as a full time poet, obviously.

Comment 7

[Matej Novak [:matej]]

(In reply to John Slater from comment #6)
> We need Matej as a full time poet, obviously.

"Poet Laureate" is going on my next business card.