724058 - "I use Beta" share button for Facebook [Design + Copy]

Status: RESOLVED WONTFIX

(Marketing :: Copy, task)

Description

[Carmen]

Reference Bug 723707 https://bugzilla.mozilla.org/show_bug.cgi?id=723707

We'd like to create another one of these graphics for use with the Beta adoption campaign. 

Can we use this bug for copy as well, like we did the other one?

the copy should be simple, quick to read, and say something along the lines of "I see Firefox features before you do!" or something that would make people want to post the image to their Facebook wall to spread Beta news and encourage sign ups. The text with the badge post would read "Do you? Yes? Then share! No? Then download now!"

Would like to have this one by beginning of March timeframe.

Did I miss anything? :)

Comment 1

[William Reynolds [:williamr]]

(In reply to Carmen from comment #0)
> the copy should be simple, quick to read, and say something along the lines
> of "I see Firefox features before you do!" or something that would make
> people want to post the image to their Facebook wall to spread Beta news and
> encourage sign ups. The text with the badge post would read "Do you? Yes?
> Then share! No? Then download now!"

A few rough copy suggestions for the text on the graphic:
- I use the next version of Firefox.
- I have an impact on the next version of Firefox and the 450 million people who use it every day.
- I test new features and share feedback to make Firefox better for 450 million people who use it every day.
- I do my part by using Firefox Beta so it's ready for the 450 million people who use it every day.

Those copy options are fairly long - we could try shorter alternatives too.

Comment 2

[Tara (musingt)]

Thanks. 

My quick comment / concern with doing too many of these is that you may start to dilute the impact.  If there are LOTS of these types of arrow-driven graphics on facebook, it sort of loses the point.  So, I'd simply be careful about how many of these you release, and so forth. 

Will keep as design + copy.
Will let Matej lead on copy and then we'll approach design.

Thanks.

Comment 3

[Matej Novak [:matej]]

Thanks William, great jumping off points for in comment 1. I tweaked them a bit for length, but think I still managed to preserve the sentiment of each. My only question is if we want this one to definitely start with "I." Since we're using the arrow, I don't think that's completely necessary, but I also don't mind it. I'll include versions with and without below.


I use the next version of Firefox.

I have an impact on the 450 million people who use Firefox every day.

I test new features and share feedback to make Firefox better.

I'm part of the next version of Firefox.


Uses the next version of Firefox.

Has an impact on the 450 million people who use Firefox every day.

Tests new features and shares feedback to make Firefox better.

Is part of the next version of Firefox.

Comment 4

[William Reynolds [:williamr]]

Thanks Matej! I agree. I like the options that don't start with "I".

(In reply to Matej Novak [:matej] from comment #3)
> Uses the next version of Firefox.
> 
> Has an impact on the 450 million people who use Firefox every day.
> 
> Tests new features and shares feedback to make Firefox better.
> 
> Is part of the next version of Firefox.

My favorite is "Uses the next version of Firefox" since it's to the point and feels like it has the kind of pride that you get with a badge. Other options are great too.

We could then include the Firefox Beta wordmark below and a link for viewers to get the Beta.

Grace, which option do you like?

Comment 5

[Carmen]

I think this is not a product priority anymore. Going to close - we can reopen if need be.