730964 - [Devices Campaign] Create Snippet Copy and Graphic

Status: RESOLVED FIXED

(Marketing :: Copy, task)

Description

[Laura Forrest]

Create a short line of copy and a graphic to support the Firefox and Your Devices campaign. 

Overall campaign tracking bug: 730959

Copy Input:
Short and sweet. Rhetorical questions always help with CTR. Perhaps something like: "Firefox is made for all your devices. Learn more." or "Get Firefox on all your devices - learn more" or something a lot more captivating. :)

Graphic Input:
As is normal in this channel, let's try not to use the Firefox logo. Perhaps use something like the mobile phone on the "Smartphones" panel, or some sort of generic icon. 

Due Date: Within the next 1.5 weeks, so by 3/7/2012.

Comment 1

[Matej Novak [:matej]]

Here are some snippet options. Let me know what you think.


Firefox is made for all the ways you get to the Web. Get it on all your devices today!

There are so many different ways to get to Web. Firefox has you covered for all of them. Learn more.

For all the different ways you get to the Web, Firefox has you covered. Learn more.

Have a laptop? Desktop? Smartphone? Tablet? Firefox can help you get to the Web on all of them. Learn more.

So many devices. One Firefox. Learn more.

One Firefox to rule all your devices. Learn more.

One browser to rule them all. Get Firefox on all your devices.

Comment 2

[Laura Forrest]

Thanks Matej!

I like the following two (will test):

Have a laptop? Desktop? Smartphone? Tablet? Firefox can help you get to the Web on all of them. Learn more.

and 

Firefox is made for all the ways you get to the Web. Get it on all your devices today!

Comment 3

[Laura Forrest]

It looks like we missed the 3/7 deadline for this snippet.

Since the campaign launches next Monday, it would be great to get this finalized by mid this week, 3/14, the same time as the /fx promo over in Bug 730979.

Tara/Lee - does this timing work for you?

Comment 4

[Tara (musingt)]

Lee.  Let us know your thoughts.

Comment 5

[Laura Forrest]

Yikes! It's now 3/14 - how's this going?

Comment 6

[Lee Tom]

Attachment: Firefox Devices snippet - 40 x 40px

Comment 7

[Laura Forrest]

Thanks Lee!