737185 - [NativeUI launch] Ads - design

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Jaclyn Fu]

Attachment: Creative Brief

Placeholder for upcoming online ad campaign for Firefox Android launch in late May/early June. 

This bug will be for ad design. Attached is brief to get juices going, but need final requirements and sizing from agency. These ads will be mobile in-app display ads, so they will be small (similar to the tablet ads we ran). 

Design hand off - May 14 

Thanks!

Comment 1

[Jaclyn Fu]

Copy hand off is aimed April 20

Comment 2

[Tara (musingt)]

Hey Jaclyn, I've asked Matt to take this on.

Once you have more specs / direction from the agency, please post.
Meanwhile, if you can attach some references from the last ad campaign (if relevant) as a reference, that would help give Matt a better sense of what you're looking for, and what the environment is that the ad will live in -- Maybe some screenshots of the actual ads, or photos / references of it in the mobile device can help.

Comment 3

[Tara (musingt)]

Hey Jaclyn, let me know if there are any relevant updates here.  Given the work on the video, I think we may want to hold off and see if we can leverage the design work from the video (for consistency) and what that means for this (and related) bugs.

Comment 4

[Tara (musingt)]

Shifting a few things around... assigning to Lee.  Matt, I got other things coming on your plate :)

Jaclyn, lets be sure to connect soon so we get the content and direction for this queued up soon.

Comment 5

[Tara (musingt)]

pending further direction from Jaclyn.

Comment 6

[John Slater]

Jaclyn, what's the status here? Please let us know ASAP if this is needed for launch.

Comment 7

[Jaclyn Fu]

cc'ing Kristin who will be driving the ads efforts

This is not needed on the day of release

Comment 8

[Tara (musingt)]

closing out