737619 - [3.6 EOL/Start Page Migration] New copy

Status: RESOLVED FIXED

(Marketing :: Copy, task)

Description

[Laura Forrest]

Please create new copy for the custom version of the start page Ty is working on creating. 

What the hell are you talking about? Project wiki: 
https://wiki.mozilla.org/Engagement/Product_Marketing/3.6_Upgrade/StartPage

Design Guidance:
https://wiki.mozilla.org/Engagement/Product_Marketing/3.6_Upgrade/StartPage#Visual_Design_Requirements

Extra Copy Guidance:
Let's be very urgent without being doomsday scary. Having two different versions would be great, each of varying urgency. 

Main message: your browser is out of date - upgrade now. LoMo - feel free to expand on positioning here!

This will be l10n-ed so please make world ready, fewer words, the better. 

Timeline - final creative is due next week (Thursday I believe) so having them by early next week would be good.

Comment 1

[Matej Novak [:matej]]

Ty, just posted some options to the bug 734197 for this. You'll find the various copy options there are well, starting here: https://bugzilla.mozilla.org/show_bug.cgi?id=734197#c7

Comment 2

[Matej Novak [:matej]]

(Wow, what's up with my grammar in comment 1? Bad copywriter! Bad!)

Comment 3

[Laura Forrest]

Final options are in Bug 734197. Closing this.