748500 - A/B test Get Involved page to optimize use of lead generation form

Status: RESOLVED WONTFIX

(www.mozilla.org :: Pages & Content, defect)

Description

[David Boswell]

I'd like to run an A/B test of the new Get Involved page to identify what kind of content is most helpful in getting people interested in using the lead generation form to contact us about contributing to Mozilla.

From earlier discussions, I see four different potential variations of the page to include in a test.  Each of these would keep the page as it is now and would change just the area used for the video on the live page.

* Video version (live now)

* Testimonials version (designed and not coded, see https://bug715566.bugzilla.mozilla.org/attachment.cgi?id=596902 )

* Contributor story version (not designed and not coded, but content written at https://etherpad.mozilla.org/contributor-story-content )

* Promo version (not designed and not coded)