753561 - [NativeUI Beta] Copy: Facebook ads

Status: RESOLVED FIXED

(Marketing :: Copy, task)

Description

[Jaclyn Fu]

Attachment: Beta FB icon

Hi Matej,

We created Facebook ads a while ago (Bug 715338), but we wanted to take this opportunity to create additional FB ads for messaging testing. These ads will be rolled out May 15-21, and we're hoping to glean from this a much better understanding of what messages are most effective. Requesting for 3 additional copy versions:

1) Unlike other Android Web browsers, Firefox for Android answers only to you. Now there's a powerful alternative to current Android browsers that respect both people and privacy. [maybe a specific version for security/privacy, and another version that speaks more to the "answering only to you" brand promise] 

2) Fast, smart, safe. 
Get the most out of your desktop Firefox by synchronizing it to your Android device. [focusing on the Sync and fast aspect] 



For reference, the original FB ad copy:

Fast & Sleek for Android
The new Firefox for Android features faster start-up times, a sleek new interface and more. Download and test it today!


Deadline: May 14 - less time that I would like to give, but we'd appreciate a tight turnaround 

Many thanks!

Comment 1

[Matej Novak [:matej]]

What do you guys think of these?


Stay safe & secure
Firefox for Android puts users first and keeps you in control of your online information.


The power of the Web in your hands
Firefox for Android is the only mobile browser that answers only to you.


Fast. Smart. Safe.
Get the most out of Firefox for Android by synchronizing your desktop and mobile device.

Comment 2

[Jaclyn Fu]

Thanks Matej!
> 
> Stay safe & secure
> Firefox for Android puts users first and keeps you in control of your online
> information.

I like the direction. "online information" might be a little vague for every day users. Anyway we can incorporate "mobile" or a more aggressive "unlike other browsers" type or wording?
> 
> 
> The power of the Web in your hands
> Firefox for Android is the only mobile browser that answers only to you.
> 
I see a disconnect between the header and the second line. I don't see a strong line between having a powerful Web in your hands to a browser that answers only to users. 
> 
> Fast. Smart. Safe.
> Get the most out of Firefox for Android by synchronizing your desktop and
> mobile device.

Getting the most out of Firefox for Android would mean they would already have to had installed it. We want to reach desktop Firefox users to get the most of our their online experience

Comment 3

[Matej Novak [:matej]]

Hey Jaclyn, let me know if these address your concerns:


Safe & secure with Firefox
Stay in control of your personal data with Firefox for Android, the only mobile browser that respects your privacy.


Your Web, anywhere you go
Firefox for Android is the only mobile browser that answers only to you.


Fast. Smart. Safe.
Download Firefox for Android and get the most of out your online experience by syncing it with your desktop.

Comment 4

[Jaclyn Fu]

Ding ding ding! Thank you Matej! They look great