755363 - Create FF13 Firefox & You email design

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Carmen]

Attachment: Firefox 4 example

Hey team,

We're sending a special 1-off of Firefox & You for the launch of FF13. 

We need to have an email design for this one off. 

From Winston:
- use firefox 4 template as a reference point (see attached)
- make sure all text is coded in html rather than being embedded in an image
- only use web fonts
- strong focus on download button

Final Design needed by 5/22 

Sorry for the crunched deadline - this was a late addition promotion

Comment 1

[Winston Bowden]

Tara - is this turn around doable?  If not - what's the earliest it could be delivered.  We're going to rely on Silver Orange to slice the PSD.

Comment 2

[Tara (musingt)]

Hi!  I swear I had assigned this to Ty yesterday. 

Ty, can you help us with this? I realize work week is around the corner, so if you can help provide an alternate date not too far from the original that'd be great.

Comment 3

[Tara (musingt)]

Ty is on board!  wohoo

Comment 4

[Ty Flanagan]

Do we have any copy readied for this announcement? Also, are we doing any localized versions?

Comment 5

[Winston Bowden]

Carmen - has the copy been prepared?  If not is there a bug for copy?  And can you  make sure it blocks this bug?

Comment 6

[Carmen]

Copy bug filed for Matej 
https://bugzilla.mozilla.org/show_bug.cgi?id=755306

Comment 7

[Carmen]

Copy is ready to go, at least for design purposes. :)

https://docs.google.com/document/d/16cDQn9kdBNdQYB_Z9ReVGwrRVvMli-UAfbqOCEeVUdk/edit

Comment 8

[Ty Flanagan]

Attachment: FFx13 Announcement Email

Comment 9

[Winston Bowden]

This looks fantastic.  Really happy with this.

Comment 10

[Winston Bowden]

One small nitpick.  I just got an email from John about a snippet.  Chris doesn't like the Firefox Beta snippet... and it's included in the screenshot of about:home.  Can we either use a different shot or just remove the snippet text/image from this screen shot.

Comment 11

[Ty Flanagan]

Will be able to fix that this afternoon. Having a small photoshop issue which should be resolved soon :)

Comment 12

[Ty Flanagan]

Attachment: FFx13 Announcement Email

- changed the snippet

Comment 13

[Winston Bowden]

Looks great.  Unless anyone else has comments, I think we can close out.  Can you post the PSD here?

Comment 14

[John Slater]

Looks really nice, thanks Ty.

Comment 15

[Ty Flanagan]

Attachment: FFx13 Announcement Email - PSD

Comment 16

[Winston Bowden]

This campaign had fantastic results.  Thanks for your work.  Closing out.