762104 - [NativeUI GA] update Google Play promo for release design + copy

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[Tara (musingt)]

Design + copy

Comment 1

[Jaclyn Fu]

Copy/localizations: https://bugzilla.mozilla.org/show_bug.cgi?id=737159#c6

Comment 2

[John Slater]

Thanks Jaclyn. Lee, please add this to your radar too!

Comment 3

[John Slater]

Assigning as a copy bug to Matej first.

General direction:
- should pull in both new messaging and visual style (blue background, etc) from the /fx homepage promo.

Jaclyn, will we be able to add the EC1 video to the info section further down the page?

Comment 4

[Matej Novak [:matej]]

(In reply to John Slater from comment #3)
> Assigning as a copy bug to Matej first.
> 
> General direction:
> - should pull in both new messaging and visual style (blue background, etc)
> from the /fx homepage promo.

Does that mean we're changing/updating the copy from bug 737159 (linked to in comment 1)? I'm also not sure which promo you're referring to.

Comment 5

[Jaclyn Fu]

HI John,

Yup planning on replacing the current video with the EC1 video

Comment 6

[Matej Novak [:matej]]

I think we could reuse the copy from the download page (which has since changed direction) for this:


Fast. Smart. Safe.
Get the mobile browser that's got your back.

Comment 7

[John Slater]

Sounds good. Lee, your turn.

Comment 8

[Lee Tom]

Attachment: Google Play FFx + Android promo -01

Mockup attached!

Comment 9

[Jaclyn Fu]

Should we still have the Android dude even though this is already in the Google Play Store? Is it too repetitive since all apps here are for Android?

Comment 10

[Jaclyn Fu]

(Also heads up that we'll need to localize the copy in the graphics)

Comment 11

[Lee Tom]

Attachment: Firefox + Android promo - Google Play Store

attaching a PNG at 705 × 344 here. I thought reversing the layout of the phone and copy would give us a bit more flexibility - considering variable lengths of copy for L10n

Comment 12

[John Slater]

Looks nice to me.

Comment 13

[Jaclyn Fu]

Looks good! In the process of getting localized text, can someone help us with making the localized versions?

Comment 14

[John Slater]

Yes, we can do that once you have all the translations ready. How many will there be, and when do you need them?

Comment 15

[Jaclyn Fu]

L10N is working on it in Bug 765392, I'm hoping by tomorrow since they're relatively short copy.

We can use the English graphic as a placehlder until we get the localized versions, so that can give us a couple of days buffer time

Comment 16

[Jaclyn Fu]

Hey Lee, we need one that's 1024x500 px please

Comment 17

[John Slater]

Jaclyn, here's a new one:
http://labs.silverorange.com/files/mozilla/screenshots/play-store-promo.png

(thanks Steven!)

Comment 18

[Lee Tom]

Attachment: Firefox + Android promo - Google Play Store 2

Here's another promo at 1024 x 500 (with tweaks). Thanks again, sgarrity for the back-up!

Comment 19

[Jaclyn Fu]

thank you!