[NativeUI GA] add mobile promo to Thank You for Downloading page

RESOLVED FIXED

Status

Marketing
Design
RESOLVED FIXED
6 years ago
6 years ago

People

(Reporter: John Slater, Assigned: Tara (musingt))

Tracking

Details

(URL)

Attachments

(2 attachments)

(Reporter)

Description

6 years ago
We'd like to add a promo for the new mobile launch to this page, most likely below the instructional steps on how to install but above the newsletter signup.

Copy and design direction should follow that of the other related promos. (Ping me for questions).

Starting this as a copy bug for Matej, will kick over to Lee for design when it's ready.
(Reporter)

Updated

6 years ago
Blocks: 763656

Comment 1

6 years ago
Given the messaging on this page, I feel like this would fit well here:


Fast. Smart. Safe.
Get the mobile browser that's got your back.
Get Firefox for Android »
(Reporter)

Comment 2

6 years ago
Given that people won't be scanning this page for mobile info (they'll be looking for instructions on how to install) maybe we should be a bit more explicit in the headline about what this is?

Comment 3

6 years ago
That's a good point. What if we drop the first line and make this the same as the moz.org promo?


Get the mobile browser that's got your back.
Get Firefox for Android »


(Should the first line maybe start with "now" as if it's the next step in the process?)
(Reporter)

Comment 4

6 years ago
Yep, I like that. (And I like 'now', too)
Assignee: Mnovak → tshahian
Component: Copy → Design
QA Contact: copy → design

Comment 5

6 years ago
Great. So here's the final copy for this:


Now get the mobile browser that's got your back.
Get Firefox for Android »

Comment 6

6 years ago
Created attachment 634166 [details]
Firefox DL Thank You -01

Have a looksee...
(Reporter)

Comment 7

6 years ago
The promo feels a bit underplayed and a little text-heavy to me...I know it's a very awkward size (wide but not tall), but could we make the phone more prominent somehow?

Also, is the idea behind not using a download button that it would be too distracting among the other elements on the page?

Comment 8

6 years ago
(In reply to John Slater from comment #7)
> The promo feels a bit underplayed and a little text-heavy to me...I know
> it's a very awkward size (wide but not tall), but could we make the phone
> more prominent somehow?
> 
> Also, is the idea behind not using a download button that it would be too
> distracting among the other elements on the page?

Like the First Run page, users will be coming to this from a download experience where they already clicked a big green button. I feel like giving them another one could be confusing or even have a negative impact ("wait, I have to download something else?"). That's just my gut, though, and maybe I'm way off.

I've also noticed in other places that we don't do download buttons in promos, but we do links instead. If that's not a rule, though, and if you don't think a download button will be too distracting, that would definitely help punch up the promo and give it more prominence.

Comment 9

6 years ago
Have a look at Comments 9-10 on our What's New bug:
https://bugzilla.mozilla.org/show_bug.cgi?id=763317

Here you'll be able to see a different approach to the promo - I think the challenge is similar to both pages. Once we decide on one - we can approach them the same way
(Reporter)

Comment 10

6 years ago
I don't think we have a hard & fast rule against buttons in promos...from that What's New example you'll see we sometimes use them on that page (among others). You do make a good point about overloading people with green buttons.

I'd feel better about both this promo and the one in bug 763317 if we could find a way to make the phone bigger or otherwise give it more visual oomph.

Comment 11

6 years ago
Created attachment 634645 [details]
Firefox DL Thank You -02

New version attached...
(Reporter)

Comment 12

6 years ago
Looks good to me. I think this is ready for the PSD.

Comment 13

6 years ago
PSD linked here:
http://cl.ly/2O0H0z0e3I0u0R2u2k1Q
(Reporter)

Comment 14

6 years ago
Thanks!
Status: NEW → RESOLVED
Last Resolved: 6 years ago
Resolution: --- → FIXED
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