763316 - [NativeUI GA] add mobile promo to Thank You for Downloading page

Status: RESOLVED FIXED

(Marketing :: Design, task)

Description

[John Slater]

We'd like to add a promo for the new mobile launch to this page, most likely below the instructional steps on how to install but above the newsletter signup.

Copy and design direction should follow that of the other related promos. (Ping me for questions).

Starting this as a copy bug for Matej, will kick over to Lee for design when it's ready.

Comment 1

[Matej Novak [:matej]]

Given the messaging on this page, I feel like this would fit well here:


Fast. Smart. Safe.
Get the mobile browser that's got your back.
Get Firefox for Android »

Comment 2

[John Slater]

Given that people won't be scanning this page for mobile info (they'll be looking for instructions on how to install) maybe we should be a bit more explicit in the headline about what this is?

Comment 3

[Matej Novak [:matej]]

That's a good point. What if we drop the first line and make this the same as the moz.org promo?


Get the mobile browser that's got your back.
Get Firefox for Android »


(Should the first line maybe start with "now" as if it's the next step in the process?)

Comment 4

[John Slater]

Yep, I like that. (And I like 'now', too)

Comment 5

[Matej Novak [:matej]]

Great. So here's the final copy for this:


Now get the mobile browser that's got your back.
Get Firefox for Android »

Comment 6

[Lee Tom]

Attachment: Firefox DL Thank You -01

Have a looksee...

Comment 7

[John Slater]

The promo feels a bit underplayed and a little text-heavy to me...I know it's a very awkward size (wide but not tall), but could we make the phone more prominent somehow?

Also, is the idea behind not using a download button that it would be too distracting among the other elements on the page?

Comment 8

[Matej Novak [:matej]]

(In reply to John Slater from comment #7)
> The promo feels a bit underplayed and a little text-heavy to me...I know
> it's a very awkward size (wide but not tall), but could we make the phone
> more prominent somehow?
> 
> Also, is the idea behind not using a download button that it would be too
> distracting among the other elements on the page?

Like the First Run page, users will be coming to this from a download experience where they already clicked a big green button. I feel like giving them another one could be confusing or even have a negative impact ("wait, I have to download something else?"). That's just my gut, though, and maybe I'm way off.

I've also noticed in other places that we don't do download buttons in promos, but we do links instead. If that's not a rule, though, and if you don't think a download button will be too distracting, that would definitely help punch up the promo and give it more prominence.

Comment 9

[Lee Tom]

Have a look at Comments 9-10 on our What's New bug:
https://bugzilla.mozilla.org/show_bug.cgi?id=763317

Here you'll be able to see a different approach to the promo - I think the challenge is similar to both pages. Once we decide on one - we can approach them the same way

Comment 10

[John Slater]

I don't think we have a hard & fast rule against buttons in promos...from that What's New example you'll see we sometimes use them on that page (among others). You do make a good point about overloading people with green buttons.

I'd feel better about both this promo and the one in bug 763317 if we could find a way to make the phone bigger or otherwise give it more visual oomph.

Comment 11

[Lee Tom]

Attachment: Firefox DL Thank You -02

New version attached...

Comment 12

[John Slater]

Looks good to me. I think this is ready for the PSD.

Comment 13

[Lee Tom]

PSD linked here:
http://cl.ly/2O0H0z0e3I0u0R2u2k1Q

Comment 14

[John Slater]

Thanks!