764035 - [SEO] Implement schema.org for applications

Status: RESOLVED FIXED

(www.mozilla.org :: General, enhancement)

Description

[Anthony Ricaud (:rik)]

I think this could get us a better conversion rate from search results.

Comment 1

[Kohei Yoshino [:kohei]]

I have implemented http://schema.org/SoftwareApplication on mozilla.jp but it has no effect for Google SERP. It should still be worth implemented though.

http://www.mozilla.jp/firefox/
http://www.mozilla.jp/firefox/android/
http://www.mozilla.jp/thunderbird/

Comment 2

[Chris More [:cmore]]

(In reply to Kohei Yoshino [:kohei] from comment #1)
> I have implemented http://schema.org/SoftwareApplication on mozilla.jp but
> it has no effect for Google SERP. It should still be worth implemented
> though.
> 
> http://www.mozilla.jp/firefox/
> http://www.mozilla.jp/firefox/android/
> http://www.mozilla.jp/thunderbird/

How do you know Google ignores it? It is possible that mozilla.jp is just to much of a narrow focus that the JP-only website is already positioned very well. The worldwide mozilla.org site could possibly have some benefit to using it, but I do agree it probably won't be massive. We are ranked near 1 or 1.1 on average for most of the top keywords. I think doing at least the basics on the Firefox desktop download page would still be worth it.

Comment 3

[Chris More [:cmore]]

Kohei: Can we add the basic meta data title, description, image to /firefox/new?

Comment 4

[Chris More [:cmore]]

Info on basic markup is here: https://bugzilla.mozilla.org/show_bug.cgi?id=705534#c11

Comment 5

[Kohei Yoshino [:kohei]]

(In reply to Chris More [:cmore] from comment #2)
> How do you know Google ignores it?

Because I have never seen rich snippets for those pages on Google SERPs, while the Structured Data Testing Tool shows some snippets:

https://www.google.com/webmasters/tools/richsnippets?q=www.mozilla.jp/firefox/
https://www.google.com/webmasters/tools/richsnippets?q=www.mozilla.jp/firefox/android/
https://www.google.com/webmasters/tools/richsnippets?q=www.mozilla.jp/thunderbird/

My guess is that Google reflects http://schema.org/SoftwareApplication only from application marketplaces, like Google Play, iTunes App Store or AMO. Also, it seems that reviews are required to show the rich snippets on Google SERPs.

https://www.google.com/search?q=site:play.google.com/store/apps/details
https://www.google.com/search?q=site:itunes.apple.com/us/app/
https://www.google.com/search?q=site:addons.mozilla.org/en-US/firefox/addon/

(In reply to Chris More [:cmore] from comment #3)
> Kohei: Can we add the basic meta data title, description, image to
> /firefox/new?

Okay, maybe we can have both http://schema.org/SoftwareApplication and http://schema.org/Product.

Comment 6

[Kohei Yoshino [:kohei]]

Pull request: https://github.com/mozilla/bedrock/pull/1268

Comment 7

[[github robot]]

Commits pushed to master at https://github.com/mozilla/bedrock

https://github.com/mozilla/bedrock/commit/7f8c8572ee8c4e9e86b0caffcc204f82423a408e
Bug 764035 - [SEO] Implement schema.org for applications

https://github.com/mozilla/bedrock/commit/a80d9a9ea0e10915e606927e9e415096f7f94d5a
Merge pull request #1268 from kyoshino/bug-764035-schema-apps

Bug 764035 - [SEO] Implement schema.org for applications

Comment 8

[Kohei Yoshino [:kohei]]

The PR has been merged to master:

https://www-dev.allizom.org/en-US/firefox/new/
https://www.google.com/webmasters/tools/richsnippets?q=https://www-dev.allizom.org/en-US/firefox/new/

Comment 9

[Chris More [:cmore]]

We are on prod!

http://www.mozilla.org/en-US/firefox/new/

http://www.mozilla.org/es-ES/firefox/new/

Comment 10

[Kohei Yoshino [:kohei]]

Attachment: Google SERP

Wow, I just noticed Google had the price info "Free" on the English search results!

https://www.google.com/search?q=browser&gl=us&hl=en
https://www.google.com/search?q=browser&gl=ca&hl=en